Market rankings · Illinois

Salons, barbers and spas in Illinois

Markets across Illinois ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 22,798; 3,481 chain locations (15%)
Official establishments: 5,825; +8.2% since 2019
Household spending a year: $5.4B; On personal care products and services
Listings per 10k households: 45.3; 4% below the U.S.
Spending per listing: $235K; 10% above the U.S.
Rank among states: #37 of 51; Market score 44 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in Illinois by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 22,798 salons, barbers and spas in Illinois. Of those, 3,481 are chain locations, or 15%, against 15% across the U.S. Per 10,000 households, that is 45.3, 4% below the U.S. rate of 47.2.

Households in Illinois spend about $5.4B a year on personal care products and services, or $1,063 per household, 6% above the U.S. average. Spread across 22,798 salons, barbers and spas, that is $235K per business, 10% above the U.S. figure of $213K.

Official counts show 5,825 businesses with payroll classed as personal care services in Illinois in 2023, up 8.2% from 2019. That is one for every 865 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 310 SBA-backed loans worth $93M have gone to businesses classed as personal care services in Illinois.

Among the 50 states and DC, Illinois ranks #37 for salons, barbers and spas, with a Groundwork market score of 44 (lower middle). Of the 12 scored metro areas in or partly in Illinois, the Champaign-Urbana metro area scores highest (63). Of the 21 scored small-town markets in or partly in Illinois, the Canton area scores highest (68).

Every market in Illinois for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in Illinois, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Illinois, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Champaign-Urbana, IL	63	348	35.4	$267K	+1.5%	#62 of 387
St. Louis, MO-IL	60	4,640	40.0	$260K	−0.2%	#81 of 387
2Bloomington, IL	60	279	39.7	$258K	+0.1%	#82 of 387
3Peoria, IL	60	630	40.9	$240K	−1.3%	#86 of 387
4Rockford, IL	53	580	42.8	$221K	−0.3%	#160 of 387
5Kankakee, IL	52	179	43.7	$224K	−1.7%	#172 of 387
6Decatur, IL	51	172	39.6	$230K	−4.3%	#180 of 387
Davenport-Moline-Rock Island, IA-IL	51	699	43.2	$226K	−0.9%	#182 of 387
7Springfield, IL	49	381	42.3	$236K	−1.2%	#201 of 387
8Chicago-Naperville-Elgin, IL-IN	46	17,903	49.1	$226K	0.0%	#235 of 387
Cape Girardeau, MO-IL	45	170	44.4	$207K	+1.7%	#249 of 387
Paducah, KY-IL	37	202	48.4	$174K	−1.2%	#326 of 387

Small-town markets

Small-town markets reaching Illinois, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Canton, IL	68	28	20.3	$437K	−2.0%	#61 of 538
2Rochelle, IL	67	67	32.2	$313K	−0.7%	#72 of 538
3Dixon, IL	67	43	32.2	$297K	−3.4%	#73 of 538
4Sterling, IL	64	73	31.6	$291K	−2.6%	#97 of 538
5Mount Vernon, IL	61	46	31.0	$287K	−2.3%	#132 of 538
6Pontiac, IL	60	49	33.5	$290K	−2.1%	#146 of 538
7Freeport, IL	60	61	31.5	$285K	−3.0%	#148 of 538
8Ottawa, IL	58	213	34.4	$279K	−1.6%	#165 of 538
9Marion-Herrin, IL	58	110	38.0	$244K	+0.2%	#167 of 538
10Taylorville, IL	57	49	36.1	$249K	−1.5%	#184 of 538
11Lincoln, IL	53	37	32.8	$283K	−2.5%	#230 of 538
12Danville, IL	52	96	31.9	$270K	−3.7%	#240 of 538
13Quincy, IL-MO	52	105	33.8	$270K	−2.0%	#241 of 538
14Effingham, IL	51	85	46.9	$211K	−0.9%	#260 of 538
15Jacksonville, IL	50	50	33.1	$278K	−3.1%	#267 of 538
16Carbondale, IL	49	70	30.5	$269K	−1.5%	#279 of 538
17Galesburg, IL	44	73	34.8	$244K	−4.1%	#345 of 538
18Centralia, IL	44	56	36.1	$242K	−3.4%	#346 of 538
Burlington, IA-IL	30	90	45.3	$197K	−2.5%	#483 of 538
19Charleston-Mattoon, IL	28	94	45.1	$190K	−1.0%	#496 of 538
20Macomb, IL	22	54	45.5	$184K	−4.5%	#517 of 538

