Market rankings · Missouri
Salons, barbers and spas in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 10,154
- 1,743 chain locations (17%)
- Official establishments
- 2,309
- +10.7% since 2019
- Household spending a year
- $2.4B
- On personal care products and services
- Listings per 10k households
- 40.5
- 14% below the U.S.
- Spending per listing
- $240K
- 13% above the U.S.
- Rank among states
- #22 of 51
- Market score 51 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 10,154 salons, barbers and spas on map listings in Missouri as of September 2026. 1,743 of them (17%) are chain locations, against 15% across the U.S. That is 40.5 per 10,000 households, 14% below the U.S. rate of 47.2.
Households in Missouri spend about $2.4B a year on personal care products and services, or $970 per household, 3% below the U.S. average. Spread across 10,154 salons, barbers and spas, that is $240K per business, 13% above the U.S. figure of $213K.
Official counts show 2,309 businesses with payroll classed as personal care services in Missouri in 2023, up 10.7% from 2019. That is one for every 1,086 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 140 SBA-backed loans worth $39.9M have gone to businesses classed as personal care services in Missouri.
Among the 50 states and DC, Missouri ranks #22 for salons, barbers and spas, with a Groundwork market score of 51 (upper middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (73). Of the 18 scored small-town markets in or partly in Missouri, the Hannibal area scores highest (73).
Every market in Missouri for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 73 | 209 | 35.7 | $271K | +2.2% | #12 of 387 |
| 2St. Louis, MO-IL | 60 | 4,640 | 40.0 | $260K | −0.2% | #81 of 387 |
| 3Kansas City, MO-KS | 60 | 3,940 | 44.0 | $240K | +3.4% | #85 of 387 |
| 4St. Joseph, MO-KS | 58 | 150 | 32.0 | $283K | −2.0% | #103 of 387 |
| 5Joplin, MO-KS | 58 | 313 | 39.4 | $225K | +3.9% | #113 of 387 |
| 6Columbia, MO | 56 | 346 | 40.0 | $244K | +3.9% | #131 of 387 |
| 7Cape Girardeau, MO-IL | 45 | 170 | 44.4 | $207K | +1.7% | #249 of 387 |
| 8Springfield, MO | 44 | 927 | 46.6 | $197K | +5.1% | #259 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hannibal, MO | 73 | 41 | 26.8 | $329K | +0.4% | #33 of 538 |
| 2Sikeston, MO | 61 | 65 | 32.8 | $263K | −0.3% | #137 of 538 |
| 3Warrensburg, MO | 60 | 75 | 35.6 | $259K | +4.9% | #152 of 538 |
| 4Rolla, MO | 57 | 70 | 40.4 | $215K | +1.6% | #192 of 538 |
| 5Mexico, MO | 56 | 23 | 24.9 | $343K | −1.0% | #194 of 538 |
| 6Marshall, MO | 54 | 27 | 33.5 | $256K | −0.3% | #223 of 538 |
| Quincy, IL-MO | 52 | 105 | 33.8 | $270K | −2.0% | #241 of 538 |
| 7Kirksville, MO | 51 | 33 | 31.6 | $276K | +1.9% | #255 of 538 |
| 8Farmington, MO | 49 | 107 | 43.1 | $200K | +2.1% | #294 of 538 |
| 9Fort Leonard Wood, MO | 48 | 78 | 46.3 | $194K | +0.8% | #302 of 538 |
| 10Lebanon, MO | 44 | 66 | 45.3 | $181K | +2.5% | #353 of 538 |
| 11Kennett, MO | 43 | 41 | 36.4 | $218K | −4.8% | #359 of 538 |
| 12West Plains, MO | 42 | 71 | 44.5 | $181K | +2.5% | #371 of 538 |
| 13Moberly, MO | 36 | 33 | 35.7 | $236K | +0.2% | #431 of 538 |
| 14Maryville, MO | 32 | 31 | 36.6 | $235K | −4.0% | #468 of 538 |
| 15Sedalia, MO | 32 | 82 | 48.2 | $181K | +2.9% | #470 of 538 |
| 16Poplar Bluff, MO | 31 | 79 | 47.6 | $169K | −0.4% | #478 of 538 |
