Market rankings · Idaho
Salons, barbers and spas in Idaho
Every metro area, small-town market and county in Idaho, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 3,606
- 466 chain locations (13%)
- Official establishments
- 762
- +41.9% since 2019
- Household spending a year
- $706.5M
- On personal care products and services
- Listings per 10k households
- 50.6
- 7% above the U.S.
- Spending per listing
- $196K
- 8% below the U.S.
- Rank among states
- #25 of 51
- Market score 49 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Idaho has 3,606 salons, barbers and spas on map listings as of September 2026. Of those, 466 are chain locations, or 13%, against 15% across the U.S. That is 50.6 per 10,000 households, 7% above the U.S. rate of 47.2.
Households in Idaho spend about $706.5M a year on personal care products and services, or $991 per household, in line with the U.S. average. That works out to $196K per business, 8% below the U.S. figure of $213K.
In 2023, official counts showed 762 businesses with payroll in Idaho classed as personal care services, up 41.9% from 2019. That is one for every 936 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 82 SBA-backed loans worth $20.2M have gone to businesses classed as personal care services in Idaho.
Among the 50 states and DC, Idaho ranks #25 for salons, barbers and spas, with a Groundwork market score of 49 (lower middle). Of the 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest (68). Of the 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest (87).
Every market in Idaho for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 68 | 151 | 30.6 | $330K | +8.8% | #33 of 387 |
| 1Twin Falls, ID | 52 | 231 | 53.7 | $173K | +8.1% | #176 of 387 |
| 2Boise City, ID | 51 | 1,653 | 54.3 | $193K | +12.2% | #190 of 387 |
| 3Idaho Falls, ID | 51 | 327 | 59.0 | $170K | +9.8% | #191 of 387 |
| 4Pocatello, ID | 44 | 164 | 48.8 | $187K | +4.9% | #263 of 387 |
| 5Coeur d’Alene, ID | 42 | 455 | 63.9 | $157K | +11.0% | #285 of 387 |
| 6Lewiston, ID-WA | 38 | 144 | 53.8 | $176K | +1.5% | #314 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 87 | 45 | 27.9 | $348K | +6.4% | #2 of 538 |
| 2Mountain Home, ID | 77 | 35 | 31.6 | $286K | +2.8% | #19 of 538 |
| Brigham City, UT-ID | 70 | 71 | 33.1 | $303K | +12.6% | #52 of 538 |
| 3Burley, ID | 69 | 61 | 36.7 | $249K | +6.2% | #58 of 538 |
| Ontario, OR-ID | 69 | 73 | 36.5 | $239K | +5.0% | #59 of 538 |
| 4Moscow, ID | 64 | 45 | 27.7 | $327K | +5.6% | #92 of 538 |
| 5Hailey, ID | 64 | 47 | 37.2 | $284K | +6.1% | #98 of 538 |
| Jackson, WY-ID | 55 | 78 | 53.8 | $235K | +4.2% | #211 of 538 |
| 6Sandpoint, ID | 51 | 99 | 48.8 | $193K | +14.8% | #262 of 538 |
| 7Rexburg, ID | 47 | 70 | 38.9 | $230K | +4.5% | #313 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 84 | 9 | 18.2 | $539K | +11.2% | #41 of 2,385 |
| 2Jefferson County, ID | 84 | 29 | 28.4 | $357K | +13.6% | #44 of 2,385 |
| 3Bingham County, ID | 80 | 45 | 27.9 | $348K | +6.4% | #71 of 2,385 |
| 4Owyhee County, ID | 79 | 7 | 16.1 | $543K | +5.6% | #81 of 2,385 |
| 5Teton County, ID | 79 | 17 | 36.3 | $314K | +12.9% | #93 of 2,385 |
| 6Minidoka County, ID | 76 | 20 | 24.7 | $368K | +5.7% | #143 of 2,385 |
| 7Gem County, ID | 76 | 23 | 30.1 | $308K | +13.0% | #153 of 2,385 |
| 8Jerome County, ID | 73 | 23 | 27.8 | $341K | +8.6% | #215 of 2,385 |
| 9Gooding County, ID | 71 | 14 | 24.6 | $353K | +5.1% | #258 of 2,385 |
| 10Fremont County, ID | 71 | 13 | 27.9 | $333K | +5.9% | #264 of 2,385 |
| 11Elmore County, ID | 69 | 35 | 31.6 | $286K | +2.8% | #325 of 2,385 |
| 12Benewah County, ID | 68 | 12 | 29.5 | $294K | +9.7% | #350 of 2,385 |
| 13Canyon County, ID | 62 | 352 | 40.9 | $236K | +18.1% | #582 of 2,385 |
| 14Latah County, ID | 60 | 45 | 27.7 | $327K | +5.6% | #637 of 2,385 |
