Beauty and personal care · County · Virginia
Salons, barbers and spas in Norton city, VA
The salons, barbers and spas in Norton city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $1.1M
- On personal care products and services · $666 a household
- Spending per listing
- $59K
- 72% below the U.S.
- Listings per 10k households
- 112.1
- 2.4 times the U.S.
- Population, 2025
- 3,477
- −5.5% since 2020
See the salons, barbers and spas around any address in Norton city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Norton city comes to about $1.1M a year: $666 per household, 34% below the U.S. average. That is about $59K of household spending for each business on map listings, 72% below the U.S. figure of $213K.
Norton city has 18 salons, barbers and spas on map listings as of September 2026. Chain locations make up 22% of them, against 15% across the U.S. That is 112.1 per 10,000 households, 2.4 times the U.S. rate of 47.2.
In 2023, official counts showed 5 businesses with payroll in Norton city classed as personal care services. That is one for every 321 households, against one for every 804 across the U.S. Official counts list 9 one-person businesses without payroll.
Population estimates show Norton city declined 5.5% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Norton city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norton city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 112.1 | 43.5 | 47.2 |
| Spending per listing | $59K | $235K | $213K |
| Households per official establishment | 321 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | −5.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $666 | $1,023 | $1,005 |
| Median household income | $41,495 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 10
- Annual payroll, 2023
- $181K
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Norton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norton city
- Population, 2025 estimate
- 3,477−5.5% since 2020
- Households
- 1,605
- Median age
- 41.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.5
- Land area
- 8 sq. mi.
- People per square mile
- 478
- Median household income
- $41,495
- Average household income
- $57,082
- Median home value
- $110,000
- Jobs located here
- 3,466
- Daytime population
- 5,546Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Norton city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| Norton city, VA | Not scored | 18 | 112.1 | $59K | −5.5% |
Other business types in Norton city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Norton city, VA?
Map listings as of September 2026 show 18 salons, barbers and spas in Norton city. 4 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Official counts also show 9 one-person businesses without payroll.
How much do households in Norton city, VA spend on personal care products and services?
About $1.1M a year, or $666 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 18 salons, barbers and spas on map listings, it comes to $59K per business. It is estimated from the incomes of the 1,605 households in Norton city and national spending patterns by income.
How does Norton city, VA compare with the U.S. for salons, barbers and spas?
Norton city has 112.1 salons, barbers and spas per 10,000 households, 2.4 times the U.S. rate of 47.2. Spending per business is $59K, 72% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Norton city would have about 5, against 18 on map listings. There is one business with payroll in the industry for every 321 households, against one for every 804 across the U.S.
How fast is Norton city, VA growing?
Population estimates put Norton city at 3,477 people in 2025, down 5.5% since 2020, against +3.1% for the U.S. It has 1,605 households. The median household income in Norton city is $41,495 a year, 49% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norton city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Norton city
Screening a site or an acquisition in Norton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.