Market rankings · Oregon
Salons, barbers and spas in Oregon
Every metro area, small-town market and county in Oregon, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 6,990
- 974 chain locations (14%)
- Official establishments
- 1,832
- +8.3% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 40.7
- 14% below the U.S.
- Spending per listing
- $255K
- 20% above the U.S.
- Rank among states
- #11 of 51
- Market score 60 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oregon has 6,990 salons, barbers and spas on map listings as of September 2026. Of those, 974 are chain locations, or 14%, against 15% across the U.S. That is 40.7 per 10,000 households, 14% below the U.S. rate of 47.2.
Household spending on personal care products and services in Oregon comes to about $1.8B a year: $1,036 per household, 3% above the U.S. average. That is about $255K of household spending for each business on map listings, 20% above the U.S. figure of $213K.
Official counts show 1,832 businesses with payroll classed as personal care services in Oregon in 2023, up 8.3% from 2019. That is one for every 938 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 134 SBA-backed loans worth $26.7M have gone to businesses classed as personal care services in Oregon.
Among the 50 states and DC, Oregon ranks #11 for salons, barbers and spas, with a Groundwork market score of 60 (upper middle). Of the 8 scored metro areas in or partly in Oregon, the Corvallis metro area scores highest (77). Of the 12 scored small-town markets in or partly in Oregon, the Roseburg area scores highest (72).
Every market in Oregon for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corvallis, OR | 77 | 110 | 28.5 | $353K | +4.4% | #8 of 387 |
| 2Albany, OR | 74 | 173 | 34.1 | $275K | +3.0% | #11 of 387 |
| 3Salem, OR | 60 | 675 | 42.2 | $236K | +2.7% | #88 of 387 |
| 4Portland-Vancouver-Hillsboro, OR-WA | 57 | 4,360 | 43.2 | $260K | +1.0% | #117 of 387 |
| 5Bend, OR | 57 | 515 | 49.3 | $219K | +7.0% | #122 of 387 |
| 6Eugene-Springfield, OR | 56 | 616 | 38.4 | $245K | −0.7% | #130 of 387 |
| 7Medford, OR | 51 | 398 | 43.2 | $221K | −0.9% | #185 of 387 |
| 8Grants Pass, OR | 49 | 159 | 43.3 | $207K | −0.4% | #210 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roseburg, OR | 72 | 134 | 28.2 | $313K | +0.6% | #40 of 538 |
| 2Hermiston-Pendleton, OR | 70 | 95 | 28.8 | $320K | +1.8% | #49 of 538 |
| 3Ontario, OR-ID | 69 | 73 | 36.5 | $239K | +5.0% | #59 of 538 |
| 4Coos Bay-North Bend, OR | 68 | 87 | 30.3 | $293K | −1.5% | #65 of 538 |
| 5Baker City, OR | 67 | 14 | 19.0 | $451K | −0.4% | #68 of 538 |
| 6Brookings, OR | 60 | 31 | 27.8 | $326K | −3.8% | #144 of 538 |
| 7Newport, OR | 60 | 80 | 34.6 | $259K | +0.3% | #151 of 538 |
| 8Klamath Falls, OR | 57 | 105 | 36.2 | $236K | +0.9% | #188 of 538 |
| 9La Grande, OR | 49 | 41 | 37.6 | $242K | −1.0% | #284 of 538 |
| 10The Dalles, OR | 45 | 35 | 33.1 | $272K | −1.1% | #329 of 538 |
| 11Astoria, OR | 37 | 91 | 50.6 | $189K | −0.6% | #421 of 538 |
| 12Hood River, OR | 35 | 56 | 62.6 | $176K | −0.7% | #447 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, OR | 82 | 43 | 20.5 | $494K | +2.6% | #51 of 2,385 |
| 2Morrow County, OR | 79 | 7 | 16.2 | $573K | +3.1% | #78 of 2,385 |
| 3Crook County, OR | 78 | 38 | 35.2 | $288K | +10.6% | #112 of 2,385 |
| 4Jefferson County, OR | 76 | 25 | 28.4 | $339K | +4.7% | #151 of 2,385 |
| 5Polk County, OR | 71 | 88 | 26.7 | $388K | +2.3% | #254 of 2,385 |
| 6Benton County, OR | 69 | 110 | 28.5 | $353K | +4.4% | #315 of 2,385 |
| 7Douglas County, OR | 66 | 134 | 28.2 | $313K | +0.6% | #427 of 2,385 |
| 8Yamhill County, OR | 64 | 137 | 34.9 | $299K | +2.2% | #501 of 2,385 |
| 9Linn County, OR | 64 | 173 | 34.1 | $275K | +3.0% | #510 of 2,385 |
