Beauty and personal care · County · Virginia
Salons, barbers and spas in Page County, VA
The salons, barbers and spas in Page County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,146 of 2,385 scored counties
#61 of 113 scored counties in Virginia
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $7.7M
- On personal care products and services · $778 a household
- Spending per listing
- $367K
- 73% above the U.S.
- Listings per 10k households
- 21.2
- 55% below the U.S.
- Population, 2025
- 23,762
- +0.3% since 2020
See the salons, barbers and spas around any address in Page County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Page County comes to about $7.7M a year: $778 per household, 23% below the U.S. average. That works out to $367K per business, 73% above the U.S. figure of $213K.
Page County has 21 salons, barbers and spas on map listings as of September 2026. Chain locations make up 14% of them, against 15% across the U.S. That comes to 21.2 for every 10,000 households, 55% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Page County was 9 in 2023. That is one for every 1,101 households, against one for every 804 across the U.S. Official counts list 51 one-person businesses without payroll.
Population estimates put the population change in Page County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). For salons, barbers and spas, Page County has a Groundwork market score of 50 (upper middle): #1,146 of 2,385 scored counties and #61 of 113 scored counties in Virginia.
How Page County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Page County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.2 | 43.5 | 47.2 |
| Spending per listing | $367K | $235K | $213K |
| Households per official establishment | 1,101 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | +0.3% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $778 | $1,023 | $1,005 |
| Median household income | $57,037 | $93,170 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 9
- Employees, 2023
- 14
- Annual payroll, 2023
- $240K
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Page County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Page County
- Population, 2025 estimate
- 23,762+0.3% since 2020
- Households
- 9,911
- Median age
- 45.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 310 sq. mi.
- People per square mile
- 77
- Median household income
- $57,037+10.1% vs. 2015–2019, before inflation
- Average household income
- $73,730
- Median home value
- $233,200
- Jobs located here
- 5,310
- Daytime population
- 17,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Page County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Page County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 61Page County, VA | 50 | 21 | 21.2 | $367K | +0.3% | #1,146 of 2,385 |
Other business types in Page County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons36
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Page County, VA?
Map listings as of September 2026 show 21 salons, barbers and spas in Page County. 3 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Official counts also show 51 one-person businesses without payroll.
How much do households in Page County, VA spend on personal care products and services?
About $7.7M a year, or $778 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 21 salons, barbers and spas on map listings, it comes to $367K per business. It is estimated from the incomes of the 9,911 households in Page County and national spending patterns by income.
How does Page County, VA compare with the U.S. for salons, barbers and spas?
Page County has 21.2 salons, barbers and spas per 10,000 households, 55% below the U.S. rate of 47.2. Spending per business is $367K, 73% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Page County would have about 36, against 21 on map listings. There is one business with payroll in the industry for every 1,101 households, against one for every 804 across the U.S.
How fast is Page County, VA growing?
Population estimates put Page County at 23,762 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 9,911 households. The median household income in Page County is $57,037 a year, 29% below the U.S. median of $80,734. That rose 10.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Page County scores 50 for salons, barbers and spas (upper middle), #1,146 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Page County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Page County
Screening a site or an acquisition in Page County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.