Market rankings · Kentucky
Salons, barbers and spas in Kentucky
Every metro area, small-town market and county in Kentucky, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 6,928
- 1,350 chain locations (19%)
- Official establishments
- 1,170
- +10.8% since 2019
- Household spending a year
- $1.5B
- On personal care products and services
- Listings per 10k households
- 38.2
- 19% below the U.S.
- Spending per listing
- $218K
- 3% above the U.S.
- Rank among states
- #32 of 51
- Market score 46 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in Kentucky by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 6,928 salons, barbers and spas on map listings in Kentucky as of September 2026. Of those, 1,350 are chain locations, or 19%, against 15% across the U.S. That is 38.2 per 10,000 households, 19% below the U.S. rate of 47.2.
At $833 per household (17% below the U.S. average), households in Kentucky spend about $1.5B a year on personal care products and services. That is about $218K of household spending for each business on map listings, 3% above the U.S. figure of $213K.
In 2023, official counts showed 1,170 businesses with payroll in Kentucky classed as personal care services, up 10.8% from 2019. That is one for every 1,551 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 74 SBA-backed loans worth $20.5M have gone to businesses classed as personal care services in Kentucky.
Among the 50 states and DC, Kentucky ranks #32 for salons, barbers and spas, with a Groundwork market score of 46 (lower middle). Of the 9 scored metro areas in or partly in Kentucky, the Cincinnati metro area scores highest (68). Of the 15 scored small-town markets in or partly in Kentucky, the Frankfort area scores highest (62).
Every market in Kentucky for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Kentucky, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 68 | 3,451 | 38.1 | $269K | +2.7% | #37 of 387 |
| 1Owensboro, KY | 61 | 153 | 33.8 | $249K | +1.3% | #77 of 387 |
| 2Bowling Green, KY | 59 | 284 | 38.7 | $211K | +9.5% | #99 of 387 |
| 3Louisville/Jefferson County, KY-IN | 50 | 2,289 | 41.0 | $223K | +2.9% | #195 of 387 |
| Huntington-Ashland, WV-KY-OH | 48 | 520 | 34.2 | $238K | −2.6% | #215 of 387 |
| Clarksville, TN-KY | 46 | 647 | 51.8 | $163K | +8.5% | #243 of 387 |
| 4Lexington-Fayette, KY | 41 | 988 | 45.7 | $196K | +3.4% | #290 of 387 |
| 5Elizabethtown, KY | 40 | 230 | 45.4 | $187K | +2.4% | #297 of 387 |
| 6Paducah, KY-IL | 37 | 202 | 48.4 | $174K | −1.2% | #326 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frankfort, KY | 62 | 104 | 32.1 | $265K | +3.1% | #120 of 538 |
| 2Mount Sterling, KY | 61 | 59 | 32.5 | $235K | +3.1% | #140 of 538 |
| 3Richmond-Berea, KY | 61 | 172 | 34.7 | $231K | +7.0% | #142 of 538 |
| 4Mayfield, KY | 57 | 42 | 29.7 | $255K | +1.4% | #182 of 538 |
| 5Glasgow, KY | 57 | 68 | 30.7 | $243K | +2.6% | #185 of 538 |
