Market rankings · Utah
Salons, barbers and spas in Utah
Every metro area, small-town market and county in Utah, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 5,189
- 843 chain locations (16%)
- Official establishments
- 1,837
- +45.1% since 2019
- Household spending a year
- $1.2B
- On personal care products and services
- Listings per 10k households
- 46.1
- 2% below the U.S.
- Spending per listing
- $238K
- 12% above the U.S.
- Rank among states
- #16 of 51
- Market score 57 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Utah has 5,189 salons, barbers and spas on map listings as of September 2026. Of those, 843 are chain locations, or 16%, against 15% across the U.S. That is 46.1 per 10,000 households, 2% below the U.S. rate of 47.2.
Household spending on personal care products and services in Utah comes to about $1.2B a year: $1,100 per household, 9% above the U.S. average. That works out to $238K per business, 12% above the U.S. figure of $213K.
In 2023, official counts showed 1,837 businesses with payroll in Utah classed as personal care services, up 45.1% from 2019. That is one for every 612 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 183 SBA-backed loans worth $66.4M have gone to businesses classed as personal care services in Utah.
Among the 50 states and DC, Utah ranks #16 for salons, barbers and spas, with a Groundwork market score of 57 (upper middle). Of the 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest (69). Of the 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest (70).
Every market in Utah for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Provo-Orem-Lehi, UT | 69 | 885 | 42.8 | $265K | +14.5% | #31 of 387 |
| 2Logan, UT-ID | 68 | 151 | 30.6 | $330K | +8.8% | #33 of 387 |
| 3Ogden, UT | 68 | 888 | 41.5 | $271K | +5.3% | #36 of 387 |
| 4Salt Lake City-Murray, UT | 49 | 2,309 | 51.3 | $218K | +3.8% | #207 of 387 |
| 5St. George, UT | 44 | 392 | 56.2 | $181K | +17.4% | #264 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 70 | 71 | 33.1 | $303K | +12.6% | #52 of 538 |
| Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 2Heber, UT | 53 | 170 | 59.4 | $220K | +5.3% | #235 of 538 |
| 3Cedar City, UT | 49 | 86 | 42.7 | $218K | +16.4% | #286 of 538 |
| 4Vernal, UT | 45 | 62 | 51.0 | $186K | +7.3% | #340 of 538 |
| 5Price, UT | 39 | 30 | 36.9 | $228K | +1.0% | #397 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, UT | 96 | 6 | 15.9 | $811K | +8.1% | #2 of 2,385 |
| 2Juab County, UT | 90 | 11 | 28.5 | $379K | +14.8% | #12 of 2,385 |
| 3Sanpete County, UT | 83 | 20 | 22.5 | $411K | +10.3% | #48 of 2,385 |
| 4Tooele County, UT | 68 | 89 | 37.2 | $304K | +19.2% | #348 of 2,385 |
| 5Emery County, UT | 68 | 11 | 31.9 | $296K | +3.4% | #349 of 2,385 |
| 6San Juan County, UT | 66 | 8 | 17.6 | $499K | +0.1% | #403 of 2,385 |
| 7Box Elder County, UT | 65 | 68 | 34.8 | $290K | +12.7% | #470 of 2,385 |
| 8Wasatch County, UT | 65 | 56 | 43.5 | $288K | +9.9% | #471 of 2,385 |
| 9Cache County, UT | 62 | 142 | 32.0 | $317K | +8.5% | #564 of 2,385 |
| 10Millard County, UT | 62 | 16 | 36.7 | $251K | +7.7% | #581 of 2,385 |
| 11Davis County, UT | 60 | 480 | 41.4 | $285K | +4.8% | #649 of 2,385 |
| 12Utah County, UT | 59 | 874 | 43.1 | $264K | +14.5% | #710 of 2,385 |
| 13Duchesne County, UT | 59 | 29 | 42.2 | $234K | +6.3% | #719 of 2,385 |
| 14Weber County, UT | 54 | 402 | 42.7 | $247K | +5.8% | #942 of 2,385 |
| 15Sevier County, UT | 51 | 34 | 45.3 | $209K | +5.9% | #1,133 of 2,385 |
| 16Iron County, UT | 45 | 86 | 42.7 | $218K | +16.4% | #1,475 of 2,385 |
| 17Uintah County, UT | 45 | 62 | 51.0 | $186K | +7.3% | #1,490 of 2,385 |
| 18Salt Lake County, UT | 43 | 2,220 | 52.1 | $215K | +2.9% | #1,571 of 2,385 |
| 19Washington County, UT | 43 | 392 | 56.2 | $181K | +17.4% | #1,594 of 2,385 |
| 20Carbon County, UT | 37 | 30 | 36.9 | $228K | +1.0% | #1,848 of 2,385 |
| 21Summit County, UT | 36 | 114 | 72.5 | $186K | +1.6% | #1,913 of 2,385 |
| Grand County, UT | Not scored | 13 | 28.5 | $327K | +1.1% | |
| Kane County, UT | Not scored | 10 | 28.9 | $336K | +11.7% | |
| Beaver County, UT | Not scored | 5 | 19.9 | $478K | +3.0% | |
| Garfield County, UT | Not scored | 3 | 14.7 | $611K | +3.0% | |
| Rich County, UT | Not scored | 2 | 21.7 | $447K | +7.4% | |
| Wayne County, UT | Not scored | 4 | 34.6 | $277K | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 2 | 69.4 | $130K | −1.8% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Utah?
Map listings as of September 2026 show 5,189 salons, barbers and spas in Utah. 843 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,837 businesses with payroll classed as personal care services in 2023, up 45.1% from 2019. Official counts also show 14,529 one-person businesses without payroll.
How much do households in Utah spend on personal care products and services?
About $1.2B a year, or $1,100 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 5,189 salons, barbers and spas on map listings, it comes to $238K per business. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for salons, barbers and spas?
Utah has 46.1 salons, barbers and spas per 10,000 households, 2% below the U.S. rate of 47.2. Spending per business is $238K, 12% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Utah would have about 5,818, against 5,189 on map listings. There is one business with payroll in the industry for every 612 households, against one for every 804 across the U.S. The official count rose 45.1% from 2019 to 2023, against +14.1% for the U.S.
Which market in Utah has the highest market score for salons, barbers and spas?
Among 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest, at 69 (upper middle). Among 6 scored small-town markets in or partly in Utah, the Brigham City area scores highest, at 70 (upper middle). Among 21 scored counties in Utah, Morgan County scores highest, at 96 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 57 for salons, barbers and spas (upper middle), #16 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Utah
Related business types in Utah
- Hair salons2,248 listings
- Barbershops560 listings
- Nail salons598 listings
- Spas and skin care1,600 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.