| 17Branson, MO | 30 | 108 | 47.4 | $183K | +1.7% | #484 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% | #5 of 2,385 |
| 2Warren County, MO | 80 | 30 | 21.7 | $471K | +9.2% | #66 of 2,385 |
| 3Newton County, MO | 79 | 54 | 24.4 | $379K | +6.1% | #88 of 2,385 |
| 4Andrew County, MO | 78 | 8 | 11.4 | $854K | +0.7% | #95 of 2,385 |
| 5Osage County, MO | 78 | 12 | 22.7 | $426K | +2.7% | #108 of 2,385 |
| 6Callaway County, MO | 78 | 39 | 23.7 | $401K | +3.2% | #109 of 2,385 |
| 7Jefferson County, MO | 74 | 264 | 29.9 | $341K | +2.7% | #187 of 2,385 |
| 8Cass County, MO | 74 | 140 | 32.4 | $327K | +7.1% | #191 of 2,385 |
| 9Webster County, MO | 74 | 48 | 34.4 | $271K | +10.4% | #198 of 2,385 |
| 10Ste. Genevieve County, MO | 72 | 17 | 23.8 | $400K | +1.1% | #230 of 2,385 |
| 11Stone County, MO | 72 | 42 | 31.0 | $288K | +4.1% | #241 of 2,385 |
| 12Dallas County, MO | 71 | 13 | 19.2 | $426K | +5.2% | #247 of 2,385 |
| 13Lawrence County, MO | 71 | 38 | 26.0 | $336K | +3.7% | #262 of 2,385 |
| 14Morgan County, MO | 71 | 25 | 28.7 | $295K | +6.8% | #268 of 2,385 |
| 15Christian County, MO | 71 | 124 | 35.3 | $289K | +8.3% | #270 of 2,385 |
| 16Montgomery County, MO | 68 | 11 | 23.7 | $372K | +2.6% | #332 of 2,385 |
| 17Washington County, MO | 67 | 15 | 16.8 | $498K | +1.6% | #363 of 2,385 |
| 18Clinton County, MO | 67 | 27 | 32.4 | $293K | +2.1% | #390 of 2,385 |
| 19Douglas County, MO | 66 | 11 | 23.6 | $338K | +6.4% | #417 of 2,385 |
| 20St. Charles County, MO | 65 | 623 | 38.6 | $304K | +4.9% | #466 of 2,385 |
| 21Platte County, MO | 65 | 166 | 37.8 | $300K | +6.7% | #468 of 2,385 |
| 22Ray County, MO | 64 | 26 | 28.5 | $334K | +1.1% | #493 of 2,385 |
| 23Lafayette County, MO | 64 | 44 | 35.0 | $286K | +1.4% | #506 of 2,385 |
| 24Howard County, MO | 63 | 6 | 16.7 | $544K | +0.3% | #515 of 2,385 |
| 25Crawford County, MO | 63 | 16 | 16.7 | $514K | −0.4% | #516 of 2,385 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Bollinger County, MO | 62 | 8 | 20.3 | $415K | +0.9% | #548 of 2,385 |
| 27Macon County, MO | 61 | 15 | 24.7 | $345K | −0.1% | #599 of 2,385 |
| 28McDonald County, MO | 61 | 22 | 25.7 | $323K | +3.1% | #602 of 2,385 |
| 29Linn County, MO | 60 | 13 | 27.1 | $336K | −0.3% | #636 of 2,385 |
| 30Texas County, MO | 60 | 25 | 26.3 | $297K | +6.9% | #645 of 2,385 |
| 31Scott County, MO | 60 | 50 | 32.6 | $272K | −0.1% | #653 of 2,385 |
| 32Franklin County, MO | 60 | 161 | 37.4 | $260K | +3.1% | #661 of 2,385 |
| 33Bates County, MO | 59 | 21 | 34.1 | $257K | +2.9% | #715 of 2,385 |
| 34Johnson County, MO | 57 | 75 | 35.6 | $259K | +4.9% | #803 of 2,385 |
| 35Benton County, MO | 55 | 26 | 30.3 | $266K | +5.7% | #895 of 2,385 |
| 36Marion County, MO | 55 | 38 | 33.6 | $260K | +0.2% | #899 of 2,385 |
| 37Clay County, MO | 54 | 441 | 43.2 | $246K | +4.3% | #945 of 2,385 |
| 38DeKalb County, MO | 53 | 10 | 26.8 | $343K | −15.6% | #964 of 2,385 |
| 39Audrain County, MO | 53 | 23 | 24.9 | $343K | −1.0% | #965 of 2,385 |
| 40Perry County, MO | 53 | 26 | 34.6 | $266K | +0.6% | #989 of 2,385 |
| 41Stoddard County, MO | 53 | 38 | 32.8 | $260K | −1.3% | #994 of 2,385 |
| 42Phelps County, MO | 52 | 70 | 40.4 | $215K | +1.6% | #1,073 of 2,385 |
| 43Saline County, MO | 51 | 27 | 33.5 | $256K | −0.3% | #1,106 of 2,385 |
| 44Moniteau County, MO | 51 | 22 | 38.4 | $232K | +1.4% | #1,117 of 2,385 |
| 45Boone County, MO | 50 | 311 | 40.6 | $243K | +4.2% | #1,177 of 2,385 |
