Beauty and personal care · County · Virginia
Salons, barbers and spas in Portsmouth city, VA
The salons, barbers and spas in Portsmouth city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,816 of 2,385 scored counties
#79 of 113 scored counties in Virginia
- Listings
- 156
- 14 chain locations (9%)
- Official establishments
- 18
- −28.0% since 2019
- Household spending a year
- $32.1M
- On personal care products and services · $796 a household
- Spending per listing
- $205K
- 3% below the U.S.
- Listings per 10k households
- 38.7
- 18% below the U.S.
- Population, 2025
- 96,777
- −1.2% since 2020
See the salons, barbers and spas around any address in Portsmouth city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portsmouth city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Portsmouth city has a Groundwork market score of 38 (lower middle): #1,816 of 2,385 scored counties and #79 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Portsmouth city comes to about $32.1M a year: $796 per household, 21% below the U.S. average. That works out to $205K per business, 3% below the U.S. figure of $213K.
There are 156 salons, barbers and spas on map listings in Portsmouth city as of September 2026. 14 of them (9%) are chain locations, against 15% across the U.S. That is 38.7 per 10,000 households, 18% below the U.S. rate of 47.2.
In 2023, official counts showed 18 businesses with payroll in Portsmouth city classed as personal care services, down 28.0% from 2019. That is one for every 2,238 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $282K has gone to businesses classed as personal care services in Portsmouth city. Population estimates show Portsmouth city declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How Portsmouth city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portsmouth city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.7 | 43.5 | 47.2 |
| Spending per listing | $205K | $235K | $213K |
| Households per official establishment | 2,238 | 708 | 804 |
| Official establishment growth, 2019–2023 | −28.0% | +13.1% | +14.1% |
| Population growth, 2020–2025 | −1.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $796 | $1,023 | $1,005 |
| Median household income | $60,491 | $93,170 | $80,734 |
| Groundwork market score | 38 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 18−28.0% over the period
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 616Businesses with no payroll
- Map listings, September 2026
- 15614 chain locations
- Listings at the U.S. rate for this spending
- 151The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $282K
SBA-backed loans to businesses classed as personal care services in Portsmouth city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portsmouth city
- Population, 2025 estimate
- 96,777−1.2% since 2020
- Households
- 40,288
- Median age
- 37.3
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.6
- Land area
- 33 sq. mi.
- People per square mile
- 2,919
- Median household income
- $60,491+15.9% vs. 2015–2019, before inflation
- Average household income
- $77,856
- Median home value
- $246,900
- Jobs located here
- 32,664
- Daytime population
- 87,378Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portsmouth city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Portsmouth city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Portsmouth city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 79Portsmouth city, VA | 38 | 156 | 38.7 | $205K | −1.2% | #1,816 of 2,385 |
Other business types in Portsmouth city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons42
- Barbershops14
- Nail salons33
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Portsmouth city, VA?
As of September 2026, map listings count 156 salons, barbers and spas in Portsmouth city. 14 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023, down 28.0% from 2019. Official counts list 616 one-person businesses without payroll.
How much do households in Portsmouth city, VA spend on personal care products and services?
About $32.1M a year, or $796 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 156 salons, barbers and spas on map listings, it comes to $205K per business. It is estimated from the incomes of the 40,288 households in Portsmouth city and national spending patterns by income.
How does Portsmouth city, VA compare with the U.S. for salons, barbers and spas?
Portsmouth city has 38.7 salons, barbers and spas per 10,000 households, 18% below the U.S. rate of 47.2. Spending per business is $205K, 3% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Portsmouth city would have about 151, against 156 on map listings. There is one business with payroll in the industry for every 2,238 households, against one for every 804 across the U.S. The official count fell 28.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Portsmouth city, VA growing?
Population estimates put Portsmouth city at 96,777 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 40,288 households. The median household income in Portsmouth city is $60,491 a year, 25% below the U.S. median of $80,734. That rose 15.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portsmouth city scores 38 for salons, barbers and spas (lower middle), #1,816 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portsmouth city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Portsmouth city
Screening a site or an acquisition in Portsmouth city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portsmouth city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.