Market rankings · Maryland
Salons, barbers and spas in Maryland
Markets across Maryland ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 10,901
- 1,501 chain locations (14%)
- Official establishments
- 2,693
- +11.5% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 46.1
- 2% below the U.S.
- Spending per listing
- $232K
- 9% above the U.S.
- Rank among states
- #23 of 51
- Market score 50 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Maryland by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10,901 salons, barbers and spas in Maryland. Chain locations make up 14% of them, against 15% across the U.S. That comes to 46.1 for every 10,000 households, 2% below the U.S. rate of 47.2.
At $1,072 per household (7% above the U.S. average), households in Maryland spend about $2.5B a year on personal care products and services. That is about $232K of household spending for each business on map listings, 9% above the U.S. figure of $213K.
In 2023, official counts showed 2,693 businesses with payroll in Maryland classed as personal care services, up 11.5% from 2019. That is one for every 877 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 195 SBA-backed loans worth $32.6M have gone to businesses classed as personal care services in Maryland.
Among the 50 states and DC, Maryland ranks #23 for salons, barbers and spas, with a Groundwork market score of 50 (upper middle). Of the 6 scored metro areas in or partly in Maryland, the Lexington Park metro area scores highest (69). Of the 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest (52).
Every market in Maryland for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maryland, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lexington Park, MD | 69 | 269 | 35.4 | $330K | +2.1% | #28 of 387 |
| 2Hagerstown-Martinsburg, MD-WV | 67 | 409 | 34.6 | $263K | +7.1% | #43 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% | #48 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 52 | 10,668 | 43.2 | $250K | +1.4% | #169 of 387 |
| 3Baltimore-Columbia-Towson, MD | 50 | 5,157 | 46.0 | $228K | +0.4% | #194 of 387 |
| 4Salisbury, MD | 42 | 199 | 40.8 | $217K | +2.9% | #276 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 52 | 47 | 34.7 | $238K | +3.4% | #246 of 538 |
| 2Ocean Pines, MD | 44 | 115 | 47.6 | $202K | +3.7% | #349 of 538 |
| 3Easton, MD | 34 | 101 | 61.5 | $160K | +2.0% | #457 of 538 |
| 4Cumberland, MD-WV | 29 | 138 | 35.8 | $221K | −1.3% | #489 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cecil County, MD | 68 | 111 | 27.3 | $360K | +3.2% | #334 of 2,385 |
| 2Somerset County, MD | 65 | 11 | 13.2 | $598K | +1.7% | #444 of 2,385 |
| 3Queen Anne’s County, MD | 64 | 84 | 42.2 | $264K | +8.8% | #512 of 2,385 |
| 4St. Mary’s County, MD | 63 | 152 | 35.8 | $318K | +2.4% | #532 of 2,385 |
| 5Calvert County, MD | 61 | 117 | 35.0 | $346K | +1.7% | #598 of 2,385 |
| 6Frederick County, MD | 59 | 497 | 47.5 | $245K | +11.0% | #716 of 2,385 |
| 7Montgomery County, MD | 58 | 1,567 | 40.3 | $301K | +1.3% | #742 of 2,385 |
| 8Carroll County, MD | 57 | 255 | 39.7 | $287K | +2.2% | #784 of 2,385 |
| 9Caroline County, MD | 57 | 39 | 31.2 | $272K | +2.5% | #796 of 2,385 |
| 10Harford County, MD | 56 | 397 | 39.0 | $281K | +2.0% | #837 of 2,385 |
| 11Charles County, MD | 53 | 314 | 51.6 | $223K | +5.9% | #1,019 of 2,385 |
| 12Kent County, MD | 51 | 28 | 33.0 | $281K | +2.3% | #1,091 of 2,385 |
| 13Anne Arundel County, MD | 50 | 1,043 | 46.4 | $253K | +1.7% | #1,175 of 2,385 |
| 14Howard County, MD | 49 | 611 | 50.5 | $253K | +1.9% | #1,217 of 2,385 |
| 15Dorchester County, MD | 49 | 47 | 34.7 | $238K | +3.4% | #1,227 of 2,385 |
| 16Garrett County, MD | 47 | 45 | 35.8 | $242K | −1.5% | #1,338 of 2,385 |
| 17Washington County, MD | 41 | 244 | 40.8 | $224K | +2.0% | #1,675 of 2,385 |
| 18Prince George’s County, MD | 40 | 2,052 | 59.0 | $178K | +0.5% | #1,752 of 2,385 |
| 19Worcester County, MD | 39 | 115 | 47.6 | $202K | +3.7% | #1,779 of 2,385 |
| 20Baltimore County, MD | 35 | 1,700 | 51.1 | $198K | −0.7% | #1,957 of 2,385 |
| 21Wicomico County, MD | 35 | 188 | 46.5 | $194K | +3.2% | #1,960 of 2,385 |
| 22Baltimore city, MD | 33 | 1,067 | 41.7 | $201K | −2.3% | #2,028 of 2,385 |
| 23Talbot County, MD | 32 | 101 | 61.5 | $160K | +2.0% | #2,080 of 2,385 |
| 24Allegany County, MD | 18 | 116 | 42.4 | $183K | −1.6% | #2,320 of 2,385 |
Questions
How many salons, barbers and spas are in Maryland?
There are 10,901 salons, barbers and spas on map listings in Maryland as of September 2026. 1,501 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 2,693 businesses with payroll classed as personal care services in 2023, up 11.5% from 2019. Official counts also show 25,782 one-person businesses without payroll.
How much do households in Maryland spend on personal care products and services?
About $2.5B a year, or $1,072 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 10,901 salons, barbers and spas on map listings, it comes to $232K per business. It is estimated from the incomes of the 2,362,928 households in Maryland and national spending patterns by income.
How does Maryland compare with the U.S. for salons, barbers and spas?
Maryland has 46.1 salons, barbers and spas per 10,000 households, 2% below the U.S. rate of 47.2. Spending per business is $232K, 9% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Maryland would have about 11,908, against 10,901 on map listings. There is one business with payroll in the industry for every 877 households, against one for every 804 across the U.S. The official count rose 11.5% from 2019 to 2023, against +14.1% for the U.S.
Which market in Maryland has the highest market score for salons, barbers and spas?
Among 6 scored metro areas in or partly in Maryland, the Lexington Park metro area scores highest, at 69 (upper middle). Among 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest, at 52 (upper middle). Among 24 scored counties in Maryland, Cecil County scores highest, at 68 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maryland scores 50 for salons, barbers and spas (upper middle), #23 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maryland. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Maryland
Related business types in Maryland
- Hair salons5,546 listings
- Barbershops1,288 listings
- Nail salons1,504 listings
- Spas and skin care2,271 listings
Screening a site or an acquisition in Maryland?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.