| 6Henderson, KY | 49 | 75 | 32.0 | $246K | −0.9% | #283 of 538 |
| 7Somerset, KY | 47 | 102 | 38.9 | $192K | +3.5% | #318 of 538 |
| 8Franklin, KY | 46 | 31 | 38.6 | $206K | +5.9% | #326 of 538 |
| 9Murray, KY | 45 | 55 | 36.1 | $209K | +4.9% | #335 of 538 |
| 10Corbin, KY | 42 | 207 | 36.6 | $193K | +0.1% | #368 of 538 |
| 11Danville, KY | 36 | 105 | 48.3 | $160K | +3.6% | #439 of 538 |
| 12Pikeville, KY | 34 | 136 | 34.9 | $199K | −5.4% | #453 of 538 |
| 13Madisonville, KY | 34 | 79 | 42.9 | $177K | −0.5% | #455 of 538 |
| 14Campbellsville, KY | 25 | 67 | 45.6 | $166K | +3.4% | #505 of 538 |
| 15Middlesborough, KY | 1 | 47 | 47.3 | $132K | −4.8% | #538 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spencer County, KY | 83 | 11 | 15.1 | $672K | +7.7% | #46 of 2,385 |
| 2Oldham County, KY | 76 | 64 | 27.8 | $416K | +4.9% | #135 of 2,385 |
| 3Todd County, KY | 75 | 6 | 13.2 | $624K | +5.6% | #157 of 2,385 |
| 4Shelby County, KY | 71 | 62 | 33.5 | $278K | +6.2% | #275 of 2,385 |
| 5Henry County, KY | 70 | 11 | 17.9 | $448K | +4.8% | #278 of 2,385 |
| 6Garrard County, KY | 69 | 14 | 20.9 | $376K | +7.3% | #313 of 2,385 |
| 7Anderson County, KY | 69 | 26 | 26.9 | $323K | +5.5% | #320 of 2,385 |
| 8Meade County, KY | 67 | 27 | 24.5 | $365K | +2.2% | #375 of 2,385 |
| 9Scott County, KY | 66 | 84 | 37.1 | $258K | +8.2% | #440 of 2,385 |
| 10Bath County, KY | 65 | 9 | 19.2 | $404K | +3.6% | #450 of 2,385 |
| 11Woodford County, KY | 65 | 34 | 31.4 | $301K | +3.7% | #467 of 2,385 |
| 12Hart County, KY | 64 | 13 | 17.6 | $419K | +4.3% | #484 of 2,385 |
| 13Breckinridge County, KY | 64 | 18 | 22.3 | $348K | +5.2% | #492 of 2,385 |
| 14Bullitt County, KY | 64 | 92 | 29.0 | $318K | +5.0% | #496 of 2,385 |
| 15Kenton County, KY | 64 | 206 | 30.6 | $308K | +3.9% | #499 of 2,385 |
| 16Jackson County, KY | 61 | 7 | 13.7 | $495K | +2.8% | #586 of 2,385 |
| 17Pendleton County, KY | 61 | 10 | 18.4 | $436K | +1.1% | #587 of 2,385 |
| 18Morgan County, KY | 61 | 10 | 20.5 | $351K | +5.0% | #597 of 2,385 |
| 19Larue County, KY | 61 | 15 | 25.0 | $320K | +2.1% | #604 of 2,385 |
| 20Jessamine County, KY | 60 | 62 | 31.1 | $289K | +7.8% | #647 of 2,385 |
| 21Lincoln County, KY | 58 | 23 | 23.7 | $316K | +4.6% | #738 of 2,385 |
| 22Clark County, KY | 57 | 43 | 28.6 | $289K | +2.3% | #783 of 2,385 |
| 23Boone County, KY | 57 | 214 | 42.0 | $244K | +6.5% | #807 of 2,385 |
| 24Trigg County, KY | 56 | 16 | 26.4 | $299K | +3.1% | #828 of 2,385 |
| 25Casey County, KY | 55 | 12 | 18.5 | $381K | +1.8% | #873 of 2,385 |
Show all 120 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Campbell County, KY | 55 | 146 | 37.2 | $251K | +2.5% | #903 of 2,385 |
| 27Butler County, KY | 54 | 10 | 21.9 | $342K | +1.6% | #924 of 2,385 |
| 28Washington County, KY | 54 | 13 | 26.8 | $296K | +2.7% | #931 of 2,385 |
| 29Rockcastle County, KY | 53 | 12 | 18.4 | $390K | +0.6% | #961 of 2,385 |