| 15Idaho County, ID | 56 | 25 | 36.9 | $239K | +7.7% | #859 of 2,385 |
| 16Boundary County, ID | 53 | 19 | 37.7 | $239K | +15.3% | #1,007 of 2,385 |
| 17Payette County, ID | 51 | 44 | 45.4 | $202K | +8.8% | #1,139 of 2,385 |
| 18Bonner County, ID | 51 | 99 | 48.8 | $193K | +14.8% | #1,141 of 2,385 |
| 19Blaine County, ID | 50 | 47 | 45.1 | $241K | +4.8% | #1,180 of 2,385 |
| 20Shoshone County, ID | 49 | 20 | 34.7 | $234K | +7.1% | #1,229 of 2,385 |
| 21Cassia County, ID | 49 | 41 | 48.3 | $191K | +6.6% | #1,242 of 2,385 |
| 22Twin Falls County, ID | 45 | 208 | 59.8 | $155K | +7.9% | #1,497 of 2,385 |
| 23Ada County, ID | 43 | 1,261 | 62.3 | $176K | +9.6% | #1,598 of 2,385 |
| 24Bonneville County, ID | 43 | 295 | 66.8 | $150K | +8.9% | #1,605 of 2,385 |
| 25Washington County, ID | 42 | 18 | 42.8 | $193K | +9.7% | #1,643 of 2,385 |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Kootenai County, ID | 42 | 455 | 63.9 | $157K | +11.0% | #1,654 of 2,385 |
| 27Valley County, ID | 41 | 23 | 53.3 | $187K | +8.4% | #1,692 of 2,385 |
| 28Bannock County, ID | 41 | 164 | 48.8 | $187K | +4.9% | #1,693 of 2,385 |
| 29Madison County, ID | 36 | 57 | 42.8 | $207K | +4.2% | #1,907 of 2,385 |
| 30Nez Perce County, ID | 32 | 102 | 59.1 | $159K | +1.8% | #2,081 of 2,385 |
| Clearwater County, ID | Not scored | 10 | 27.5 | $314K | +4.1% | |
| Boise County, ID | Not scored | 10 | 27.8 | $344K | +11.5% | |
| Lemhi County, ID | Not scored | 17 | 49.2 | $167K | +6.5% | |
| Power County, ID | Not scored | 8 | 28.4 | $301K | +4.6% | |
| Caribou County, ID | Not scored | 7 | 28.3 | $318K | +3.4% | |
| Bear Lake County, ID | Not scored | 12 | 52.7 | $178K | +5.7% | |
| Lincoln County, ID | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Oneida County, ID | Not scored | 3 | 15.6 | $603K | +11.4% | |
| Adams County, ID | Not scored | 4 | 22.5 | $416K | +13.3% | |
| Custer County, ID | Not scored | 5 | 25.7 | $320K | +8.6% | |
| Lewis County, ID | Not scored | 5 | 31.8 | $253K | +4.8% | |
| Butte County, ID | Not scored | 3 | 28.0 | $289K | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Idaho?
Map listings as of September 2026 show 3,606 salons, barbers and spas in Idaho. 466 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 762 businesses with payroll classed as personal care services in 2023, up 41.9% from 2019. Official counts list 7,922 one-person businesses without payroll.
How much do households in Idaho spend on personal care products and services?
About $706.5M a year, or $991 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 3,606 salons, barbers and spas on map listings, it comes to $196K per business. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for salons, barbers and spas?
Idaho has 50.6 salons, barbers and spas per 10,000 households, 7% above the U.S. rate of 47.2. Spending per business is $196K, 8% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Idaho would have about 3,321, against 3,606 on map listings. There is one business with payroll in the industry for every 936 households, against one for every 804 across the U.S. The official count rose 41.9% from 2019 to 2023, against +14.1% for the U.S.
Which market in Idaho has the highest market score for salons, barbers and spas?
Among 7 scored metro areas in or partly in Idaho, the Logan metro area scores highest, at 68 (upper middle). Among 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest, at 87 (high). Among 30 scored counties in Idaho, Franklin County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 49 for salons, barbers and spas (lower middle), #25 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Idaho
Related business types in Idaho
- Hair salons1,764 listings
- Barbershops319 listings
- Nail salons339 listings
- Spas and skin care1,097 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.