Market rankings · Tennessee

Salons, barbers and spas in Tennessee

Every metro area, small-town market and county in Tennessee, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 12,856; 2,196 chain locations (17%)
Official establishments: 2,127; +21.1% since 2019
Household spending a year: $2.5B; On personal care products and services
Listings per 10k households: 45.5; 4% below the U.S.
Spending per listing: $192K; 10% below the U.S.
Rank among states: #26 of 51; Market score 49 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in Tennessee by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 12,856 salons, barbers and spas on map listings in Tennessee as of September 2026. Of those, 2,196 are chain locations, or 17%, against 15% across the U.S. That comes to 45.5 for every 10,000 households, 4% below the U.S. rate of 47.2.

At $874 per household (13% below the U.S. average), households in Tennessee spend about $2.5B a year on personal care products and services. Spread across 12,856 salons, barbers and spas, that is $192K per business, 10% below the U.S. figure of $213K.

In 2023, official counts showed 2,127 businesses with payroll in Tennessee classed as personal care services, up 21.1% from 2019. That is one for every 1,328 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 143 SBA-backed loans worth $59.5M have gone to businesses classed as personal care services in Tennessee.

Among the 50 states and DC, Tennessee ranks #26 for salons, barbers and spas, with a Groundwork market score of 49 (lower middle). Of the 10 scored metro areas in or partly in Tennessee, the Morristown metro area scores highest (60). Of the 17 scored small-town markets in or partly in Tennessee, the Lewisburg area scores highest (79).

Every market in Tennessee for salons, barbers and spas

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Tennessee, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Tennessee, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Morristown, TN	60	176	36.7	$219K	+7.9%	#90 of 387
2Cleveland, TN	59	192	38.4	$215K	+6.1%	#98 of 387
3Knoxville, TN	55	1,574	41.6	$213K	+6.9%	#144 of 387
4Nashville-Davidson–Murfreesboro–Franklin, TN	53	4,065	49.0	$198K	+8.7%	#163 of 387
5Kingsport-Bristol, TN-VA	50	484	37.0	$215K	+2.3%	#197 of 387
6Chattanooga, TN-GA	50	1,129	48.8	$182K	+5.3%	#200 of 387
7Clarksville, TN-KY	46	647	51.8	$163K	+8.5%	#243 of 387
8Johnson City, TN	42	386	43.4	$183K	+4.3%	#280 of 387
9Jackson, TN	38	342	47.2	$169K	+2.2%	#316 of 387
10Memphis, TN-MS-AR	33	2,549	48.7	$177K	−0.3%	#349 of 387

Small-town markets

Small-town markets reaching Tennessee, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Lewisburg, TN	79	42	30.8	$282K	+10.5%	#15 of 538
2Winchester, TN	73	52	29.8	$275K	+6.4%	#34 of 538
3Athens, TN	67	85	32.1	$251K	+8.2%	#75 of 538
4Martin, TN	63	33	24.7	$301K	+1.1%	#106 of 538
5Shelbyville, TN	62	67	34.4	$245K	+9.7%	#123 of 538
6Greeneville, TN	56	99	34.9	$220K	+5.0%	#206 of 538
7Fayetteville, TN	55	58	39.1	$212K	+4.3%	#215 of 538
8Crossville, TN	51	126	44.7	$175K	+8.0%	#264 of 538
9Newport, TN	50	46	29.7	$239K	+5.1%	#271 of 538
10Lawrenceburg, TN	49	67	39.4	$194K	+6.2%	#295 of 538
11Tullahoma-Manchester, TN	48	132	51.1	$155K	+7.3%	#304 of 538
12Paris, TN	44	53	39.4	$188K	+2.3%	#352 of 538
13McMinnville, TN	39	84	51.8	$147K	+6.5%	#403 of 538
14Cookeville, TN	37	284	48.4	$161K	+7.6%	#425 of 538
15Dyersburg, TN	36	59	39.9	$196K	−1.1%	#434 of 538
16Sevierville, TN	31	191	47.3	$173K	+2.5%	#477 of 538
17Union City, TN	19	48	38.3	$195K	−2.3%	#523 of 538