| 30Greenup County, KY | 53 | 43 | 29.2 | $274K | −1.9% | #983 of 2,385 |
| 31Daviess County, KY | 53 | 148 | 35.5 | $237K | +1.5% | #1,009 of 2,385 |
| 32Madison County, KY | 53 | 146 | 39.4 | $211K | +9.4% | #1,023 of 2,385 |
| 33Graves County, KY | 52 | 42 | 29.7 | $255K | +1.4% | #1,051 of 2,385 |
| 34Allen County, KY | 52 | 25 | 31.1 | $250K | +9.5% | #1,054 of 2,385 |
| 35Franklin County, KY | 52 | 78 | 34.3 | $245K | +2.0% | #1,057 of 2,385 |
| 36Fleming County, KY | 51 | 15 | 25.6 | $280K | +4.6% | #1,092 of 2,385 |
| 37Warren County, KY | 50 | 233 | 41.9 | $200K | +10.6% | #1,192 of 2,385 |
| 38Grant County, KY | 48 | 34 | 36.9 | $224K | +4.7% | #1,287 of 2,385 |
| 39Lawrence County, KY | 47 | 15 | 23.7 | $303K | −3.3% | #1,311 of 2,385 |
| 40Wayne County, KY | 47 | 20 | 24.8 | $274K | +0.3% | #1,320 of 2,385 |
| 41Mercer County, KY | 46 | 36 | 39.2 | $209K | +4.8% | #1,422 of 2,385 |
| 42Simpson County, KY | 45 | 31 | 38.6 | $206K | +5.9% | #1,484 of 2,385 |
| 43Barren County, KY | 45 | 66 | 36.6 | $205K | +2.6% | #1,485 of 2,385 |
| 44Russell County, KY | 45 | 28 | 37.0 | $200K | +3.4% | #1,486 of 2,385 |
| 45Grayson County, KY | 44 | 31 | 30.6 | $247K | +3.6% | #1,514 of 2,385 |
| 46Henderson County, KY | 44 | 61 | 32.9 | $240K | −0.9% | #1,517 of 2,385 |
| 47Calloway County, KY | 44 | 55 | 36.1 | $209K | +4.9% | #1,527 of 2,385 |
| 48Pulaski County, KY | 44 | 102 | 38.9 | $192K | +3.5% | #1,539 of 2,385 |
| 49Montgomery County, KY | 44 | 48 | 43.6 | $177K | +2.5% | #1,545 of 2,385 |
| 50Ohio County, KY | 43 | 26 | 28.5 | $270K | +0.8% | #1,560 of 2,385 |
| 51Nelson County, KY | 43 | 81 | 42.3 | $201K | +4.8% | #1,582 of 2,385 |
| 52Laurel County, KY | 43 | 94 | 39.2 | $196K | +1.6% | #1,587 of 2,385 |
| 53Leslie County, KY | 42 | 7 | 16.5 | $401K | −8.0% | #1,607 of 2,385 |
| 54Carroll County, KY | 42 | 14 | 33.5 | $236K | +2.9% | #1,618 of 2,385 |
| 55Edmonson County, KY | 42 | 16 | 31.4 | $234K | +5.0% | #1,619 of 2,385 |
| 56Monroe County, KY | 41 | 11 | 23.7 | $303K | −1.1% | #1,657 of 2,385 |
| 57Logan County, KY | 41 | 38 | 34.5 | $224K | +4.2% | #1,676 of 2,385 |
| 58Muhlenberg County, KY | 41 | 45 | 37.1 | $209K | −0.9% | #1,683 of 2,385 |
| 59Bourbon County, KY | 40 | 26 | 32.0 | $257K | −0.3% | #1,710 of 2,385 |
| 60Harrison County, KY | 40 | 30 | 41.1 | $202K | +4.9% | #1,737 of 2,385 |
| 61Whitley County, KY | 40 | 53 | 39.1 | $179K | +1.6% | #1,751 of 2,385 |
| 62Knott County, KY | 39 | 11 | 19.9 | $345K | −5.9% | #1,758 of 2,385 |
| 63Estill County, KY | 39 | 14 | 23.4 | $300K | −1.4% | #1,759 of 2,385 |
| 64Webster County, KY | 38 | 14 | 28.4 | $268K | −0.7% | #1,803 of 2,385 |
| 65Martin County, KY | 35 | 9 | 23.4 | $300K | −4.9% | #1,931 of 2,385 |
| 66Perry County, KY | 35 | 34 | 30.7 | $231K | −6.4% | #1,940 of 2,385 |
| 67Marion County, KY | 35 | 28 | 36.3 | $212K | +2.7% | #1,950 of 2,385 |
