Beauty and personal care · County · Virginia
Salons, barbers and spas in Wise County, VA
The salons, barbers and spas in Wise County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,450 of 2,385 scored counties
#72 of 113 scored counties in Virginia
- Listings
- 39
- 9 chain locations (23%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $10M
- On personal care products and services · $719 a household
- Spending per listing
- $256K
- 20% above the U.S.
- Listings per 10k households
- 28.0
- 41% below the U.S.
- Population, 2025
- 34,824
- −3.5% since 2020
See the salons, barbers and spas around any address in Wise County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wise County spend about $10M a year on personal care products and services, or $719 per household, 28% below the U.S. average. Spread across 39 salons, barbers and spas, that is $256K per business, 20% above the U.S. figure of $213K.
There are 39 salons, barbers and spas on map listings in Wise County as of September 2026. Chain locations make up 23% of them, against 15% across the U.S. That is 28.0 per 10,000 households, 41% below the U.S. rate of 47.2.
In 2023, official counts showed 3 businesses with payroll in Wise County classed as personal care services. That is one for every 4,635 households, against one for every 804 across the U.S. Official counts list 106 one-person businesses without payroll.
Between 2020 and 2025, the population of Wise County declined 3.5%, against +3.1% for the U.S. Wise County scores 45 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,450 of 2,385 scored counties and #72 of 113 scored counties in Virginia.
How Wise County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.0 | 43.5 | 47.2 |
| Spending per listing | $256K | $235K | $213K |
| Households per official establishment | 4,635 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $719 | $1,023 | $1,005 |
| Median household income | $52,943 | $93,170 | $80,734 |
| Groundwork market score | 45 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 6
- Annual payroll, 2023
- $57K
- One-person businesses, 2023
- 106Businesses with no payroll
- Map listings, September 2026
- 399 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wise County
- Population, 2025 estimate
- 34,824−3.5% since 2020
- Households
- 13,905
- Median age
- 42.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 403 sq. mi.
- People per square mile
- 88
- Median household income
- $52,943+36.1% vs. 2015–2019, before inflation
- Average household income
- $64,112
- Median home value
- $118,600
- Jobs located here
- 11,233
- Daytime population
- 34,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Wise County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 72Wise County, VA | 45 | 39 | 28.0 | $256K | −3.5% | #1,450 of 2,385 |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons22
- Barbershops
- Nail salons
- Spas and skin care23
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wise County, VA?
As of September 2026, map listings count 39 salons, barbers and spas in Wise County. 9 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts also show 106 one-person businesses without payroll.
How much do households in Wise County, VA spend on personal care products and services?
About $10M a year, or $719 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 39 salons, barbers and spas on map listings, it comes to $256K per business. It is estimated from the incomes of the 13,905 households in Wise County and national spending patterns by income.
How does Wise County, VA compare with the U.S. for salons, barbers and spas?
Wise County has 28.0 salons, barbers and spas per 10,000 households, 41% below the U.S. rate of 47.2. Spending per business is $256K, 20% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wise County would have about 47, against 39 on map listings. There is one business with payroll in the industry for every 4,635 households, against one for every 804 across the U.S.
How fast is Wise County, VA growing?
Population estimates put Wise County at 34,824 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 13,905 households. The median household income in Wise County is $52,943 a year, 34% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 45 for salons, barbers and spas (lower middle), #1,450 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.