Groundwork

Market rankings · Nevada

Salons, barbers and spas in Nevada

Every metro area, small-town market and county in Nevada, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings
5,967
886 chain locations (15%)
Official establishments
1,392
+35.2% since 2019
Household spending a year
$1.2B
On personal care products and services
Listings per 10k households
49.6
5% above the U.S.
Spending per listing
$202K
5% below the U.S.
Rank among states
#34 of 51
Market score 46 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in Nevada by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 5,967 salons, barbers and spas on map listings in Nevada as of September 2026. Of those, 886 are chain locations, or 15%, against 15% across the U.S. Per 10,000 households, that is 49.6, 5% above the U.S. rate of 47.2.

Households in Nevada spend about $1.2B a year on personal care products and services, or $1,005 per household, in line with the U.S. average. That is about $202K of household spending for each business on map listings, 5% below the U.S. figure of $213K.

Official counts show 1,392 businesses with payroll classed as personal care services in Nevada in 2023, up 35.2% from 2019. That is one for every 864 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 123 SBA-backed loans worth $48.2M have gone to businesses classed as personal care services in Nevada.

Among the 50 states and DC, Nevada ranks #34 for salons, barbers and spas, with a Groundwork market score of 46 (lower middle). Of the 3 scored metro areas in or partly in Nevada, the Reno metro area scores highest (70). Of the 5 scored small-town markets in or partly in Nevada, the Pahrump area scores highest (80).

Every market in Nevada for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in Nevada, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Nevada, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Reno, NV7095342.4$250K+5.0%#26 of 387
2Las Vegas-Henderson-North Las Vegas, NV464,55152.8$189K+5.8%#239 of 387
3Carson City, NV3113456.6$170K−0.2%#360 of 387

Small-town markets

Small-town markets reaching Nevada, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pahrump, NV805524.8$359K+10.3%#9 of 538
2Elko, NV797135.1$287K+2.1%#14 of 538
3Fallon, NV604143.1$226K+1.1%#153 of 538
4Gardnerville Ranchos, NV-CA5810246.9$233K+0.9%#169 of 538
5Winnemucca, NV552942.0$230K0.0%#212 of 538

Counties

Counties in Nevada, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lyon County, NV914519.0$519K+9.5%#8 of 2,385
2Nye County, NV765524.8$359K+10.3%#147 of 2,385
3Elko County, NV716935.2$288K+2.1%#272 of 2,385
4Washoe County, NV5490745.5$234K+4.4%#950 of 2,385
5Douglas County, NV5410247.8$228K+1.2%#951 of 2,385
6Churchill County, NV544143.1$226K+1.1%#952 of 2,385
7Humboldt County, NV512942.0$230K0.0%#1,119 of 2,385
8Clark County, NV434,55152.8$189K+5.8%#1,591 of 2,385
9Carson City, NV3113456.6$170K−0.2%#2,111 of 2,385
White Pine County, NVNot scored1235.7$250K−4.5%
Pershing County, NVNot scored423.0$387K−3.2%
Lander County, NVNot scored837.6$267K+2.6%
Mineral County, NVNot scored316.4$504K−3.2%
Lincoln County, NVNot scored423.3$413K−2.6%
Storey County, NVNot scored15.3$2M+3.7%
Eureka County, NVNot scored232.2$275K+0.8%
Esmeralda County, NVNot scored00.0n/a−0.8%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Nevada?

As of September 2026, map listings count 5,967 salons, barbers and spas in Nevada. 886 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,392 businesses with payroll classed as personal care services in 2023, up 35.2% from 2019. Official counts also show 18,954 one-person businesses without payroll.

How much do households in Nevada spend on personal care products and services?

About $1.2B a year, or $1,005 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 5,967 salons, barbers and spas on map listings, it comes to $202K per business. It is estimated from the incomes of the 1,202,593 households in Nevada and national spending patterns by income.

How does Nevada compare with the U.S. for salons, barbers and spas?

Nevada has 49.6 salons, barbers and spas per 10,000 households, 5% above the U.S. rate of 47.2. Spending per business is $202K, 5% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Nevada would have about 5,680, against 5,967 on map listings. There is one business with payroll in the industry for every 864 households, against one for every 804 across the U.S. The official count rose 35.2% from 2019 to 2023, against +14.1% for the U.S.

Which market in Nevada has the highest market score for salons, barbers and spas?

Among 3 scored metro areas in or partly in Nevada, the Reno metro area scores highest, at 70 (upper middle). Among 5 scored small-town markets in or partly in Nevada, the Pahrump area scores highest, at 80 (high). Among 9 scored counties in Nevada, Lyon County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nevada scores 46 for salons, barbers and spas (lower middle), #34 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Nevada. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas in other states

All 51 states

Top markets for salons, barbers and spas across the U.S. · All business types in Nevada

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.