Counties

Counties in Tennessee, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Fayette County, TN	87	27	15.7	$601K	+7.7%	#20 of 2,385
2Cheatham County, TN	80	44	27.0	$347K	+4.1%	#72 of 2,385
3Roane County, TN	79	55	24.1	$358K	+7.0%	#89 of 2,385
4Trousdale County, TN	78	5	13.5	$619K	+8.4%	#98 of 2,385
5Loudon County, TN	78	66	27.4	$343K	+15.6%	#110 of 2,385
6Jefferson County, TN	77	53	24.3	$343K	+9.3%	#125 of 2,385
7Hickman County, TN	75	12	12.7	$650K	+5.0%	#156 of 2,385
8Union County, TN	75	12	15.1	$526K	+8.1%	#161 of 2,385
9Meigs County, TN	74	10	19.1	$417K	+10.8%	#181 of 2,385
10Marshall County, TN	74	42	30.8	$282K	+10.5%	#196 of 2,385
11Morgan County, TN	73	10	13.9	$579K	+5.3%	#199 of 2,385
12Grainger County, TN	71	15	15.5	$479K	+9.2%	#243 of 2,385
13Smith County, TN	71	18	22.7	$373K	+5.1%	#255 of 2,385
14Hawkins County, TN	71	53	22.5	$341K	+5.0%	#260 of 2,385
15Blount County, TN	70	162	29.2	$311K	+6.0%	#296 of 2,385
16Robertson County, TN	68	85	30.1	$305K	+9.9%	#347 of 2,385
17Tipton County, TN	67	66	29.1	$299K	+2.0%	#389 of 2,385
18Franklin County, TN	67	52	29.8	$275K	+6.4%	#394 of 2,385
19Maury County, TN	67	141	33.3	$268K	+16.0%	#398 of 2,385
20Polk County, TN	65	18	24.2	$334K	+5.9%	#459 of 2,385
21Sequatchie County, TN	65	15	24.2	$319K	+12.7%	#460 of 2,385
22Bledsoe County, TN	64	10	20.6	$363K	+6.5%	#491 of 2,385
23Lewis County, TN	62	13	24.1	$316K	+7.0%	#565 of 2,385
24Monroe County, TN	62	58	29.4	$258K	+7.2%	#577 of 2,385
25Crockett County, TN	59	12	21.8	$361K	+0.7%	#676 of 2,385

