Groundwork

Market rankings · Hawaii

Salons, barbers and spas in Hawaii

Markets across Hawaii ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings
2,072
248 chain locations (12%)
Official establishments
633
+9.5% since 2019
Household spending a year
$562.7M
On personal care products and services
Listings per 10k households
42.1
11% below the U.S.
Spending per listing
$272K
28% above the U.S.
Rank among states
#13 of 51
Market score 58 · Upper middle

A site report maps the salons, barbers and spas on map listings around any address in Hawaii by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2,072 salons, barbers and spas in Hawaii. Chain locations make up 12% of them, against 15% across the U.S. That is 42.1 per 10,000 households, 11% below the U.S. rate of 47.2.

Household spending on personal care products and services in Hawaii comes to about $562.7M a year: $1,143 per household, 14% above the U.S. average. That is about $272K of household spending for each business on map listings, 28% above the U.S. figure of $213K.

Official counts show 633 businesses with payroll classed as personal care services in Hawaii in 2023, up 9.5% from 2019. That is one for every 778 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $869K have gone to businesses classed as personal care services in Hawaii.

Among the 50 states and DC, Hawaii ranks #13 for salons, barbers and spas, with a Groundwork market score of 58 (upper middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (58). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (72).

Every market in Hawaii for salons, barbers and spas

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Hawaii, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Urban Honolulu, HI581,35440.0$294K−2.3%#102 of 387
2Kahului-Wailuku, HI3034261.2$185K−2.5%#364 of 387

Small-town markets

Small-town markets reaching Hawaii, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hilo-Kailua, HI7224432.9$307K+4.6%#41 of 538
2Kapaa, HI4413255.9$199K+0.3%#350 of 538

Counties

Counties in Hawaii, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hawaii County, HI6824432.9$307K+4.6%#346 of 2,385
2Honolulu County, HI501,35440.0$294K−2.3%#1,157 of 2,385
3Kauai County, HI4413255.9$199K+0.3%#1,536 of 2,385
4Maui County, HI2934261.2$185K−2.5%#2,154 of 2,385
Kalawao County, HINot scored00.0n/a+2.5%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Hawaii?

There are 2,072 salons, barbers and spas on map listings in Hawaii as of September 2026. 248 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 633 businesses with payroll classed as personal care services in 2023, up 9.5% from 2019. Another 5,240 one-person businesses have no payroll, by official counts.

How much do households in Hawaii spend on personal care products and services?

About $562.7M a year, or $1,143 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 2,072 salons, barbers and spas on map listings, it comes to $272K per business. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.

How does Hawaii compare with the U.S. for salons, barbers and spas?

Hawaii has 42.1 salons, barbers and spas per 10,000 households, 11% below the U.S. rate of 47.2. Spending per business is $272K, 28% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Hawaii would have about 2,645, against 2,072 on map listings. There is one business with payroll in the industry for every 778 households, against one for every 804 across the U.S. The official count rose 9.5% from 2019 to 2023, against +14.1% for the U.S.

Which market in Hawaii has the highest market score for salons, barbers and spas?

Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 58 (upper middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 72 (upper middle). Among 4 scored counties in Hawaii, Hawaii County scores highest, at 68 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 58 for salons, barbers and spas (upper middle), #13 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hawaii. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas in other states

All 51 states

Top markets for salons, barbers and spas across the U.S. · All business types in Hawaii

Screening a site or an acquisition in Hawaii?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.