Beauty and personal care · County · Virginia
Salons, barbers and spas in Martinsville city, VA
The salons, barbers and spas in Martinsville city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #2,318 of 2,385 scored counties
#105 of 113 scored counties in Virginia
- Listings
- 72
- 11 chain locations (15%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $4.2M
- On personal care products and services · $727 a household
- Spending per listing
- $58K
- 73% below the U.S.
- Listings per 10k households
- 126.1
- 2.7 times the U.S.
- Population, 2025
- 13,849
- +2.8% since 2020
See the salons, barbers and spas around any address in Martinsville city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Martinsville city scores 19 (low) on the Groundwork market score for salons, barbers and spas, ranking #2,318 of 2,385 scored counties and #105 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $727 per household (28% below the U.S. average), households in Martinsville city spend about $4.2M a year on personal care products and services. That works out to $58K per business, 73% below the U.S. figure of $213K.
Martinsville city has 72 salons, barbers and spas on map listings as of September 2026. 11 of them (15%) are chain locations, against 15% across the U.S. That is 126.1 per 10,000 households, 2.7 times the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Martinsville city was 7 in 2023. That is one for every 816 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Martinsville city grew 2.8%, in step with the U.S. (+3.1%).
How Martinsville city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Martinsville city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 126.1 | 43.5 | 47.2 |
| Spending per listing | $58K | $235K | $213K |
| Households per official establishment | 816 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | +2.8% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $727 | $1,023 | $1,005 |
| Median household income | $46,727 | $93,170 | $80,734 |
| Groundwork market score | 19 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 7
- Employees, 2023
- 15
- Annual payroll, 2023
- $277K
- One-person businesses, 2023
- 70Businesses with no payroll
- Map listings, September 2026
- 7211 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Martinsville city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Martinsville city
- Population, 2025 estimate
- 13,849+2.8% since 2020
- Households
- 5,711
- Median age
- 37.1
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.5
- Land area
- 11 sq. mi.
- People per square mile
- 1,247
- Median household income
- $46,727+36.0% vs. 2015–2019, before inflation
- Average household income
- $67,985
- Median home value
- $98,400
- Jobs located here
- 8,670
- Daytime population
- 16,559Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Martinsville city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Martinsville city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 105Martinsville city, VA | 19 | 72 | 126.1 | $58K | +2.8% | #2,318 of 2,385 |
Other business types in Martinsville city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas19
- Hair salons20
- Barbershops16
- Nail salons16
- Spas and skin care17
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Martinsville city, VA?
Map listings as of September 2026 show 72 salons, barbers and spas in Martinsville city. 11 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts also show 70 one-person businesses without payroll.
How much do households in Martinsville city, VA spend on personal care products and services?
About $4.2M a year, or $727 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 72 salons, barbers and spas on map listings, it comes to $58K per business. It is estimated from the incomes of the 5,711 households in Martinsville city and national spending patterns by income.
How does Martinsville city, VA compare with the U.S. for salons, barbers and spas?
Martinsville city has 126.1 salons, barbers and spas per 10,000 households, 2.7 times the U.S. rate of 47.2. Spending per business is $58K, 73% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Martinsville city would have about 20, against 72 on map listings. There is one business with payroll in the industry for every 816 households, against one for every 804 across the U.S.
How fast is Martinsville city, VA growing?
Population estimates put Martinsville city at 13,849 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 5,711 households. The median household income in Martinsville city is $46,727 a year, 42% below the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Martinsville city scores 19 for salons, barbers and spas (low), #2,318 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Martinsville city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Martinsville city
Screening a site or an acquisition in Martinsville city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.