| 68Hardin County, KY | 35 | 215 | 48.2 | $178K | +2.4% | #1,965 of 2,385 |
| 69Adair County, KY | 34 | 24 | 33.6 | $219K | +2.9% | #1,984 of 2,385 |
| 70Floyd County, KY | 34 | 47 | 32.0 | $216K | −3.9% | #1,985 of 2,385 |
| 71Christian County, KY | 34 | 101 | 39.3 | $190K | −3.6% | #1,999 of 2,385 |
| 72Green County, KY | 33 | 16 | 36.2 | $201K | +4.6% | #2,027 of 2,385 |
| 73Hopkins County, KY | 33 | 79 | 42.9 | $177K | −0.5% | #2,035 of 2,385 |
| 74McCracken County, KY | 33 | 162 | 58.7 | $144K | −0.5% | #2,045 of 2,385 |
| 75Breathitt County, KY | 32 | 12 | 22.0 | $291K | −8.3% | #2,051 of 2,385 |
| 76Pike County, KY | 32 | 89 | 36.6 | $190K | −6.4% | #2,069 of 2,385 |
| 77Jefferson County, KY | 32 | 1,549 | 46.7 | $188K | +1.6% | #2,070 of 2,385 |
| 78Marshall County, KY | 30 | 53 | 40.1 | $207K | −0.1% | #2,127 of 2,385 |
| 79Fayette County, KY | 29 | 739 | 52.9 | $169K | +2.2% | #2,158 of 2,385 |
| 80Clay County, KY | 28 | 18 | 24.7 | $266K | −4.1% | #2,169 of 2,385 |
| 81Johnson County, KY | 28 | 34 | 37.6 | $184K | −2.6% | #2,180 of 2,385 |
| 82Boyle County, KY | 28 | 82 | 68.1 | $117K | +2.9% | #2,189 of 2,385 |
| 83Letcher County, KY | 24 | 22 | 26.0 | $252K | −7.0% | #2,237 of 2,385 |
| 84Carter County, KY | 24 | 36 | 33.4 | $224K | −1.7% | #2,239 of 2,385 |
| 85Magoffin County, KY | 23 | 12 | 25.3 | $247K | −4.3% | #2,253 of 2,385 |
| 86Union County, KY | 23 | 17 | 32.7 | $232K | −5.9% | #2,257 of 2,385 |
| 87McCreary County, KY | 23 | 18 | 30.7 | $196K | +1.7% | #2,259 of 2,385 |
| 88Powell County, KY | 22 | 14 | 29.2 | $232K | −2.2% | #2,271 of 2,385 |
| 89Caldwell County, KY | 21 | 21 | 41.8 | $186K | −0.3% | #2,287 of 2,385 |
| 90Taylor County, KY | 21 | 51 | 49.7 | $155K | +2.9% | #2,291 of 2,385 |
| 91Boyd County, KY | 19 | 102 | 52.8 | $149K | −0.9% | #2,313 of 2,385 |
| 92Mason County, KY | 17 | 30 | 42.1 | $178K | −1.2% | #2,327 of 2,385 |
| 93Harlan County, KY | 13 | 35 | 32.6 | $206K | −7.6% | #2,351 of 2,385 |
| 94Rowan County, KY | 12 | 51 | 53.2 | $142K | −1.0% | #2,362 of 2,385 |
| 95Knox County, KY | 9 | 42 | 35.9 | $174K | −2.2% | #2,373 of 2,385 |
| 96Bell County, KY | 2 | 47 | 47.3 | $132K | −4.8% | #2,385 of 2,385 |
| Lewis County, KY | Not scored | 3 | 6.0 | $1.2M | −1.4% | |
| Owen County, KY | Not scored | 3 | 7.1 | $1.1M | +2.6% | |
| Metcalfe County, KY | Not scored | 2 | 4.9 | $1.5M | +2.9% | |
| Clinton County, KY | Not scored | 16 | 41.5 | $164K | −1.0% | |
| McLean County, KY | Not scored | 5 | 13.7 | $612K | −0.8% | |
| Hancock County, KY | Not scored | 5 | 13.7 | $576K | −0.6% | |
| Crittenden County, KY | Not scored | 6 | 16.9 | $434K | −2.2% | |
| Livingston County, KY | Not scored | 7 | 19.4 | $405K | −0.1% | |
| Lyon County, KY | Not scored | 13 | 38.0 | $222K | +5.2% | |
| Gallatin County, KY | Not scored | 5 | 15.3 | $532K | +1.9% | |
| Trimble County, KY | Not scored | 4 | 11.8 | $699K | +2.8% | |
