Market rankings · Mississippi
Salons, barbers and spas in Mississippi
Markets across Mississippi ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 4,751
- 814 chain locations (17%)
- Official establishments
- 615
- +17.4% since 2019
- Household spending a year
- $902.6M
- On personal care products and services
- Listings per 10k households
- 41.5
- 12% below the U.S.
- Spending per listing
- $190K
- 11% below the U.S.
- Rank among states
- #47 of 51
- Market score 33 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in Mississippi by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4,751 salons, barbers and spas in Mississippi. Of those, 814 are chain locations, or 17%, against 15% across the U.S. That comes to 41.5 for every 10,000 households, 12% below the U.S. rate of 47.2.
At $788 per household (22% below the U.S. average), households in Mississippi spend about $902.6M a year on personal care products and services. That works out to $190K per business, 11% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Mississippi was 615 in 2023, up 17.4% from 2019. That is one for every 1,862 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 34 SBA-backed loans worth $7.4M have gone to businesses classed as personal care services in Mississippi.
Among the 50 states and DC, Mississippi ranks #47 for salons, barbers and spas, with a Groundwork market score of 33 (lower middle). Of the 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest (48). Of the 17 scored small-town markets in or partly in Mississippi, the Picayune area scores highest (51).
Every market in Mississippi for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Mississippi, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gulfport-Biloxi, MS | 48 | 755 | 45.0 | $183K | +3.5% | #222 of 387 |
| 2Hattiesburg, MS | 36 | 297 | 49.4 | $164K | +2.6% | #329 of 387 |
| Memphis, TN-MS-AR | 33 | 2,549 | 48.7 | $177K | −0.3% | #349 of 387 |
| 3Jackson, MS | 27 | 1,127 | 47.4 | $174K | −1.4% | #372 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 51 | 94 | 43.0 | $183K | +5.6% | #263 of 538 |
| 2Laurel, MS | 48 | 107 | 33.9 | $223K | −1.5% | #301 of 538 |
| 3Natchez, MS-LA | 47 | 60 | 28.9 | $241K | −0.9% | #310 of 538 |
| 4Clarksdale, MS | 36 | 19 | 22.6 | $284K | −6.5% | #428 of 538 |
| 5Starkville, MS | 36 | 95 | 36.7 | $205K | +0.8% | #432 of 538 |
| 6Grenada, MS | 35 | 48 | 38.1 | $192K | −3.6% | #443 of 538 |
| 7Meridian, MS | 33 | 124 | 35.8 | $208K | −3.2% | #459 of 538 |
| 8Brookhaven, MS | 33 | 64 | 48.6 | $157K | +0.5% | #464 of 538 |
| 9Oxford, MS | 32 | 116 | 48.3 | $175K | +5.3% | #472 of 538 |
| 10Corinth, MS | 31 | 58 | 40.1 | $183K | −0.5% | #476 of 538 |
| 11Vicksburg, MS | 31 | 84 | 50.1 | $165K | −6.3% | #479 of 538 |
| 12McComb, MS | 30 | 83 | 40.9 | $170K | −2.6% | #486 of 538 |
| 13Tupelo, MS | 27 | 288 | 55.6 | $146K | +0.8% | #502 of 538 |
| 14Greenwood, MS | 24 | 48 | 33.2 | $208K | −8.8% | #509 of 538 |
| 15Greenville, MS | 18 | 64 | 37.4 | $185K | −9.4% | #527 of 538 |
| 16Cleveland, MS | 15 | 42 | 35.2 | $191K | −8.3% | #530 of 538 |
| 17Columbus, MS | 15 | 135 | 50.1 | $149K | −2.7% | #531 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 64 | 20 | 15.2 | $503K | +2.6% | #478 of 2,385 |
| 2Perry County, MS | 58 | 6 | 12.9 | $555K | +1.1% | #726 of 2,385 |
| 3Itawamba County, MS | 55 | 22 | 22.9 | $343K | +1.3% | #877 of 2,385 |
| 4Tate County, MS | 55 | 30 | 27.2 | $301K | +2.1% | #879 of 2,385 |
| 5Yalobusha County, MS | 52 | 8 | 16.0 | $454K | −0.5% | #1,028 of 2,385 |
| 6Hancock County, MS | 52 | 78 | 38.5 | $221K | +1.6% | #1,071 of 2,385 |
| 7George County, MS | 52 | 37 | 39.8 | $203K | +8.1% | #1,075 of 2,385 |
| 8Lawrence County, MS | 51 | 6 | 13.6 | $516K | −1.4% | #1,078 of 2,385 |
| 9Smith County, MS | 51 | 10 | 17.9 | $425K | −1.5% | #1,081 of 2,385 |