| 10Baker County, OR | 62 | 14 | 19.0 | $451K | −0.4% | #547 of 2,385 |
| 11Malheur County, OR | 62 | 29 | 28.2 | $295K | +1.9% | #571 of 2,385 |
| 12Coos County, OR | 62 | 87 | 30.3 | $293K | −1.5% | #572 of 2,385 |
| 13Umatilla County, OR | 60 | 88 | 30.7 | $300K | +1.5% | #644 of 2,385 |
| 14Washington County, OR | 57 | 952 | 40.4 | $293K | +1.8% | #780 of 2,385 |
| 15Lincoln County, OR | 55 | 80 | 34.6 | $259K | +0.3% | #900 of 2,385 |
| 16Curry County, OR | 52 | 31 | 27.8 | $326K | −3.8% | #1,032 of 2,385 |
| 17Klamath County, OR | 52 | 105 | 36.2 | $236K | +0.9% | #1,065 of 2,385 |
| 18Clackamas County, OR | 50 | 707 | 43.2 | $269K | +0.9% | #1,166 of 2,385 |
| 19Tillamook County, OR | 49 | 42 | 35.2 | $261K | −0.3% | #1,212 of 2,385 |
| 20Lane County, OR | 47 | 616 | 38.4 | $245K | −0.7% | #1,337 of 2,385 |
| 21Marion County, OR | 47 | 587 | 46.3 | $214K | +2.7% | #1,355 of 2,385 |
| 22Deschutes County, OR | 47 | 452 | 53.2 | $207K | +6.8% | #1,363 of 2,385 |
| 23Union County, OR | 46 | 41 | 37.6 | $242K | −1.0% | #1,403 of 2,385 |
| 24Jackson County, OR | 45 | 398 | 43.2 | $221K | −0.9% | #1,472 of 2,385 |
| 25Josephine County, OR | 45 | 159 | 43.3 | $207K | −0.4% | #1,483 of 2,385 |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Wasco County, OR | 43 | 35 | 33.1 | $272K | −1.1% | #1,559 of 2,385 |
| 27Multnomah County, OR | 37 | 1,626 | 46.5 | $233K | −2.6% | #1,847 of 2,385 |
| 28Clatsop County, OR | 37 | 91 | 50.6 | $189K | −0.6% | #1,865 of 2,385 |
| 29Hood River County, OR | 36 | 56 | 62.6 | $176K | −0.7% | #1,918 of 2,385 |
| Lake County, OR | Not scored | 5 | 14.4 | $576K | +0.2% | |
| Wallowa County, OR | Not scored | 12 | 35.4 | $254K | +2.6% | |
| Harney County, OR | Not scored | 9 | 28.8 | $298K | −1.7% | |
| Grant County, OR | Not scored | 8 | 23.2 | $370K | −2.3% | |
| Gilliam County, OR | Not scored | 2 | 22.9 | $387K | −2.1% | |
| Sherman County, OR | Not scored | 1 | 12.4 | $681K | +9.1% | |
| Wheeler County, OR | Not scored | 2 | 28.4 | $299K | +0.8% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Oregon?
Map listings as of September 2026 show 6,990 salons, barbers and spas in Oregon. 974 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,832 businesses with payroll classed as personal care services in 2023, up 8.3% from 2019. Official counts list 12,842 one-person businesses without payroll.
How much do households in Oregon spend on personal care products and services?
About $1.8B a year, or $1,036 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 6,990 salons, barbers and spas on map listings, it comes to $255K per business. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for salons, barbers and spas?
Oregon has 40.7 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $255K, 20% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Oregon would have about 8,372, against 6,990 on map listings. There is one business with payroll in the industry for every 938 households, against one for every 804 across the U.S. The official count rose 8.3% from 2019 to 2023, against +14.1% for the U.S.
Which market in Oregon has the highest market score for salons, barbers and spas?
Among 8 scored metro areas in or partly in Oregon, the Corvallis metro area scores highest, at 77 (high). Among 12 scored small-town markets in or partly in Oregon, the Roseburg area scores highest, at 72 (upper middle). Among 29 scored counties in Oregon, Columbia County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 60 for salons, barbers and spas (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Oregon
Related business types in Oregon
- Hair salons3,555 listings
- Barbershops648 listings
- Nail salons745 listings
- Spas and skin care1,885 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.