Market rankings · Oklahoma

Salons, barbers and spas in Oklahoma

Markets across Oklahoma ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 7,089; 1,244 chain locations (18%)
Official establishments: 1,190; +22.9% since 2019
Household spending a year: $1.3B; On personal care products and services
Listings per 10k households: 45.4; 4% below the U.S.
Spending per listing: $185K; 13% below the U.S.
Rank among states: #39 of 51; Market score 43 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 7,089 salons, barbers and spas in Oklahoma. Of those, 1,244 are chain locations, or 18%, against 15% across the U.S. That is 45.4 per 10,000 households, 4% below the U.S. rate of 47.2.

At $841 per household (16% below the U.S. average), households in Oklahoma spend about $1.3B a year on personal care products and services. That is about $185K of household spending for each business on map listings, 13% below the U.S. figure of $213K.

Official counts show 1,190 businesses with payroll classed as personal care services in Oklahoma in 2023, up 22.9% from 2019. That is one for every 1,313 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 61 SBA-backed loans worth $18.1M have gone to businesses classed as personal care services in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #39 for salons, barbers and spas, with a Groundwork market score of 43 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest (45). Of the 17 scored small-town markets in or partly in Oklahoma, the Shawnee area scores highest (60).

Every market in Oklahoma for salons, barbers and spas

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Oklahoma City, OK	45	2,808	49.2	$180K	+5.8%	#253 of 387
2Enid, OK	39	97	40.6	$204K	−1.5%	#303 of 387
3Tulsa, OK	38	1,998	49.2	$178K	+5.1%	#313 of 387
Fort Smith, AR-OK	34	456	50.1	$158K	+3.1%	#343 of 387
4Lawton, OK	33	215	45.8	$174K	+0.7%	#350 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Shawnee, OK	60	96	35.7	$222K	+3.5%	#154 of 538
2Duncan, OK	55	69	39.3	$206K	+3.4%	#216 of 538
3Altus, OK	45	37	37.9	$216K	+0.1%	#332 of 538
4Tahlequah, OK	45	68	36.4	$209K	+4.5%	#334 of 538
5Miami, OK	45	42	35.2	$202K	+0.7%	#337 of 538
6Durant, OK	44	81	44.0	$178K	+10.9%	#355 of 538
7Ada, OK	41	59	39.0	$207K	+1.2%	#380 of 538
8Ponca City, OK	39	78	46.5	$169K	−0.3%	#402 of 538
9Stillwater, OK	36	123	37.7	$201K	+2.8%	#433 of 538
10McAlester, OK	35	71	39.8	$191K	−1.1%	#444 of 538
11Bartlesville, OK	35	101	48.2	$172K	+2.7%	#448 of 538
12Ardmore, OK	33	116	60.9	$133K	+1.8%	#466 of 538
13Weatherford, OK	30	61	40.2	$200K	−0.7%	#481 of 538
14Muskogee, OK	29	117	45.5	$163K	+0.7%	#493 of 538
15Woodward, OK	29	47	59.3	$138K	−2.8%	#494 of 538
16Guymon, OK	26	31	45.4	$169K	−4.5%	#503 of 538
17Elk City, OK	19	45	55.0	$139K	−0.7%	#526 of 538