Show all 95 counties

Counties in Tennessee, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Weakley County, TN	57	33	24.7	$301K	+1.1%	#779 of 2,385
27Cannon County, TN	57	16	27.7	$284K	+5.0%	#786 of 2,385
28Gibson County, TN	57	66	32.4	$247K	+2.7%	#806 of 2,385
29McMinn County, TN	57	75	35.3	$229K	+7.6%	#812 of 2,385
30Wilson County, TN	57	275	46.5	$218K	+17.8%	#814 of 2,385
31Dickson County, TN	57	96	44.1	$203K	+7.7%	#816 of 2,385
32Benton County, TN	55	15	21.1	$347K	+2.1%	#875 of 2,385
33Giles County, TN	55	37	30.7	$272K	+3.6%	#891 of 2,385
34Bedford County, TN	55	67	34.4	$245K	+9.7%	#906 of 2,385
35Marion County, TN	55	42	35.4	$226K	+3.2%	#911 of 2,385
36Claiborne County, TN	54	42	30.6	$240K	+3.6%	#949 of 2,385
37Sumner County, TN	54	352	44.8	$218K	+9.2%	#955 of 2,385
38Rhea County, TN	53	37	27.5	$278K	+4.6%	#980 of 2,385
39Carter County, TN	53	66	27.0	$269K	+1.7%	#985 of 2,385
40Macon County, TN	52	30	31.8	$246K	+9.5%	#1,056 of 2,385
41Humphreys County, TN	51	22	30.4	$265K	+3.4%	#1,098 of 2,385
42Greene County, TN	51	99	34.9	$220K	+5.0%	#1,126 of 2,385
43Lincoln County, TN	51	58	39.1	$212K	+4.3%	#1,129 of 2,385
44Bradley County, TN	50	174	40.8	$203K	+6.1%	#1,190 of 2,385
45White County, TN	49	34	30.3	$247K	+7.9%	#1,221 of 2,385
46Anderson County, TN	49	123	37.6	$227K	+6.1%	#1,232 of 2,385
47Rutherford County, TN	49	648	50.1	$189K	+12.6%	#1,243 of 2,385
48Cumberland County, TN	49	126	44.7	$175K	+8.0%	#1,246 of 2,385
49Johnson County, TN	48	21	28.8	$260K	+4.1%	#1,267 of 2,385
50DeKalb County, TN	48	27	31.2	$242K	+8.4%	#1,275 of 2,385
51Overton County, TN	48	36	39.7	$191K	+5.3%	#1,298 of 2,385
52Wayne County, TN	47	15	25.1	$295K	+1.2%	#1,313 of 2,385
53Lawrence County, TN	47	67	39.4	$194K	+6.2%	#1,369 of 2,385
54Campbell County, TN	45	57	33.2	$222K	+2.5%	#1,471 of 2,385
55Coffee County, TN	45	128	55.4	$142K	+7.4%	#1,498 of 2,385
56Unicoi County, TN	43	21	26.9	$283K	−0.1%	#1,556 of 2,385
57Cocke County, TN	43	46	29.7	$239K	+5.1%	#1,566 of 2,385
58Williamson County, TN	43	635	68.9	$178K	+9.0%	#1,597 of 2,385
59Stewart County, TN	42	20	37.6	$214K	+5.3%	#1,632 of 2,385
60Sullivan County, TN	42	281	40.8	$199K	+3.5%	#1,641 of 2,385
61Henry County, TN	42	53	39.4	$188K	+2.3%	#1,644 of 2,385
62Montgomery County, TN	42	510	58.1	$151K	+13.0%	#1,656 of 2,385
63Hamilton County, TN	40	893	57.9	$159K	+6.2%	#1,755 of 2,385
64Warren County, TN	40	84	51.8	$147K	+6.5%	#1,757 of 2,385
65Davidson County, TN	39	1,708	52.6	$179K	+4.2%	#1,790 of 2,385
66Lauderdale County, TN	38	23	24.7	$295K	−2.0%	#1,801 of 2,385
67Knox County, TN	38	1,074	53.4	$170K	+6.5%	#1,831 of 2,385
68Hamblen County, TN	38	123	47.0	$165K	+6.7%	#1,834 of 2,385
69Hardeman County, TN	37	23	25.2	$280K	−0.6%	#1,842 of 2,385
70Carroll County, TN	37	38	32.9	$228K	+2.7%	#1,849 of 2,385
71Henderson County, TN	37	52	47.6	$160K	+2.5%	#1,881 of 2,385
72Grundy County, TN	35	17	32.9	$214K	+4.3%	#1,949 of 2,385
73Dyer County, TN	35	59	39.9	$196K	−1.1%	#1,958 of 2,385
74Fentress County, TN	34	28	35.8	$192K	+9.7%	#1,997 of 2,385
75McNairy County, TN	33	33	33.2	$227K	+1.4%	#2,025 of 2,385
76Putnam County, TN	33	212	63.1	$127K	+8.1%	#2,049 of 2,385
77Sevier County, TN	32	191	47.3	$173K	+2.5%	#2,072 of 2,385
78Washington County, TN	32	299	52.7	$157K	+6.0%	#2,082 of 2,385
79Decatur County, TN	31	16	35.0	$204K	+3.4%	#2,101 of 2,385
80Madison County, TN	28	233	58.0	$138K	+2.0%	#2,187 of 2,385
81Chester County, TN	27	31	48.2	$161K	+3.5%	#2,203 of 2,385
82Hardin County, TN	26	47	42.7	$172K	+3.8%	#2,211 of 2,385
83Scott County, TN	25	34	38.8	$175K	+3.6%	#2,228 of 2,385
84Shelby County, TN	22	2,006	55.3	$155K	−2.1%	#2,278 of 2,385
85Obion County, TN	16	48	38.3	$195K	−2.3%	#2,336 of 2,385
86Haywood County, TN	15	26	36.3	$202K	−4.4%	#2,342 of 2,385
Jackson County, TN	Not scored	2	4.2	$1.8M	+7.1%
Perry County, TN	Not scored	11	30.5	$250K	+8.9%
Houston County, TN	Not scored	14	41.8	$191K	+2.2%
Clay County, TN	Not scored	3	8.6	$779K	+3.1%
Hancock County, TN	Not scored	4	14.1	$456K	+6.7%
Moore County, TN	Not scored	4	14.6	$578K	+6.9%
Lake County, TN	Not scored	6	29.0	$214K	−10.6%
Van Buren County, TN	Not scored	2	7.8	$967K	+11.3%
Pickett County, TN	Not scored	8	36.9	$190K	+4.3%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Tennessee?

As of September 2026, map listings count 12,856 salons, barbers and spas in Tennessee. 2,196 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 2,127 businesses with payroll classed as personal care services in 2023, up 21.1% from 2019. Official counts also show 40,207 one-person businesses without payroll.

How much do households in Tennessee spend on personal care products and services?

About $2.5B a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 12,856 salons, barbers and spas on map listings, it comes to $192K per business. It is estimated from the incomes of the 2,824,277 households in Tennessee and national spending patterns by income.

How does Tennessee compare with the U.S. for salons, barbers and spas?

Tennessee has 45.5 salons, barbers and spas per 10,000 households, 4% below the U.S. rate of 47.2. Spending per business is $192K, 10% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Tennessee would have about 11,602, against 12,856 on map listings. There is one business with payroll in the industry for every 1,328 households, against one for every 804 across the U.S. The official count rose 21.1% from 2019 to 2023, against +14.1% for the U.S.

Which market in Tennessee has the highest market score for salons, barbers and spas?

Among 10 scored metro areas in or partly in Tennessee, the Morristown metro area scores highest, at 60 (upper middle). Among 17 scored small-town markets in or partly in Tennessee, the Lewisburg area scores highest, at 79 (high). Among 86 scored counties in Tennessee, Fayette County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tennessee scores 49 for salons, barbers and spas (lower middle), #26 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Tennessee. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons6,516 listings
Barbershops1,468 listings
Nail salons1,660 listings
Spas and skin care2,972 listings

Screening a site or an acquisition in Tennessee?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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