Market rankings · Vermont
Salons, barbers and spas in Vermont
Every metro area, small-town market and county in Vermont, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 932
- 103 chain locations (11%)
- Official establishments
- 245
- −0.8% since 2019
- Household spending a year
- $277.2M
- On personal care products and services
- Listings per 10k households
- 34.1
- 28% below the U.S.
- Spending per listing
- $297K
- 40% above the U.S.
- Rank among states
- #5 of 51
- Market score 66 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Vermont by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 932 salons, barbers and spas on map listings in Vermont as of September 2026. Of those, 103 are chain locations, or 11%, against 15% across the U.S. Per 10,000 households, that is 34.1, 28% below the U.S. rate of 47.2.
At $1,014 per household (in line with the U.S. average), households in Vermont spend about $277.2M a year on personal care products and services. That is about $297K of household spending for each business on map listings, 40% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Vermont was 245 in 2023, down 0.8% from 2019. That is one for every 1,116 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 15 SBA-backed loans worth $493K have gone to businesses classed as personal care services in Vermont.
Among the 50 states and DC, Vermont ranks #5 for salons, barbers and spas, with a Groundwork market score of 66 (upper middle). The one scored metro area in or partly in Vermont, the Burlington-South Burlington metro area, scores 62. Of the 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest (72).
Every market in Vermont for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Vermont, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington-South Burlington, VT | 62 | 376 | 39.8 | $271K | +0.9% | #65 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 72 | 292 | 31.8 | $324K | +1.5% | #38 of 538 |
| 1Barre, VT | 70 | 94 | 36.4 | $280K | −0.2% | #53 of 538 |
| 2Brattleboro, VT | 57 | 63 | 31.8 | $302K | −1.4% | #176 of 538 |
| 3Bennington, VT | 44 | 57 | 38.0 | $256K | −1.8% | #343 of 538 |
| 4Rutland, VT | 41 | 103 | 40.7 | $228K | −1.4% | #376 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, VT | 84 | 14 | 11.0 | $911K | +2.4% | #39 of 2,385 |
| 2Addison County, VT | 70 | 43 | 28.7 | $362K | +1.8% | #284 of 2,385 |
| 3Caledonia County, VT | 70 | 34 | 26.0 | $360K | +0.8% | #285 of 2,385 |
| 4Washington County, VT | 65 | 94 | 36.4 | $280K | −0.2% | #474 of 2,385 |
| 5Franklin County, VT | 63 | 63 | 31.6 | $313K | +2.3% | #534 of 2,385 |
| 6Windsor County, VT | 62 | 70 | 27.7 | $367K | −0.7% | #553 of 2,385 |
| 7Orleans County, VT | 62 | 32 | 26.5 | $351K | +0.7% | #557 of 2,385 |
| 8Lamoille County, VT | 60 | 44 | 36.9 | $271K | +1.4% | #655 of 2,385 |
| 9Windham County, VT | 54 | 63 | 31.8 | $302K | −1.4% | #929 of 2,385 |
| 10Chittenden County, VT | 47 | 312 | 43.7 | $252K | +0.4% | #1,331 of 2,385 |
| 11Bennington County, VT | 41 | 57 | 38.0 | $256K | −1.8% | #1,661 of 2,385 |
| 12Rutland County, VT | 40 | 103 | 40.7 | $228K | −1.4% | #1,721 of 2,385 |
| Grand Isle County, VT | Not scored | 1 | 3.2 | $3.5M | +3.2% | |
| Essex County, VT | Not scored | 2 | 7.1 | $1.2M | +2.2% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Vermont?
As of September 2026, map listings count 932 salons, barbers and spas in Vermont. 103 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 245 businesses with payroll classed as personal care services in 2023, down 0.8% from 2019. Another 1,680 one-person businesses have no payroll, by official counts.
How much do households in Vermont spend on personal care products and services?
About $277.2M a year, or $1,014 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 932 salons, barbers and spas on map listings, it comes to $297K per business. It is estimated from the incomes of the 273,416 households in Vermont and national spending patterns by income.
How does Vermont compare with the U.S. for salons, barbers and spas?
Vermont has 34.1 salons, barbers and spas per 10,000 households, 28% below the U.S. rate of 47.2. Spending per business is $297K, 40% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Vermont would have about 1,303, against 932 on map listings. There is one business with payroll in the industry for every 1,116 households, against one for every 804 across the U.S. The official count fell 0.8% from 2019 to 2023, against +14.1% for the U.S.
Which market in Vermont has the highest market score for salons, barbers and spas?
The one scored metro area in or partly in Vermont is the Burlington-South Burlington metro area, at 62 (upper middle). Among 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest, at 72 (upper middle). Among 12 scored counties in Vermont, Orange County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vermont scores 66 for salons, barbers and spas (upper middle), #5 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vermont. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Vermont
Related business types in Vermont
- Hair salons539 listings
- Barbershops60 listings
- Nail salons79 listings
- Spas and skin care236 listings
Screening a site or an acquisition in Vermont?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.