Beauty and personal care · Metro area · Tennessee
Salons, barbers and spas in the Kingsport-Bristol, TN-VA metro area
How the Kingsport-Bristol, TN-VA metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #197 of 387 scored metro areas
#5 of 10 scored metro areas based in Tennessee
- Listings
- 484
- 97 chain locations (20%)
- Official establishments
- 72
- +12.9% since 2019
- Household spending a year
- $104M
- On personal care products and services · $794 a household
- Spending per listing
- $215K
- In line with the U.S.
- Listings per 10k households
- 37.0
- 22% below the U.S.
- Population, 2025
- 314,834
- +2.3% since 2020
See the salons, barbers and spas around any address in the Kingsport-Bristol metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kingsport-Bristol metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 484 salons, barbers and spas in the Kingsport-Bristol metro area. Chain locations make up 20% of them, against 15% across the U.S. That is 37.0 per 10,000 households, 22% below the U.S. rate of 47.2.
At $794 per household (21% below the U.S. average), households in the Kingsport-Bristol metro area spend about $104M a year on personal care products and services. Spread across 484 salons, barbers and spas, that is $215K per business, in line with the U.S. figure of $213K.
In 2023, official counts showed 72 businesses with payroll in the Kingsport-Bristol metro area classed as personal care services, up 12.9% from 2019. That is one for every 1,819 households, against one for every 804 across the U.S. Another 1,106 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $121K have gone to businesses classed as personal care services in the Kingsport-Bristol metro area.
Between 2020 and 2025, the population of the Kingsport-Bristol metro area grew 2.3%, slower than the U.S. (+3.1%). For salons, barbers and spas, the Kingsport-Bristol metro area has a Groundwork market score of 50 (upper middle): #197 of 387 scored metro areas and #5 of 10 scored metro areas based in Tennessee.
How the Kingsport-Bristol metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kingsport-Bristol metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.0 | 45.5 | 47.2 |
| Spending per listing | $215K | $192K | $213K |
| Households per official establishment | 1,819 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | +12.9% | +21.1% | +14.1% |
| Population growth, 2020–2025 | +2.3% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $794 | $874 | $1,005 |
| Median household income | $57,792 | $69,595 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 72+12.9% over the period
- Employees, 2023
- 244
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 1,106Businesses with no payroll
- Map listings, September 2026
- 48497 chain locations
- Listings at the U.S. rate for this spending
- 489The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $121K
SBA-backed loans to businesses classed as personal care services in the Kingsport-Bristol metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kingsport-Bristol metro area
- Population, 2025 estimate
- 314,834+2.3% since 2020
- Households
- 130,939
- Median age
- 45.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 2,011 sq. mi.
- People per square mile
- 155
- Median household income
- $57,792+28.8% vs. 2015–2019, before inflation
- Average household income
- $80,119
- Median home value
- $198,400
- Jobs located here
- 120,004
- Daytime population
- 304,648Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kingsport-Bristol metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Kingsport-Bristol metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with the Kingsport-Bristol metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morristown, TN | 60 | 176 | 36.7 | $219K | +7.9% | #90 of 387 |
| 2Cleveland, TN | 59 | 192 | 38.4 | $215K | +6.1% | #98 of 387 |
| 3Knoxville, TN | 55 | 1,574 | 41.6 | $213K | +6.9% | #144 of 387 |
| 4Nashville-Davidson–Murfreesboro–Franklin, TN | 53 | 4,065 | 49.0 | $198K | +8.7% | #163 of 387 |
| 5Kingsport-Bristol, TN-VA | 50 | 484 | 37.0 | $215K | +2.3% | #197 of 387 |
| 6Chattanooga, TN-GA | 50 | 1,129 | 48.8 | $182K | +5.3% | #200 of 387 |
| 7Clarksville, TN-KY | 46 | 647 | 51.8 | $163K | +8.5% | #243 of 387 |
| 8Johnson City, TN | 42 | 386 | 43.4 | $183K | +4.3% | #280 of 387 |
| 9Jackson, TN | 38 | 342 | 47.2 | $169K | +2.2% | #316 of 387 |
| 10Memphis, TN-MS-AR | 33 | 2,549 | 48.7 | $177K | −0.3% | #349 of 387 |
Other business types in the Kingsport-Bristol metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons46
- Barbershops50
- Nail salons51
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Kingsport-Bristol, TN-VA metro area?
There are 484 salons, barbers and spas on map listings in the Kingsport-Bristol metro area as of September 2026. 97 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 72 businesses with payroll classed as personal care services in 2023, up 12.9% from 2019. Official counts list 1,106 one-person businesses without payroll.
How much do households in the Kingsport-Bristol, TN-VA metro area spend on personal care products and services?
About $104M a year, or $794 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 484 salons, barbers and spas on map listings, it comes to $215K per business. It is estimated from the incomes of the 130,939 households in the Kingsport-Bristol metro area and national spending patterns by income.
How does the Kingsport-Bristol, TN-VA metro area compare with the U.S. for salons, barbers and spas?
The Kingsport-Bristol metro area has 37.0 salons, barbers and spas per 10,000 households, 22% below the U.S. rate of 47.2. Spending per business is $215K, in line with the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Kingsport-Bristol metro area would have about 489, against 484 on map listings. There is one business with payroll in the industry for every 1,819 households, against one for every 804 across the U.S. The official count rose 12.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Kingsport-Bristol, TN-VA metro area growing?
Population estimates put the Kingsport-Bristol metro area at 314,834 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 130,939 households. Median household income in the Kingsport-Bristol metro area is $57,792, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kingsport-Bristol metro area scores 50 for salons, barbers and spas (upper middle), #197 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kingsport-Bristol metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Kingsport-Bristol metro area
Screening a site or an acquisition in the Kingsport-Bristol metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kingsport-Bristol metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.