Groundwork

Market rankings · Maine

Salons, barbers and spas in Maine

Every metro area, small-town market and county in Maine, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings
2,388
380 chain locations (16%)
Official establishments
504
+11.5% since 2019
Household spending a year
$581.2M
On personal care products and services
Listings per 10k households
40.0
15% below the U.S.
Spending per listing
$243K
14% above the U.S.
Rank among states
#7 of 51
Market score 64 · Upper middle

A site report maps the salons, barbers and spas on map listings around any address in Maine by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Maine has 2,388 salons, barbers and spas on map listings as of September 2026. Chain locations make up 16% of them, against 15% across the U.S. Per 10,000 households, that is 40.0, 15% below the U.S. rate of 47.2.

Households in Maine spend about $581.2M a year on personal care products and services, or $973 per household, 3% below the U.S. average. Spread across 2,388 salons, barbers and spas, that is $243K per business, 14% above the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Maine was 504 in 2023, up 11.5% from 2019. That is one for every 1,185 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 44 SBA-backed loans worth $7M have gone to businesses classed as personal care services in Maine.

Among the 50 states and DC, Maine ranks #7 for salons, barbers and spas, with a Groundwork market score of 64 (upper middle). Of the 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest (70). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 67.

Every market in Maine for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Maine, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lewiston-Auburn, ME7016434.9$260K+4.8%#25 of 387
2Portland-South Portland, ME581,13747.4$227K+4.5%#112 of 387
3Bangor, ME5827041.4$222K+3.8%#114 of 387

Small-town markets

Small-town markets reaching Maine, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Augusta-Waterville, ME6721038.7$239K+3.5%#76 of 538

Counties

Counties in Maine, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oxford County, ME726727.8$315K+4.2%#236 of 2,385
2Somerset County, ME705925.4$330K+2.3%#293 of 2,385
3Piscataquis County, ME682023.9$359K+3.5%#336 of 2,385
4Franklin County, ME684031.6$273K+4.6%#354 of 2,385
5Waldo County, ME674827.5$337K+2.6%#381 of 2,385
6York County, ME6237140.6$257K+4.8%#579 of 2,385
7Kennebec County, ME6121038.7$239K+3.5%#625 of 2,385
8Aroostook County, ME598428.1$300K−0.7%#690 of 2,385
9Sagadahoc County, ME596438.9$261K+3.4%#712 of 2,385
10Androscoggin County, ME5916434.9$260K+4.8%#714 of 2,385
11Lincoln County, ME565835.0$278K+3.8%#839 of 2,385
12Hancock County, ME549938.7$245K+3.0%#946 of 2,385
13Washington County, ME524028.2$296K+0.8%#1,037 of 2,385
14Penobscot County, ME5127041.4$222K+3.8%#1,124 of 2,385
15Cumberland County, ME4670253.1$208K+4.5%#1,423 of 2,385
16Knox County, ME349249.8$197K+1.1%#1,994 of 2,385

Questions

How many salons, barbers and spas are in Maine?

Map listings as of September 2026 show 2,388 salons, barbers and spas in Maine. 380 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 504 businesses with payroll classed as personal care services in 2023, up 11.5% from 2019. Official counts list 4,387 one-person businesses without payroll.

How much do households in Maine spend on personal care products and services?

About $581.2M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 2,388 salons, barbers and spas on map listings, it comes to $243K per business. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.

How does Maine compare with the U.S. for salons, barbers and spas?

Maine has 40.0 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $243K, 14% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Maine would have about 2,732, against 2,388 on map listings. There is one business with payroll in the industry for every 1,185 households, against one for every 804 across the U.S. The official count rose 11.5% from 2019 to 2023, against +14.1% for the U.S.

Which market in Maine has the highest market score for salons, barbers and spas?

Among 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest, at 70 (upper middle). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 67 (upper middle). Among 16 scored counties in Maine, Oxford County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 64 for salons, barbers and spas (upper middle), #7 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Maine. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas in other states

All 51 states

Top markets for salons, barbers and spas across the U.S. · All business types in Maine

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.