Counties

Counties in Illinois, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Boone County, IL	81	35	18.0	$586K	+0.4%	#58 of 2,385
2Woodford County, IL	79	39	26.6	$412K	−0.8%	#86 of 2,385
3Douglas County, IL	76	17	21.9	$444K	+0.5%	#132 of 2,385
4Clinton County, IL	75	46	31.6	$331K	+0.6%	#173 of 2,385
5Piatt County, IL	74	21	30.3	$357K	+0.6%	#183 of 2,385
6Menard County, IL	69	8	15.3	$647K	−3.3%	#299 of 2,385
7Bond County, IL	67	14	22.8	$411K	+0.6%	#368 of 2,385
8Washington County, IL	67	14	24.2	$402K	−1.2%	#370 of 2,385
9Macoupin County, IL	66	52	29.6	$326K	−2.6%	#422 of 2,385
10Fulton County, IL	65	28	20.3	$437K	−2.0%	#446 of 2,385
11Moultrie County, IL	65	15	25.8	$370K	−0.8%	#452 of 2,385
12Shelby County, IL	65	26	29.2	$319K	−1.6%	#461 of 2,385
13Marshall County, IL	64	10	19.6	$475K	−2.0%	#480 of 2,385
14Cumberland County, IL	64	9	21.5	$435K	−2.1%	#482 of 2,385
15Johnson County, IL	64	9	21.9	$404K	+0.4%	#485 of 2,385
16Franklin County, IL	64	36	22.3	$378K	−2.1%	#487 of 2,385
17Jo Daviess County, IL	64	28	26.9	$366K	−2.2%	#489 of 2,385
18Jersey County, IL	63	24	30.1	$335K	−1.5%	#528 of 2,385
19Ogle County, IL	63	67	32.2	$313K	−0.7%	#535 of 2,385
20Henry County, IL	63	67	33.1	$295K	−2.2%	#536 of 2,385
21Lee County, IL	62	43	32.2	$297K	−3.4%	#569 of 2,385
22Mercer County, IL	61	19	28.9	$339K	−2.6%	#600 of 2,385
23De Witt County, IL	60	18	27.3	$346K	−2.1%	#635 of 2,385
24McHenry County, IL	60	442	37.6	$314K	+2.5%	#641 of 2,385
25Kendall County, IL	60	207	45.6	$264K	+9.9%	#658 of 2,385