| 46New Madrid County, MO | 48 | 15 | 22.4 | $370K | −7.6% | #1,251 of 2,385 |
| 47Ripley County, MO | 48 | 9 | 22.5 | $326K | +0.4% | #1,253 of 2,385 |
| 48Cole County, MO | 48 | 136 | 43.7 | $226K | +1.7% | #1,284 of 2,385 |
| 49Wayne County, MO | 47 | 10 | 21.6 | $350K | −1.4% | #1,308 of 2,385 |
| 50Livingston County, MO | 47 | 24 | 42.8 | $211K | +1.1% | #1,357 of 2,385 |
| 51Polk County, MO | 47 | 53 | 44.0 | $201K | +6.3% | #1,367 of 2,385 |
| 52Dent County, MO | 46 | 18 | 32.0 | $260K | +1.3% | #1,394 of 2,385 |
| 53St. Francois County, MO | 46 | 107 | 43.1 | $200K | +2.1% | #1,427 of 2,385 |
| 54Cedar County, MO | 45 | 20 | 34.6 | $233K | +4.8% | #1,460 of 2,385 |
| 55Henry County, MO | 45 | 35 | 38.0 | $223K | +3.2% | #1,469 of 2,385 |
| 56Gasconade County, MO | 45 | 26 | 42.9 | $208K | +0.1% | #1,482 of 2,385 |
| 57Pulaski County, MO | 45 | 78 | 46.3 | $194K | +0.8% | #1,487 of 2,385 |
| 58Pemiscot County, MO | 44 | 13 | 20.5 | $373K | −7.2% | #1,502 of 2,385 |
| 59Adair County, MO | 44 | 31 | 34.0 | $258K | +1.6% | #1,511 of 2,385 |
| 60Pike County, MO | 44 | 25 | 38.9 | $222K | +3.1% | #1,523 of 2,385 |
| 61Barry County, MO | 44 | 65 | 48.7 | $182K | +4.8% | #1,543 of 2,385 |
| 62Miller County, MO | 44 | 53 | 53.8 | $160K | +4.2% | #1,548 of 2,385 |
| 63Cooper County, MO | 43 | 29 | 46.4 | $196K | +3.0% | #1,586 of 2,385 |
| 64Madison County, MO | 42 | 18 | 38.4 | $225K | +1.9% | #1,625 of 2,385 |
| 65Laclede County, MO | 42 | 66 | 45.3 | $181K | +2.5% | #1,648 of 2,385 |
| 66St. Louis County, MO | 40 | 1,940 | 46.9 | $231K | −1.2% | #1,719 of 2,385 |
| 67Dunklin County, MO | 40 | 41 | 36.4 | $218K | −4.8% | #1,727 of 2,385 |
| 68Howell County, MO | 40 | 71 | 44.5 | $181K | +2.5% | #1,749 of 2,385 |
| 69St. Louis city, MO | 39 | 531 | 36.6 | $241K | −7.4% | #1,765 of 2,385 |
| 70Jackson County, MO | 39 | 1,498 | 48.8 | $195K | +2.1% | #1,783 of 2,385 |
| 71Cape Girardeau County, MO | 39 | 156 | 48.1 | $194K | +2.7% | #1,785 of 2,385 |
| 72Barton County, MO | 37 | 16 | 35.9 | $225K | +1.5% | #1,850 of 2,385 |
| 73Jasper County, MO | 37 | 239 | 48.3 | $181K | +3.7% | #1,871 of 2,385 |
| 74Buchanan County, MO | 36 | 125 | 37.4 | $237K | −1.1% | #1,898 of 2,385 |
| 75Vernon County, MO | 36 | 34 | 43.8 | $184K | +1.5% | #1,914 of 2,385 |
| 76Wright County, MO | 34 | 35 | 48.7 | $163K | +8.0% | #2,010 of 2,385 |
| 77Randolph County, MO | 33 | 33 | 35.7 | $236K | +0.2% | #2,023 of 2,385 |
| 78Camden County, MO | 33 | 117 | 65.3 | $145K | +2.9% | #2,044 of 2,385 |
| 79Mississippi County, MO | 32 | 15 | 33.5 | $236K | −1.1% | #2,056 of 2,385 |
| 80Nodaway County, MO | 32 | 31 | 36.6 | $235K | −4.0% | #2,057 of 2,385 |
| 81Butler County, MO | 32 | 79 | 47.6 | $169K | −0.4% | #2,074 of 2,385 |
| 82Pettis County, MO | 31 | 82 | 48.2 | $181K | +2.9% | #2,108 of 2,385 |
| 83Greene County, MO | 31 | 689 | 52.6 | $171K | +3.3% | #2,110 of 2,385 |
| 84Taney County, MO | 29 | 108 | 47.4 | $183K | +1.7% | #2,155 of 2,385 |
| Ralls County, MO | Not scored | 3 | 7.6 | $1.2M | +0.9% | |
| Lewis County, MO | Not scored | 9 | 28.3 | $309K | −1.6% | |
| Grundy County, MO | Not scored | 14 | 35.8 | $229K | −0.2% | |
| St. Clair County, MO | Not scored | 7 | 17.2 | $476K | +6.7% | |
| Iron County, MO | Not scored | 5 | 13.0 | $619K | −2.0% | |
| Caldwell County, MO | Not scored | 7 | 18.6 | $477K | +2.1% | |
