Market rankings · North Dakota
Salons, barbers and spas in North Dakota
Every metro area, small-town market and county in North Dakota, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 1,404
- 202 chain locations (14%)
- Official establishments
- 413
- +15.4% since 2019
- Household spending a year
- $331.8M
- On personal care products and services
- Listings per 10k households
- 42.4
- 10% below the U.S.
- Spending per listing
- $236K
- 11% above the U.S.
- Rank among states
- #30 of 51
- Market score 47 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in North Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
North Dakota has 1,404 salons, barbers and spas on map listings as of September 2026. Of those, 202 are chain locations, or 14%, against 15% across the U.S. That comes to 42.4 for every 10,000 households, 10% below the U.S. rate of 47.2.
At $1,002 per household (in line with the U.S. average), households in North Dakota spend about $331.8M a year on personal care products and services. That is about $236K of household spending for each business on map listings, 11% above the U.S. figure of $213K.
Official counts show 413 businesses with payroll classed as personal care services in North Dakota in 2023, up 15.4% from 2019. That is one for every 802 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 30 SBA-backed loans worth $8M have gone to businesses classed as personal care services in North Dakota.
Among the 50 states and DC, North Dakota ranks #30 for salons, barbers and spas, with a Groundwork market score of 47 (lower middle). Of the 4 scored metro areas in or partly in North Dakota, the Grand Forks metro area scores highest (63). Of the 4 scored small-town markets in or partly in North Dakota, the Wahpeton area scores highest (72).
Every market in North Dakota for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in North Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Forks, ND-MN | 63 | 160 | 36.7 | $261K | +0.8% | #64 of 387 |
| 2Bismarck, ND | 51 | 263 | 47.0 | $224K | +4.5% | #184 of 387 |
| 3Fargo, ND-MN | 49 | 523 | 47.4 | $212K | +7.7% | #209 of 387 |
| 4Minot, ND | 47 | 135 | 42.5 | $238K | −2.4% | #225 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wahpeton, ND-MN | 72 | 28 | 29.5 | $332K | 0.0% | #36 of 538 |
| 2Williston, ND | 52 | 66 | 43.6 | $248K | +1.4% | #244 of 538 |
| 3Dickinson, ND | 47 | 68 | 43.8 | $232K | +0.7% | #312 of 538 |
| 4Jamestown, ND | 28 | 47 | 49.8 | $182K | −0.6% | #497 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 77 | 17 | 28.3 | $409K | +2.8% | #120 of 2,385 |
| 2Richland County, ND | 69 | 23 | 33.6 | $296K | +1.2% | #323 of 2,385 |
| 3Barnes County, ND | 57 | 14 | 28.5 | $324K | −2.7% | #773 of 2,385 |
| 4Walsh County, ND | 52 | 9 | 20.5 | $465K | −3.3% | #1,027 of 2,385 |
| 5Morton County, ND | 51 | 56 | 40.2 | $252K | +3.8% | #1,109 of 2,385 |
| 6Ramsey County, ND | 49 | 17 | 31.4 | $290K | −0.4% | #1,204 of 2,385 |
| 7Williams County, ND | 47 | 66 | 43.6 | $248K | +1.4% | #1,334 of 2,385 |
| 8Grand Forks County, ND | 45 | 130 | 41.5 | $229K | +1.9% | #1,463 of 2,385 |
| 9Burleigh County, ND | 45 | 206 | 49.9 | $214K | +4.7% | #1,477 of 2,385 |
| 10Cass County, ND | 42 | 455 | 54.2 | $186K | +9.1% | #1,646 of 2,385 |
| 11Ward County, ND | 38 | 125 | 43.8 | $232K | −2.4% | #1,808 of 2,385 |
| 12Stark County, ND | 36 | 65 | 48.0 | $208K | +0.5% | #1,906 of 2,385 |
| 13Rolette County, ND | 30 | 15 | 39.8 | $222K | −4.1% | #2,125 of 2,385 |
| 14Stutsman County, ND | 27 | 47 | 49.8 | $182K | −0.6% | #2,197 of 2,385 |
| McLean County, ND | Not scored | 5 | 11.4 | $894K | −0.2% | |
| Mountrail County, ND | Not scored | 9 | 23.1 | $440K | −4.2% | |
| Mercer County, ND | Not scored | 11 | 30.6 | $330K | +1.1% | |
| Traill County, ND | Not scored | 7 | 21.0 | $495K | −0.8% | |
| Pembina County, ND | Not scored | 7 | 23.5 | $405K | −3.8% | |
| Bottineau County, ND | Not scored | 3 | 11.2 | $917K | −1.6% | |
| Benson County, ND | Not scored | 2 | 9.9 | $886K | −3.0% | |
| Ransom County, ND | Not scored | 8 | 34.2 | $282K | −1.5% | |
| McHenry County, ND | Not scored | 7 | 31.2 | $317K | −3.9% | |