Counties

Counties in Oklahoma, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wagoner County, OK	85	62	19.8	$464K	+14.6%	#33 of 2,385
2Logan County, OK	85	37	20.7	$459K	+11.5%	#34 of 2,385
3Lincoln County, OK	78	23	17.5	$460K	+5.3%	#105 of 2,385
4Osage County, OK	75	28	16.1	$518K	+2.2%	#163 of 2,385
5Grady County, OK	73	60	29.0	$305K	+7.7%	#218 of 2,385
6Love County, OK	72	8	20.5	$405K	+6.1%	#228 of 2,385
7Rogers County, OK	71	100	27.3	$339K	+7.1%	#261 of 2,385
8Creek County, OK	71	70	24.8	$330K	+4.4%	#265 of 2,385
9Pawnee County, OK	68	9	14.7	$535K	+3.1%	#328 of 2,385
10McClain County, OK	68	65	39.6	$237K	+18.4%	#360 of 2,385
11Sequoyah County, OK	64	38	24.6	$300K	+4.1%	#500 of 2,385
12Okmulgee County, OK	62	35	24.6	$309K	+1.5%	#566 of 2,385
13Canadian County, OK	60	258	44.3	$216K	+20.4%	#669 of 2,385
14Washita County, OK	57	8	19.4	$413K	−0.2%	#768 of 2,385
15Marshall County, OK	56	17	28.4	$274K	+6.0%	#842 of 2,385
16Pottawatomie County, OK	54	96	35.7	$222K	+3.5%	#954 of 2,385
17Delaware County, OK	53	62	36.1	$216K	+3.8%	#1,022 of 2,385
18Noble County, OK	52	11	26.5	$317K	−0.2%	#1,034 of 2,385
19Kingfisher County, OK	52	20	35.2	$245K	+4.1%	#1,058 of 2,385
20Stephens County, OK	51	69	39.3	$206K	+3.4%	#1,137 of 2,385
21Adair County, OK	50	16	22.4	$313K	+2.0%	#1,151 of 2,385
22Hughes County, OK	48	9	22.3	$319K	+0.8%	#1,254 of 2,385
23Cleveland County, OK	47	507	43.4	$207K	+2.6%	#1,361 of 2,385
24Seminole County, OK	46	19	21.6	$330K	−0.3%	#1,379 of 2,385
25McIntosh County, OK	46	25	32.1	$222K	+4.3%	#1,416 of 2,385

