Beauty and personal care · County · Virginia
Salons, barbers and spas in New Kent County, VA
Competitor counts, household spending and official business counts for salons, barbers and spas in New Kent County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #37 of 2,385 scored counties
#7 of 113 scored counties in Virginia
- Listings
- 24
- 2 chain locations (8%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On personal care products and services · $1,115 a household
- Spending per listing
- $430K
- Twice the U.S.
- Listings per 10k households
- 25.9
- 45% below the U.S.
- Population, 2025
- 28,022
- +21.2% since 2020
See the salons, barbers and spas around any address in New Kent County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in New Kent County is 85 (high), #37 of 2,385 scored counties and #7 of 113 scored counties in Virginia. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 24 salons, barbers and spas in New Kent County. Of those, 2 are chain locations, or 8%, against 15% across the U.S. That is 25.9 per 10,000 households, 45% below the U.S. rate of 47.2.
At $1,115 per household (11% above the U.S. average), households in New Kent County spend about $10.3M a year on personal care products and services. That is about $430K of household spending for each business on map listings, twice the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in New Kent County was 6 in 2023. That is one for every 1,544 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $116K has gone to businesses classed as personal care services in New Kent County. Population estimates put the population change in New Kent County from 2020 to 2025 at +21.2%, faster than the U.S. (+3.1%).
How New Kent County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Kent County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.9 | 43.5 | 47.2 |
| Spending per listing | $430K | $235K | $213K |
| Households per official establishment | 1,544 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | +21.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,115 | $1,023 | $1,005 |
| Median household income | $123,314 | $93,170 | $80,734 |
| Groundwork market score | 85 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 25
- Annual payroll, 2023
- $662K
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 242 chain locations
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $116K
SBA-backed loans to businesses classed as personal care services in New Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Kent County
- Population, 2025 estimate
- 28,022+21.2% since 2020
- Households
- 9,263
- Median age
- 42.9
- Homes lived in by their owners
- 93%
- Vehicles per household
- 2.6
- Land area
- 210 sq. mi.
- People per square mile
- 120
- Median household income
- $123,314+40.3% vs. 2015–2019, before inflation
- Average household income
- $139,439
- Median home value
- $393,600
- Jobs located here
- 5,543
- Daytime population
- 19,201Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with New Kent County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
Other business types in New Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas85
- Hair salons85
- Barbershops
- Nail salons
- Spas and skin care94
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in New Kent County, VA?
New Kent County has 24 salons, barbers and spas on map listings as of September 2026. 2 of them (8%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts list 67 one-person businesses without payroll.
How much do households in New Kent County, VA spend on personal care products and services?
About $10.3M a year, or $1,115 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 24 salons, barbers and spas on map listings, it comes to $430K per business. It is estimated from the incomes of the 9,263 households in New Kent County and national spending patterns by income.
How does New Kent County, VA compare with the U.S. for salons, barbers and spas?
New Kent County has 25.9 salons, barbers and spas per 10,000 households, 45% below the U.S. rate of 47.2. Spending per business is $430K, twice the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, New Kent County would have about 49, against 24 on map listings. There is one business with payroll in the industry for every 1,544 households, against one for every 804 across the U.S.
How fast is New Kent County, VA growing?
Population estimates put New Kent County at 28,022 people in 2025, up 21.2% since 2020, faster than the U.S. (+3.1%). It has 9,263 households. Median household income in New Kent County is $123,314, 53% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Kent County scores 85 for salons, barbers and spas (high), #37 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Kent County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in New Kent County
Screening a site or an acquisition in New Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.