| Ozark County, MO | Not scored | 6 | 16.2 | $489K | +7.7% | |
| Monroe County, MO | Not scored | 9 | 26.0 | $327K | +3.1% | |
| Oregon County, MO | Not scored | 9 | 26.6 | $285K | +1.2% | |
| Hickory County, MO | Not scored | 6 | 16.7 | $436K | +8.9% | |
| Daviess County, MO | Not scored | 13 | 43.0 | $210K | +1.5% | |
| Maries County, MO | Not scored | 8 | 23.3 | $375K | −0.7% | |
| Carroll County, MO | Not scored | 10 | 28.4 | $307K | −0.6% | |
| Harrison County, MO | Not scored | 15 | 46.9 | $175K | +1.5% | |
| Dade County, MO | Not scored | 8 | 26.2 | $312K | +2.9% | |
| Chariton County, MO | Not scored | 9 | 33.6 | $279K | −0.1% | |
| Shannon County, MO | Not scored | 6 | 20.8 | $383K | +3.6% | |
| Clark County, MO | Not scored | 6 | 24.8 | $338K | −2.8% | |
| Gentry County, MO | Not scored | 10 | 41.2 | $202K | +4.2% | |
| Reynolds County, MO | Not scored | 6 | 25.7 | $296K | −1.4% | |
| Shelby County, MO | Not scored | 3 | 12.5 | $660K | −3.6% | |
| Sullivan County, MO | Not scored | 5 | 24.5 | $343K | −4.1% | |
| Carter County, MO | Not scored | 9 | 44.2 | $178K | +4.2% | |
| Atchison County, MO | Not scored | 8 | 35.0 | $244K | −2.5% | |
| Scotland County, MO | Not scored | 2 | 12.9 | $712K | +2.1% | |
| Putnam County, MO | Not scored | 4 | 22.3 | $397K | −3.0% | |
| Holt County, MO | Not scored | 8 | 45.9 | $193K | +0.4% | |
| Schuyler County, MO | Not scored | 2 | 15.3 | $549K | +3.3% | |
| Knox County, MO | Not scored | 3 | 23.3 | $366K | −0.1% | |
| Mercer County, MO | Not scored | 2 | 15.4 | $546K | −3.2% | |
| Worth County, MO | Not scored | 3 | 35.4 | $229K | −2.6% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Missouri?
As of September 2026, map listings count 10,154 salons, barbers and spas in Missouri. 1,743 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 2,309 businesses with payroll classed as personal care services in 2023, up 10.7% from 2019. Official counts also show 25,504 one-person businesses without payroll.
How much do households in Missouri spend on personal care products and services?
About $2.4B a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 10,154 salons, barbers and spas on map listings, it comes to $240K per business. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for salons, barbers and spas?
Missouri has 40.5 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $240K, 13% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Missouri would have about 11,434, against 10,154 on map listings. There is one business with payroll in the industry for every 1,086 households, against one for every 804 across the U.S. The official count rose 10.7% from 2019 to 2023, against +14.1% for the U.S.
Which market in Missouri has the highest market score for salons, barbers and spas?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 73 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Hannibal area scores highest, at 73 (upper middle). Among 84 scored counties in Missouri, Lincoln County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 51 for salons, barbers and spas (upper middle), #22 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Missouri
Related business types in Missouri
- Hair salons5,256 listings
- Barbershops1,162 listings
- Nail salons1,183 listings
- Spas and skin care2,350 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.