Beauty and personal care · County · Virginia
Salons, barbers and spas in Emporia city, VA
The salons, barbers and spas in Emporia city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $1.6M
- On personal care products and services · $758 a household
- Spending per listing
- $91K
- 57% below the U.S.
- Listings per 10k households
- 83.4
- 77% above the U.S.
- Population, 2025
- 5,447
- −4.4% since 2020
See the salons, barbers and spas around any address in Emporia city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Emporia city comes to about $1.6M a year: $758 per household, 25% below the U.S. average. That is about $91K of household spending for each business on map listings, 57% below the U.S. figure of $213K.
There are 18 salons, barbers and spas on map listings in Emporia city as of September 2026. 4 of them (22%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 83.4, 77% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Emporia city was 4 in 2023. That is one for every 539 households, against one for every 804 across the U.S. Official counts list 35 one-person businesses without payroll.
Between 2020 and 2025, the population of Emporia city declined 4.4%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Emporia city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emporia city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 83.4 | 43.5 | 47.2 |
| Spending per listing | $91K | $235K | $213K |
| Households per official establishment | 539 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | −4.4% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $758 | $1,023 | $1,005 |
| Median household income | $51,899 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $92K
- One-person businesses, 2023
- 35Businesses with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Emporia city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Emporia city
- Population, 2025 estimate
- 5,447−4.4% since 2020
- Households
- 2,157
- Median age
- 37.9
- Homes lived in by their owners
- 38%
- Vehicles per household
- 1.9
- Land area
- 7 sq. mi.
- People per square mile
- 837
- Median household income
- $51,899
- Average household income
- $71,067
- Median home value
- $148,500
- Jobs located here
- 4,395
- Daytime population
- 7,108Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emporia city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Emporia city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| Emporia city, VA | Not scored | 18 | 83.4 | $91K | −4.4% |
Other business types in Emporia city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Emporia city, VA?
As of September 2026, map listings count 18 salons, barbers and spas in Emporia city. 4 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Official counts also show 35 one-person businesses without payroll.
How much do households in Emporia city, VA spend on personal care products and services?
About $1.6M a year, or $758 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 18 salons, barbers and spas on map listings, it comes to $91K per business. It is estimated from the incomes of the 2,157 households in Emporia city and national spending patterns by income.
How does Emporia city, VA compare with the U.S. for salons, barbers and spas?
Emporia city has 83.4 salons, barbers and spas per 10,000 households, 77% above the U.S. rate of 47.2. Spending per business is $91K, 57% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Emporia city would have about 8, against 18 on map listings. There is one business with payroll in the industry for every 539 households, against one for every 804 across the U.S.
How fast is Emporia city, VA growing?
Population estimates put Emporia city at 5,447 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 2,157 households. The median household income in Emporia city is $51,899 a year, 36% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emporia city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Emporia city
Screening a site or an acquisition in Emporia city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.