Groundwork

Beauty and personal care · County · Virginia

Salons, barbers and spas in Lee County, VA

Competitor counts, household spending and official business counts for salons, barbers and spas in Lee County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,503 of 2,385 scored counties
#73 of 113 scored counties in Virginia

Listings
16
2 chain locations (13%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.9M
On personal care products and services · $689 a household
Spending per listing
$367K
73% above the U.S.
Listings per 10k households
18.8
60% below the U.S.
Population, 2025
21,642
−2.1% since 2020

See the salons, barbers and spas around any address in Lee County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 16 salons, barbers and spas in Lee County. Chain locations make up 13% of them, against 15% across the U.S. That is 18.8 per 10,000 households, 60% below the U.S. rate of 47.2.

Household spending on personal care products and services in Lee County comes to about $5.9M a year: $689 per household, 31% below the U.S. average. Spread across 16 salons, barbers and spas, that is $367K per business, 73% above the U.S. figure of $213K.

There is no official count of businesses with payroll classed as personal care services in Lee County: counts under 3 aren’t published. Official counts also show 32 one-person businesses without payroll.

Population estimates show Lee County declined 2.1% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Lee County is 44 (lower middle), #1,503 of 2,385 scored counties and #73 of 113 scored counties in Virginia.

How Lee County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Lee County, VA compared with Virginia and the U.S.
MeasureLee CountyVirginiaU.S.
Listings per 10k households18.843.547.2
Spending per listing$367K$235K$213K
Households per official establishmentn/a708804
Official establishment growth, 2019–2023n/a+13.1%+14.1%
Population growth, 2020–2025−2.1%+2.8%+3.1%
Spending per household on personal care products and services$689$1,023$1,005
Median household income$41,827$93,170$80,734
Groundwork market score4449

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
162 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Lee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lee County

Population, 2025 estimate
21,642−2.1% since 2020
Households
8,527
Median age
46.2
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
435 sq. mi.
People per square mile
50
Median household income
$41,827+27.2% vs. 2015–2019, before inflation
Average household income
$59,845
Median home value
$98,900
Jobs located here
3,872
Daytime population
18,154Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Lee County marked.

Top counties in Virginia

Counties in Virginia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goochland County, VA97109.7$1.2M+17.4%#1 of 2,385
2Caroline County, VA902117.5$547K+11.3%#10 of 2,385
3Fluvanna County, VA891413.6$742K+6.2%#14 of 2,385
4Rockingham County, VA864614.1$653K+6.6%#26 of 2,385
5Louisa County, VA852717.4$552K+13.6%#31 of 2,385
6Clarke County, VA851423.8$458K+5.4%#35 of 2,385
7New Kent County, VA852425.9$430K+21.2%#37 of 2,385
8King George County, VA802322.7$486K+10.5%#63 of 2,385
9Northumberland County, VA7958.9$969K+6.1%#73 of 2,385
10Madison County, VA79916.4$573K+2.7%#79 of 2,385
73Lee County, VA441618.8$367K−2.1%#1,503 of 2,385

Other business types in Lee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Lee County, VA?

Lee County has 16 salons, barbers and spas on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Lee County: counts under 3 are left out. Official counts list 32 one-person businesses without payroll.

How much do households in Lee County, VA spend on personal care products and services?

About $5.9M a year, or $689 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 16 salons, barbers and spas on map listings, it comes to $367K per business. It is estimated from the incomes of the 8,527 households in Lee County and national spending patterns by income.

How does Lee County, VA compare with the U.S. for salons, barbers and spas?

Lee County has 18.8 salons, barbers and spas per 10,000 households, 60% below the U.S. rate of 47.2. Spending per business is $367K, 73% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Lee County would have about 28, against 16 on map listings.

How fast is Lee County, VA growing?

Population estimates put Lee County at 21,642 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 8,527 households. Median household income in Lee County is $41,827, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lee County scores 44 for salons, barbers and spas (lower middle), #1,503 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lee County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Lee County

Screening a site or an acquisition in Lee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.