Show all 77 counties

Counties in Oklahoma, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Bryan County, OK	45	81	44.0	$178K	+10.9%	#1,491 of 2,385
27Garvin County, OK	44	32	31.7	$248K	+2.8%	#1,513 of 2,385
28Cherokee County, OK	43	68	36.4	$209K	+4.5%	#1,577 of 2,385
29Jackson County, OK	42	37	37.9	$216K	+0.1%	#1,630 of 2,385
30Ottawa County, OK	42	42	35.2	$202K	+0.7%	#1,638 of 2,385
31Mayes County, OK	40	68	44.4	$180K	+3.5%	#1,750 of 2,385
32Johnston County, OK	38	12	30.8	$242K	+2.0%	#1,805 of 2,385
33Pontotoc County, OK	38	59	39.0	$207K	+1.2%	#1,815 of 2,385
34Kay County, OK	38	78	46.5	$169K	−0.3%	#1,832 of 2,385
35Payne County, OK	35	123	37.7	$201K	+2.8%	#1,955 of 2,385
36Washington County, OK	35	101	48.2	$172K	+2.7%	#1,967 of 2,385
37Garfield County, OK	34	97	40.6	$204K	−1.5%	#1,990 of 2,385
38Atoka County, OK	34	19	38.2	$203K	+3.1%	#1,991 of 2,385
39Pittsburg County, OK	34	71	39.8	$191K	−1.1%	#1,998 of 2,385
40McCurtain County, OK	34	47	42.2	$174K	−0.3%	#2,007 of 2,385
41Craig County, OK	33	25	48.2	$153K	+2.6%	#2,041 of 2,385
42Carter County, OK	33	116	60.9	$133K	+1.8%	#2,048 of 2,385
43Choctaw County, OK	31	16	27.0	$258K	−1.0%	#2,092 of 2,385
44Pushmataha County, OK	31	13	29.3	$241K	+0.1%	#2,094 of 2,385
45Le Flore County, OK	31	68	37.8	$194K	+4.1%	#2,105 of 2,385
46Muskogee County, OK	30	117	45.5	$163K	+0.7%	#2,139 of 2,385
47Woodward County, OK	30	47	59.3	$138K	−2.8%	#2,142 of 2,385
48Oklahoma County, OK	29	1,858	56.6	$153K	+3.0%	#2,162 of 2,385
49Tulsa County, OK	29	1,694	62.2	$141K	+4.2%	#2,165 of 2,385
50Okfuskee County, OK	28	14	34.9	$208K	+1.6%	#2,175 of 2,385
51Comanche County, OK	28	208	46.3	$172K	+0.8%	#2,184 of 2,385
52Texas County, OK	28	31	45.4	$169K	−4.5%	#2,185 of 2,385
53Custer County, OK	23	53	48.0	$168K	−1.0%	#2,265 of 2,385
54Caddo County, OK	22	31	34.2	$219K	−2.9%	#2,273 of 2,385
55Haskell County, OK	22	20	43.6	$170K	+2.0%	#2,275 of 2,385
56Beckham County, OK	22	45	55.0	$139K	−0.7%	#2,282 of 2,385
57Murray County, OK	20	25	50.4	$165K	−0.5%	#2,305 of 2,385
Latimer County, OK	Not scored	9	23.1	$297K	+1.8%
Nowata County, OK	Not scored	9	24.4	$320K	+2.1%
Woods County, OK	Not scored	15	41.9	$182K	−1.8%
Blaine County, OK	Not scored	6	17.7	$462K	−2.2%
Kiowa County, OK	Not scored	7	20.4	$345K	−3.7%
Major County, OK	Not scored	7	22.0	$389K	−2.7%
Tillman County, OK	Not scored	8	30.0	$240K	−2.4%
Alfalfa County, OK	Not scored	7	36.1	$229K	−1.1%
Greer County, OK	Not scored	9	46.2	$162K	−2.2%
Cotton County, OK	Not scored	7	34.3	$233K	−1.9%
Jefferson County, OK	Not scored	4	18.5	$374K	+2.2%
Coal County, OK	Not scored	6	29.3	$253K	+3.0%
Beaver County, OK	Not scored	3	17.9	$455K	−2.9%
Dewey County, OK	Not scored	5	30.7	$264K	−6.0%
Grant County, OK	Not scored	4	24.8	$325K	−2.8%
Ellis County, OK	Not scored	4	27.1	$285K	−3.4%
Roger Mills County, OK	Not scored	2	14.1	$601K	−5.0%
Harper County, OK	Not scored	3	22.5	$358K	−2.3%
Harmon County, OK	Not scored	2	20.7	$352K	−6.0%
Cimarron County, OK	Not scored	4	56.6	$158K	−10.0%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Oklahoma?

Oklahoma has 7,089 salons, barbers and spas on map listings as of September 2026. 1,244 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,190 businesses with payroll classed as personal care services in 2023, up 22.9% from 2019. Another 17,390 one-person businesses have no payroll, by official counts.

How much do households in Oklahoma spend on personal care products and services?

About $1.3B a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 7,089 salons, barbers and spas on map listings, it comes to $185K per business. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for salons, barbers and spas?

Oklahoma has 45.4 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $185K, 13% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Oklahoma would have about 6,178, against 7,089 on map listings. There is one business with payroll in the industry for every 1,313 households, against one for every 804 across the U.S. The official count rose 22.9% from 2019 to 2023, against +14.1% for the U.S.

Which market in Oklahoma has the highest market score for salons, barbers and spas?

Among 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest, at 45 (lower middle). Among 17 scored small-town markets in or partly in Oklahoma, the Shawnee area scores highest, at 60 (upper middle). Among 57 scored counties in Oklahoma, Wagoner County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 43 for salons, barbers and spas (lower middle), #39 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons3,548 listings
Barbershops745 listings
Nail salons927 listings
Spas and skin care1,757 listings

Screening a site or an acquisition in Oklahoma?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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