Beauty and personal care · County · Virginia
Salons, barbers and spas in Chesterfield County, VA
How Chesterfield County, VA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,188 of 2,385 scored counties
#64 of 113 scored counties in Virginia
- Listings
- 669
- 124 chain locations (19%)
- Official establishments
- 213
- +24.6% since 2019
- Household spending a year
- $147.7M
- On personal care products and services · $1,054 a household
- Spending per listing
- $221K
- 4% above the U.S.
- Listings per 10k households
- 47.7
- In line with the U.S.
- Population, 2025
- 397,148
- +8.7% since 2020
See the salons, barbers and spas around any address in Chesterfield County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chesterfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Chesterfield County spend about $147.7M a year on personal care products and services, or $1,054 per household, 5% above the U.S. average. Spread across 669 salons, barbers and spas, that is $221K per business, 4% above the U.S. figure of $213K.
Chesterfield County has 669 salons, barbers and spas on map listings as of September 2026. 124 of them (19%) are chain locations, against 15% across the U.S. That is 47.7 per 10,000 households, in line with the U.S. rate of 47.2.
In 2023, official counts showed 213 businesses with payroll in Chesterfield County classed as personal care services, up 24.6% from 2019. That is one for every 658 households, against one for every 804 across the U.S. Another 1,579 one-person businesses have no payroll, by official counts. Since fiscal 2022, 9 SBA-backed loans worth $1.6M have gone to businesses classed as personal care services in Chesterfield County.
Between 2020 and 2025, the population of Chesterfield County grew 8.7%, faster than the U.S. (+3.1%). Chesterfield County scores 50 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #1,188 of 2,385 scored counties and #64 of 113 scored counties in Virginia.
How Chesterfield County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chesterfield County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.7 | 43.5 | 47.2 |
| Spending per listing | $221K | $235K | $213K |
| Households per official establishment | 658 | 708 | 804 |
| Official establishment growth, 2019–2023 | +24.6% | +13.1% | +14.1% |
| Population growth, 2020–2025 | +8.7% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,054 | $1,023 | $1,005 |
| Median household income | $101,931 | $93,170 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 171 → 213+24.6% over the period
- Employees, 2023
- 1,026
- Annual payroll, 2023
- $37.7M
- One-person businesses, 2023
- 1,579Businesses with no payroll
- Map listings, September 2026
- 669124 chain locations
- Listings at the U.S. rate for this spending
- 694The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $1.6M
SBA-backed loans to businesses classed as personal care services in Chesterfield County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Chesterfield County
- Population, 2025 estimate
- 397,148+8.7% since 2020
- Households
- 140,155
- Median age
- 40.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 424 sq. mi.
- People per square mile
- 892
- Median household income
- $101,931+23.4% vs. 2015–2019, before inflation
- Average household income
- $128,631
- Median home value
- $366,000
- Jobs located here
- 149,426
- Daytime population
- 346,516Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chesterfield County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Chesterfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Chesterfield County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 64Chesterfield County, VA | 50 | 669 | 47.7 | $221K | +8.7% | #1,188 of 2,385 |
Other business types in Chesterfield County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons52
- Barbershops83
- Nail salons49
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Chesterfield County, VA?
Map listings as of September 2026 show 669 salons, barbers and spas in Chesterfield County. 124 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 213 businesses with payroll classed as personal care services in 2023, up 24.6% from 2019. Official counts list 1,579 one-person businesses without payroll.
How much do households in Chesterfield County, VA spend on personal care products and services?
About $147.7M a year, or $1,054 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 669 salons, barbers and spas on map listings, it comes to $221K per business. It is estimated from the incomes of the 140,155 households in Chesterfield County and national spending patterns by income.
How does Chesterfield County, VA compare with the U.S. for salons, barbers and spas?
Chesterfield County has 47.7 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $221K, 4% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Chesterfield County would have about 694, against 669 on map listings. There is one business with payroll in the industry for every 658 households, against one for every 804 across the U.S. The official count rose 24.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is Chesterfield County, VA growing?
Population estimates put Chesterfield County at 397,148 people in 2025, up 8.7% since 2020, faster than the U.S. (+3.1%). It has 140,155 households. The median household income in Chesterfield County is $101,931 a year, 26% above the U.S. median of $80,734. That rose 23.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chesterfield County scores 50 for salons, barbers and spas (upper middle), #1,188 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chesterfield County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Chesterfield County
Screening a site or an acquisition in Chesterfield County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chesterfield County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.