| 10Jackson County, MS | 51 | 234 | 40.6 | $208K | +3.0% | #1,136 of 2,385 |
| 11Amite County, MS | 50 | 6 | 10.3 | $633K | −1.7% | #1,143 of 2,385 |
| 12Adams County, MS | 50 | 34 | 29.7 | $237K | +2.2% | #1,183 of 2,385 |
| 13DeSoto County, MS | 49 | 337 | 47.5 | $197K | +6.3% | #1,239 of 2,385 |
| 14Jefferson Davis County, MS | 48 | 6 | 13.5 | $512K | −2.9% | #1,248 of 2,385 |
| 15Pearl River County, MS | 48 | 94 | 43.0 | $183K | +5.6% | #1,300 of 2,385 |
| 16Greene County, MS | 47 | 11 | 26.8 | $285K | +1.3% | #1,315 of 2,385 |
| 17Holmes County, MS | 46 | 6 | 9.7 | $665K | −8.4% | #1,374 of 2,385 |
| 18Tallahatchie County, MS | 46 | 5 | 11.6 | $576K | −14.0% | #1,375 of 2,385 |
| 19Walthall County, MS | 46 | 13 | 24.6 | $301K | +0.4% | #1,382 of 2,385 |
| 20Scott County, MS | 45 | 28 | 28.9 | $244K | +0.4% | #1,455 of 2,385 |
| 21Noxubee County, MS | 44 | 6 | 15.2 | $432K | −4.2% | #1,500 of 2,385 |
| 22Union County, MS | 43 | 44 | 44.7 | $175K | +2.3% | #1,599 of 2,385 |
| 23Jasper County, MS | 42 | 13 | 19.6 | $359K | −3.5% | #1,608 of 2,385 |
| 24Jones County, MS | 42 | 94 | 37.7 | $204K | −1.0% | #1,636 of 2,385 |
| 25Winston County, MS | 40 | 18 | 25.2 | $295K | −1.2% | #1,701 of 2,385 |
Show all 82 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Leake County, MS | 40 | 21 | 28.3 | $255K | +1.9% | #1,711 of 2,385 |
| 27Monroe County, MS | 40 | 44 | 31.7 | $237K | −2.4% | #1,717 of 2,385 |
| 28Clarke County, MS | 38 | 14 | 23.5 | $305K | −2.8% | #1,800 of 2,385 |
| 29Copiah County, MS | 38 | 31 | 30.8 | $241K | −2.7% | #1,806 of 2,385 |
| 30Tishomingo County, MS | 37 | 25 | 28.3 | $268K | −1.1% | #1,844 of 2,385 |
| 31Simpson County, MS | 37 | 28 | 29.3 | $266K | −1.5% | #1,845 of 2,385 |
| 32Stone County, MS | 37 | 28 | 41.8 | $188K | +7.2% | #1,867 of 2,385 |
| 33Rankin County, MS | 37 | 300 | 49.9 | $184K | +3.2% | #1,869 of 2,385 |
| 34Madison County, MS | 37 | 258 | 58.7 | $165K | +6.5% | #1,877 of 2,385 |
| 35Forrest County, MS | 37 | 155 | 51.4 | $150K | +1.1% | #1,887 of 2,385 |
| 36Harrison County, MS | 36 | 415 | 49.8 | $162K | +4.0% | #1,926 of 2,385 |
| 37Prentiss County, MS | 34 | 41 | 42.7 | $176K | +1.3% | #2,006 of 2,385 |
| 38Lincoln County, MS | 33 | 64 | 48.6 | $157K | +0.5% | #2,039 of 2,385 |
| 39Alcorn County, MS | 32 | 58 | 40.1 | $183K | −0.5% | #2,071 of 2,385 |
| 40Warren County, MS | 32 | 84 | 50.1 | $165K | −6.3% | #2,076 of 2,385 |
| 41Lamar County, MS | 32 | 136 | 53.6 | $164K | +4.7% | #2,077 of 2,385 |
| 42Neshoba County, MS | 32 | 48 | 46.7 | $163K | −0.9% | #2,078 of 2,385 |
| 43Coahoma County, MS | 31 | 19 | 22.6 | $284K | −6.5% | #2,091 of 2,385 |
| 44Lafayette County, MS | 31 | 108 | 56.7 | $155K | +6.6% | #2,112 of 2,385 |
| 45Yazoo County, MS | 30 | 31 | 35.4 | $195K | −14.0% | #2,132 of 2,385 |
| 46Pontotoc County, MS | 29 | 48 | 40.6 | $188K | +2.9% | #2,153 of 2,385 |
| 47Attala County, MS | 28 | 20 | 30.2 | $250K | −4.0% | #2,171 of 2,385 |
| 48Oktibbeha County, MS | 28 | 87 | 39.8 | $188K | +0.4% | #2,178 of 2,385 |
| 49Lauderdale County, MS | 27 | 110 | 38.3 | $195K | −3.2% | #2,193 of 2,385 |
| 50Calhoun County, MS | 26 | 15 | 26.7 | $255K | −4.4% | #2,207 of 2,385 |
| 51Pike County, MS | 26 | 70 | 46.6 | $146K | −3.7% | #2,219 of 2,385 |
| 52Newton County, MS | 24 | 26 | 33.7 | $221K | −1.4% | #2,240 of 2,385 |
| 53Lee County, MS | 23 | 225 | 69.0 | $121K | +0.5% | #2,269 of 2,385 |
| 54Hinds County, MS | 21 | 445 | 49.7 | $150K | −6.6% | #2,292 of 2,385 |
| 55Washington County, MS | 20 | 64 | 37.4 | $185K | −9.4% | #2,301 of 2,385 |
| 56Clay County, MS | 19 | 25 | 32.0 | $215K | −2.0% | #2,309 of 2,385 |
| 57Tippah County, MS | 19 | 29 | 36.2 | $204K | −1.6% | #2,310 of 2,385 |
| 58Bolivar County, MS | 18 | 42 | 35.2 | $191K | −8.3% | #2,319 of 2,385 |