Show all 102 counties

Counties in Illinois, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Bureau County, IL	59	38	27.1	$345K	−2.1%	#678 of 2,385
27Whiteside County, IL	59	73	31.6	$291K	−2.6%	#698 of 2,385
28Iroquois County, IL	58	28	24.5	$374K	−3.0%	#731 of 2,385
29Pike County, IL	58	14	23.5	$368K	−2.8%	#732 of 2,385
30Livingston County, IL	57	49	33.5	$290K	−2.1%	#782 of 2,385
31Crawford County, IL	57	25	33.4	$283K	+0.1%	#789 of 2,385
32Montgomery County, IL	57	37	32.7	$275K	−0.6%	#794 of 2,385
33Randolph County, IL	57	41	34.3	$266K	−0.6%	#797 of 2,385
34Greene County, IL	56	11	24.7	$371K	−5.1%	#823 of 2,385
35Jefferson County, IL	56	46	31.0	$287K	−2.3%	#832 of 2,385
36Stephenson County, IL	56	61	31.5	$285K	−3.0%	#834 of 2,385
37Will County, IL	56	1,057	43.3	$277K	+2.2%	#840 of 2,385
38Fayette County, IL	55	25	32.0	$278K	−3.2%	#890 of 2,385
39Carroll County, IL	54	17	25.8	$342K	−1.7%	#923 of 2,385
40Grundy County, IL	54	90	43.7	$251K	+2.9%	#941 of 2,385
41Warren County, IL	53	17	25.0	$372K	−3.6%	#962 of 2,385
42Mason County, IL	53	14	24.2	$366K	−4.9%	#963 of 2,385
43Cass County, IL	53	14	27.3	$331K	−4.0%	#968 of 2,385
44Christian County, IL	53	49	36.1	$249K	−1.5%	#1,000 of 2,385
45Williamson County, IL	53	110	38.0	$244K	+0.2%	#1,003 of 2,385
46Ford County, IL	52	15	25.7	$347K	−2.2%	#1,031 of 2,385
47LaSalle County, IL	52	172	37.9	$254K	−1.5%	#1,052 of 2,385
48Madison County, IL	51	424	38.5	$260K	−1.0%	#1,103 of 2,385
49Champaign County, IL	51	312	36.5	$257K	+1.8%	#1,105 of 2,385
50Tazewell County, IL	51	214	39.6	$253K	−0.9%	#1,108 of 2,385
51Perry County, IL	50	23	29.2	$308K	−3.5%	#1,152 of 2,385
52Logan County, IL	50	37	32.8	$283K	−2.5%	#1,158 of 2,385
53Vermilion County, IL	50	96	31.9	$270K	−3.7%	#1,164 of 2,385
54McLean County, IL	50	279	39.7	$258K	+0.1%	#1,172 of 2,385
55Adams County, IL	48	96	34.4	$266K	−2.1%	#1,262 of 2,385
56St. Clair County, IL	48	415	41.2	$240K	−2.5%	#1,276 of 2,385
57DeKalb County, IL	48	177	44.8	$217K	+1.5%	#1,292 of 2,385
58Jackson County, IL	47	70	30.5	$269K	−1.5%	#1,323 of 2,385
59Kane County, IL	47	926	50.1	$235K	+1.8%	#1,345 of 2,385
60Edgar County, IL	46	23	30.4	$290K	−2.9%	#1,385 of 2,385
61Morgan County, IL	46	47	35.9	$257K	−2.9%	#1,396 of 2,385
62Lake County, IL	46	1,295	50.1	$247K	+0.8%	#1,402 of 2,385
63Rock Island County, IL	46	238	38.6	$240K	−1.7%	#1,405 of 2,385
64Kankakee County, IL	45	179	43.7	$224K	−1.7%	#1,468 of 2,385
65Hancock County, IL	43	25	32.8	$275K	−4.4%	#1,558 of 2,385
66Monroe County, IL	43	66	47.6	$244K	−0.3%	#1,563 of 2,385
67Marion County, IL	43	56	36.1	$242K	−3.4%	#1,564 of 2,385
68Lawrence County, IL	42	18	32.9	$273K	−9.7%	#1,611 of 2,385
69Knox County, IL	42	73	34.8	$244K	−4.1%	#1,614 of 2,385
70Macon County, IL	42	172	39.6	$230K	−4.3%	#1,622 of 2,385
71Richland County, IL	41	24	37.2	$236K	−3.7%	#1,666 of 2,385
72Effingham County, IL	41	76	54.5	$185K	−0.5%	#1,695 of 2,385
73Union County, IL	40	22	32.0	$270K	−3.7%	#1,704 of 2,385
74Wayne County, IL	40	22	32.0	$262K	−1.6%	#1,705 of 2,385
75Sangamon County, IL	40	373	44.0	$227K	−1.0%	#1,722 of 2,385
76Peoria County, IL	40	362	46.6	$204K	−1.6%	#1,736 of 2,385
77Winnebago County, IL	39	545	47.0	$197K	−0.4%	#1,782 of 2,385
78Cook County, IL	38	10,317	49.1	$218K	−1.3%	#1,811 of 2,385
79Massac County, IL	38	22	40.3	$216K	−4.5%	#1,812 of 2,385
80DuPage County, IL	37	2,123	60.5	$204K	+0.3%	#1,860 of 2,385
81White County, IL	36	18	31.7	$263K	−4.0%	#1,894 of 2,385
82Clark County, IL	36	28	42.7	$219K	−2.2%	#1,901 of 2,385
83Clay County, IL	35	19	35.8	$244K	−3.6%	#1,936 of 2,385
84Wabash County, IL	30	19	40.1	$219K	−3.6%	#2,126 of 2,385
85Coles County, IL	30	94	45.1	$190K	−1.0%	#2,134 of 2,385
86Saline County, IL	29	38	37.9	$226K	−4.1%	#2,148 of 2,385
87McDonough County, IL	24	54	45.5	$184K	−4.5%	#2,245 of 2,385
Jasper County, IL	Not scored	14	37.3	$257K	−2.4%
Hamilton County, IL	Not scored	11	32.5	$283K	−1.7%
Schuyler County, IL	Not scored	6	21.9	$403K	−3.0%
Brown County, IL	Not scored	10	49.0	$181K	+2.7%
Henderson County, IL	Not scored	6	22.2	$392K	−5.6%
Edwards County, IL	Not scored	8	30.0	$289K	−5.0%
Putnam County, IL	Not scored	3	12.2	$812K	−0.1%
Stark County, IL	Not scored	5	21.9	$429K	−1.2%
Pulaski County, IL	Not scored	3	15.5	$487K	−6.9%
Scott County, IL	Not scored	3	14.7	$621K	−4.0%
Alexander County, IL	Not scored	6	31.5	$260K	−11.6%
Gallatin County, IL	Not scored	3	14.3	$612K	−6.4%
Calhoun County, IL	Not scored	3	24.2	$445K	−2.2%
Pope County, IL	Not scored	2	14.4	$616K	−2.2%
Hardin County, IL	Not scored	1	6.5	$1.2M	−1.8%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Illinois?

