Groundwork

Beauty and personal care · County · Virginia

Salons, barbers and spas in Lunenburg County, VA

How Lunenburg County, VA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #822 of 2,385 scored counties
#46 of 113 scored counties in Virginia

Listings
9
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.6M
On personal care products and services · $752 a household
Spending per listing
$399K
87% above the U.S.
Listings per 10k households
18.9
60% below the U.S.
Population, 2025
12,058
+0.9% since 2020

See the salons, barbers and spas around any address in Lunenburg County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lunenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Lunenburg County spend about $3.6M a year on personal care products and services, or $752 per household, 25% below the U.S. average. That works out to $399K per business, 87% above the U.S. figure of $213K.

There are 9 salons, barbers and spas on map listings in Lunenburg County as of September 2026. None of them are chain locations, against 15% across the U.S. That comes to 18.9 for every 10,000 households, 60% below the U.S. rate of 47.2.

Official counts don’t publish a figure for personal care services in Lunenburg County, since they leave out counts under 3. Official counts also show 25 one-person businesses without payroll.

Population estimates put the population change in Lunenburg County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). For salons, barbers and spas, Lunenburg County has a Groundwork market score of 56 (upper middle): #822 of 2,385 scored counties and #46 of 113 scored counties in Virginia.

How Lunenburg County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Lunenburg County, VA compared with Virginia and the U.S.
MeasureLunenburg CountyVirginiaU.S.
Listings per 10k households18.943.547.2
Spending per listing$399K$235K$213K
Households per official establishmentn/a708804
Official establishment growth, 2019–2023n/a+13.1%+14.1%
Population growth, 2020–2025+0.9%+2.8%+3.1%
Spending per household on personal care products and services$752$1,023$1,005
Median household income$54,842$93,170$80,734
Groundwork market score5649

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
25Businesses with no payroll
Map listings, September 2026
90 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Lunenburg County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lunenburg County

Population, 2025 estimate
12,058+0.9% since 2020
Households
4,771
Median age
44.0
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
432 sq. mi.
People per square mile
28
Median household income
$54,842+23.8% vs. 2015–2019, before inflation
Average household income
$68,376
Median home value
$150,100
Jobs located here
2,252
Daytime population
9,245Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lunenburg County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Lunenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Lunenburg County marked.

Top counties in Virginia

Counties in Virginia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goochland County, VA97109.7$1.2M+17.4%#1 of 2,385
2Caroline County, VA902117.5$547K+11.3%#10 of 2,385
3Fluvanna County, VA891413.6$742K+6.2%#14 of 2,385
4Rockingham County, VA864614.1$653K+6.6%#26 of 2,385
5Louisa County, VA852717.4$552K+13.6%#31 of 2,385
6Clarke County, VA851423.8$458K+5.4%#35 of 2,385
7New Kent County, VA852425.9$430K+21.2%#37 of 2,385
8King George County, VA802322.7$486K+10.5%#63 of 2,385
9Northumberland County, VA7958.9$969K+6.1%#73 of 2,385
10Madison County, VA79916.4$573K+2.7%#79 of 2,385
46Lunenburg County, VA56918.9$399K+0.9%#822 of 2,385

Other business types in Lunenburg County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Lunenburg County, VA?

As of September 2026, map listings count 9 salons, barbers and spas in Lunenburg County. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Lunenburg County: counts under 3 are left out. Official counts list 25 one-person businesses without payroll.

How much do households in Lunenburg County, VA spend on personal care products and services?

About $3.6M a year, or $752 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 9 salons, barbers and spas on map listings, it comes to $399K per business. It is estimated from the incomes of the 4,771 households in Lunenburg County and national spending patterns by income.

How does Lunenburg County, VA compare with the U.S. for salons, barbers and spas?

Lunenburg County has 18.9 salons, barbers and spas per 10,000 households, 60% below the U.S. rate of 47.2. Spending per business is $399K, 87% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Lunenburg County would have about 17, against 9 on map listings.

How fast is Lunenburg County, VA growing?

Population estimates put Lunenburg County at 12,058 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 4,771 households. The median household income in Lunenburg County is $54,842 a year, 32% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lunenburg County scores 56 for salons, barbers and spas (upper middle), #822 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lunenburg County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Lunenburg County

Screening a site or an acquisition in Lunenburg County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lunenburg County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.