| Bracken County, KY | Not scored | 10 | 29.7 | $287K | +1.3% | |
| Nicholas County, KY | Not scored | 5 | 18.0 | $408K | +5.4% | |
| Ballard County, KY | Not scored | 9 | 28.0 | $297K | −1.5% | |
| Lee County, KY | Not scored | 7 | 27.0 | $237K | −0.9% | |
| Elliott County, KY | Not scored | 3 | 12.3 | $564K | −0.9% | |
| Wolfe County, KY | Not scored | 5 | 18.7 | $312K | −4.0% | |
| Fulton County, KY | Not scored | 7 | 27.5 | $235K | −4.5% | |
| Menifee County, KY | Not scored | 2 | 8.1 | $859K | +4.8% | |
| Cumberland County, KY | Not scored | 8 | 30.4 | $215K | +2.3% | |
| Carlisle County, KY | Not scored | 2 | 10.7 | $763K | −1.2% | |
| Hickman County, KY | Not scored | 3 | 17.3 | $463K | −3.4% | |
| Owsley County, KY | Not scored | 1 | 6.4 | $866K | −2.5% | |
| Robertson County, KY | Not scored | 1 | 12.3 | $604K | +6.6% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Kentucky?
As of September 2026, map listings count 6,928 salons, barbers and spas in Kentucky. 1,350 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,170 businesses with payroll classed as personal care services in 2023, up 10.8% from 2019. Official counts also show 16,719 one-person businesses without payroll.
How much do households in Kentucky spend on personal care products and services?
About $1.5B a year, or $833 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 6,928 salons, barbers and spas on map listings, it comes to $218K per business. It is estimated from the incomes of the 1,814,469 households in Kentucky and national spending patterns by income.
How does Kentucky compare with the U.S. for salons, barbers and spas?
Kentucky has 38.2 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $218K, 3% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Kentucky would have about 7,105, against 6,928 on map listings. There is one business with payroll in the industry for every 1,551 households, against one for every 804 across the U.S. The official count rose 10.8% from 2019 to 2023, against +14.1% for the U.S.
Which market in Kentucky has the highest market score for salons, barbers and spas?
Among 9 scored metro areas in or partly in Kentucky, the Cincinnati metro area scores highest, at 68 (upper middle). Among 15 scored small-town markets in or partly in Kentucky, the Frankfort area scores highest, at 62 (upper middle). Among 96 scored counties in Kentucky, Spencer County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kentucky scores 46 for salons, barbers and spas (lower middle), #32 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kentucky. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Kentucky
Related business types in Kentucky
- Hair salons3,687 listings
- Barbershops918 listings
- Nail salons709 listings
- Spas and skin care1,508 listings
Screening a site or an acquisition in Kentucky?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.