| Dickey County, ND | Not scored | 4 | 20.4 | $474K | −1.5% | |
| LaMoure County, ND | Not scored | 6 | 34.4 | $282K | +1.0% |
Show all 53 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dunn County, ND | Not scored | 2 | 12.7 | $897K | −0.9% | |
| Pierce County, ND | Not scored | 7 | 37.8 | $241K | −3.6% | |
| Wells County, ND | Not scored | 10 | 56.0 | $166K | −5.9% | |
| Sargent County, ND | Not scored | 4 | 22.8 | $436K | −3.4% | |
| Sioux County, ND | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Cavalier County, ND | Not scored | 10 | 64.1 | $156K | −5.4% | |
| Foster County, ND | Not scored | 7 | 45.7 | $228K | −5.1% | |
| Emmons County, ND | Not scored | 5 | 32.7 | $279K | −2.4% | |
| Nelson County, ND | Not scored | 3 | 22.4 | $422K | −1.0% | |
| Bowman County, ND | Not scored | 5 | 38.7 | $248K | −7.1% | |
| McIntosh County, ND | Not scored | 4 | 33.4 | $259K | −2.5% | |
| Hettinger County, ND | Not scored | 3 | 26.5 | $349K | +0.4% | |
| Kidder County, ND | Not scored | 3 | 25.6 | $347K | +0.5% | |
| Eddy County, ND | Not scored | 1 | 8.5 | $1M | +0.1% | |
| Renville County, ND | Not scored | 3 | 31.0 | $316K | +2.9% | |
| Grant County, ND | Not scored | 2 | 18.9 | $469K | −3.5% | |
| Griggs County, ND | Not scored | 2 | 20.2 | $466K | −2.5% | |
| Divide County, ND | Not scored | 2 | 19.7 | $546K | −4.2% | |
| Burke County, ND | Not scored | 2 | 22.1 | $517K | −2.7% | |
| Adams County, ND | Not scored | 1 | 9.7 | $907K | +3.7% | |
| Towner County, ND | Not scored | 3 | 30.3 | $303K | −5.0% | |
| Oliver County, ND | Not scored | 1 | 13.8 | $783K | +1.7% | |
| Logan County, ND | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Steele County, ND | Not scored | 2 | 24.8 | $402K | −0.1% | |
| Golden Valley County, ND | Not scored | 6 | 85.8 | $120K | +4.8% | |
| Sheridan County, ND | Not scored | 1 | 14.8 | $617K | +2.7% | |
| Billings County, ND | Not scored | 1 | 24.6 | $446K | +15.2% | |
| Slope County, ND | Not scored | 0 | 0.0 | n/a | −9.9% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in North Dakota?
Map listings as of September 2026 show 1,404 salons, barbers and spas in North Dakota. 202 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 413 businesses with payroll classed as personal care services in 2023, up 15.4% from 2019. Official counts also show 2,149 one-person businesses without payroll.
How much do households in North Dakota spend on personal care products and services?
About $331.8M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 1,404 salons, barbers and spas on map listings, it comes to $236K per business. It is estimated from the incomes of the 331,063 households in North Dakota and national spending patterns by income.
How does North Dakota compare with the U.S. for salons, barbers and spas?
North Dakota has 42.4 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $236K, 11% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, North Dakota would have about 1,560, against 1,404 on map listings. There is one business with payroll in the industry for every 802 households, against one for every 804 across the U.S. The official count rose 15.4% from 2019 to 2023, against +14.1% for the U.S.
Which market in North Dakota has the highest market score for salons, barbers and spas?
Among 4 scored metro areas in or partly in North Dakota, the Grand Forks metro area scores highest, at 63 (upper middle). Among 4 scored small-town markets in or partly in North Dakota, the Wahpeton area scores highest, at 72 (upper middle). Among 14 scored counties in North Dakota, McKenzie County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Dakota scores 47 for salons, barbers and spas (lower middle), #30 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in North Dakota. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in North Dakota
Related business types in North Dakota
- Hair salons789 listings
- Barbershops113 listings
- Nail salons145 listings
- Spas and skin care330 listings
Screening a site or an acquisition in North Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.