Illinois has 22,798 salons, barbers and spas on map listings as of September 2026. 3,481 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5,825 businesses with payroll classed as personal care services in 2023, up 8.2% from 2019. Official counts list 62,285 one-person businesses without payroll.

How much do households in Illinois spend on personal care products and services?

About $5.4B a year, or $1,063 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 22,798 salons, barbers and spas on map listings, it comes to $235K per business. It is estimated from the incomes of the 5,036,449 households in Illinois and national spending patterns by income.

How does Illinois compare with the U.S. for salons, barbers and spas?

Illinois has 45.3 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $235K, 10% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Illinois would have about 25,175, against 22,798 on map listings. There is one business with payroll in the industry for every 865 households, against one for every 804 across the U.S. The official count rose 8.2% from 2019 to 2023, against +14.1% for the U.S.

Which market in Illinois has the highest market score for salons, barbers and spas?

Among 12 scored metro areas in or partly in Illinois, the Champaign-Urbana metro area scores highest, at 63 (upper middle). Among 21 scored small-town markets in or partly in Illinois, the Canton area scores highest, at 68 (upper middle). Among 87 scored counties in Illinois, Boone County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Illinois scores 44 for salons, barbers and spas (lower middle), #37 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Illinois. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons11,760 listings
Barbershops2,555 listings
Nail salons2,889 listings
Spas and skin care5,077 listings

Screening a site or an acquisition in Illinois?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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