| 59Lowndes County, MS | 18 | 129 | 56.1 | $136K | −2.4% | #2,323 of 2,385 |
| 60Panola County, MS | 17 | 46 | 37.4 | $195K | −1.4% | #2,326 of 2,385 |
| 61Marion County, MS | 14 | 35 | 38.4 | $186K | −1.5% | #2,346 of 2,385 |
| 62Covington County, MS | 13 | 29 | 39.6 | $184K | −2.2% | #2,353 of 2,385 |
| 63Wayne County, MS | 13 | 32 | 41.7 | $163K | 0.0% | #2,355 of 2,385 |
| 64Leflore County, MS | 13 | 42 | 41.2 | $163K | −9.4% | #2,356 of 2,385 |
| 65Sunflower County, MS | 11 | 27 | 33.6 | $197K | −10.9% | #2,364 of 2,385 |
| 66Chickasaw County, MS | 11 | 25 | 37.5 | $178K | −2.0% | #2,368 of 2,385 |
| 67Grenada County, MS | 9 | 39 | 46.1 | $162K | −3.3% | #2,375 of 2,385 |
| Webster County, MS | Not scored | 8 | 19.6 | $392K | +2.6% | |
| Carroll County, MS | Not scored | 6 | 14.1 | $530K | −7.2% | |
| Montgomery County, MS | Not scored | 9 | 21.8 | $324K | −4.5% | |
| Tunica County, MS | Not scored | 8 | 21.1 | $325K | −9.4% | |
| Kemper County, MS | Not scored | 3 | 9.3 | $741K | −4.1% | |
| Claiborne County, MS | Not scored | 3 | 10.0 | $603K | −11.4% | |
| Wilkinson County, MS | Not scored | 5 | 15.7 | $394K | −11.0% | |
| Choctaw County, MS | Not scored | 7 | 20.2 | $357K | −1.9% | |
| Franklin County, MS | Not scored | 2 | 6.5 | $1.2M | −2.2% | |
| Benton County, MS | Not scored | 1 | 3.3 | $2.1M | −2.1% | |
| Humphreys County, MS | Not scored | 6 | 20.7 | $311K | −9.5% | |
| Jefferson County, MS | Not scored | 1 | 4.0 | $1.7M | −5.8% | |
| Quitman County, MS | Not scored | 2 | 7.6 | $837K | −12.9% | |
| Sharkey County, MS | Not scored | 6 | 42.2 | $157K | −17.9% | |
| Issaquena County, MS | Not scored | 0 | 0.0 | n/a | −4.7% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Mississippi?
There are 4,751 salons, barbers and spas on map listings in Mississippi as of September 2026. 814 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 615 businesses with payroll classed as personal care services in 2023, up 17.4% from 2019. Official counts list 20,383 one-person businesses without payroll.
How much do households in Mississippi spend on personal care products and services?
About $902.6M a year, or $788 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 4,751 salons, barbers and spas on map listings, it comes to $190K per business. It is estimated from the incomes of the 1,145,431 households in Mississippi and national spending patterns by income.
How does Mississippi compare with the U.S. for salons, barbers and spas?
Mississippi has 41.5 salons, barbers and spas per 10,000 households, 12% below the U.S. rate of 47.2. Spending per business is $190K, 11% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Mississippi would have about 4,244, against 4,751 on map listings. There is one business with payroll in the industry for every 1,862 households, against one for every 804 across the U.S. The official count rose 17.4% from 2019 to 2023, against +14.1% for the U.S.
Which market in Mississippi has the highest market score for salons, barbers and spas?
Among 4 scored metro areas in or partly in Mississippi, the Gulfport-Biloxi metro area scores highest, at 48 (lower middle). Among 17 scored small-town markets in or partly in Mississippi, the Picayune area scores highest, at 51 (upper middle). Among 67 scored counties in Mississippi, Marshall County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mississippi scores 33 for salons, barbers and spas (lower middle), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mississippi. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Mississippi
Related business types in Mississippi
- Hair salons2,519 listings
- Barbershops677 listings
- Nail salons678 listings
- Spas and skin care803 listings
Screening a site or an acquisition in Mississippi?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.