Beauty and personal care · County · Virginia
Salons, barbers and spas in Dinwiddie County, VA
Competitor counts, household spending and official business counts for salons, barbers and spas in Dinwiddie County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #159 of 2,385 scored counties
#15 of 113 scored counties in Virginia
- Listings
- 16
- 3 chain locations (19%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $9.6M
- On personal care products and services · $899 a household
- Spending per listing
- $599K
- 2.8 times the U.S.
- Listings per 10k households
- 15.0
- 68% below the U.S.
- Population, 2025
- 28,896
- +3.6% since 2020
See the salons, barbers and spas around any address in Dinwiddie County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dinwiddie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dinwiddie County scores 75 (high) on the Groundwork market score for salons, barbers and spas, ranking #159 of 2,385 scored counties and #15 of 113 scored counties in Virginia. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 16 salons, barbers and spas in Dinwiddie County. Chain locations make up 19% of them, against 15% across the U.S. That comes to 15.0 for every 10,000 households, 68% below the U.S. rate of 47.2.
Households in Dinwiddie County spend about $9.6M a year on personal care products and services, or $899 per household, 11% below the U.S. average. Spread across 16 salons, barbers and spas, that is $599K per business, 2.8 times the U.S. figure of $213K.
Official counts show 6 businesses with payroll classed as personal care services in Dinwiddie County in 2023. That is one for every 1,777 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Dinwiddie County grew 3.6%, faster than the U.S. (+3.1%).
How Dinwiddie County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dinwiddie County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.0 | 43.5 | 47.2 |
| Spending per listing | $599K | $235K | $213K |
| Households per official establishment | 1,777 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | +3.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $899 | $1,023 | $1,005 |
| Median household income | $83,704 | $93,170 | $80,734 |
| Groundwork market score | 75 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 18
- Annual payroll, 2023
- $762K
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 163 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Dinwiddie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dinwiddie County
- Population, 2025 estimate
- 28,896+3.6% since 2020
- Households
- 10,661
- Median age
- 43.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.5
- Land area
- 504 sq. mi.
- People per square mile
- 56
- Median household income
- $83,704+38.7% vs. 2015–2019, before inflation
- Average household income
- $98,403
- Median home value
- $257,800
- Jobs located here
- 10,184
- Daytime population
- 24,737Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dinwiddie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Dinwiddie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Dinwiddie County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 15Dinwiddie County, VA | 75 | 16 | 15.0 | $599K | +3.6% | #159 of 2,385 |
Other business types in Dinwiddie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas75
- Hair salons80
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Dinwiddie County, VA?
Dinwiddie County has 16 salons, barbers and spas on map listings as of September 2026. 3 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Another 93 one-person businesses have no payroll, by official counts.
How much do households in Dinwiddie County, VA spend on personal care products and services?
About $9.6M a year, or $899 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 16 salons, barbers and spas on map listings, it comes to $599K per business. It is estimated from the incomes of the 10,661 households in Dinwiddie County and national spending patterns by income.
How does Dinwiddie County, VA compare with the U.S. for salons, barbers and spas?
Dinwiddie County has 15.0 salons, barbers and spas per 10,000 households, 68% below the U.S. rate of 47.2. Spending per business is $599K, 2.8 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Dinwiddie County would have about 45, against 16 on map listings. There is one business with payroll in the industry for every 1,777 households, against one for every 804 across the U.S.
How fast is Dinwiddie County, VA growing?
Population estimates put Dinwiddie County at 28,896 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 10,661 households. Median household income in Dinwiddie County is $83,704, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dinwiddie County scores 75 for salons, barbers and spas (high), #159 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dinwiddie County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Dinwiddie County
Screening a site or an acquisition in Dinwiddie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dinwiddie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.