Beauty and personal care · County · Virginia
Salons, barbers and spas in Smyth County, VA
The salons, barbers and spas in Smyth County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,036 of 2,385 scored counties
#59 of 113 scored counties in Virginia
- Listings
- 31
- 8 chain locations (26%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On personal care products and services · $735 a household
- Spending per listing
- $300K
- 41% above the U.S.
- Listings per 10k households
- 24.5
- 48% below the U.S.
- Population, 2025
- 28,882
- −3.0% since 2020
See the salons, barbers and spas around any address in Smyth County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Smyth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Smyth County spend about $9.3M a year on personal care products and services, or $735 per household, 27% below the U.S. average. That is about $300K of household spending for each business on map listings, 41% above the U.S. figure of $213K.
There are 31 salons, barbers and spas on map listings in Smyth County as of September 2026. Of those, 8 are chain locations, or 26%, against 15% across the U.S. That is 24.5 per 10,000 households, 48% below the U.S. rate of 47.2.
Official counts show 3 businesses with payroll classed as personal care services in Smyth County in 2023. That is one for every 4,220 households, against one for every 804 across the U.S. Official counts also show 80 one-person businesses without payroll.
Between 2020 and 2025, the population of Smyth County declined 3.0%, against +3.1% for the U.S. For salons, barbers and spas, Smyth County has a Groundwork market score of 52 (upper middle): #1,036 of 2,385 scored counties and #59 of 113 scored counties in Virginia.
How Smyth County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Smyth County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.5 | 43.5 | 47.2 |
| Spending per listing | $300K | $235K | $213K |
| Households per official establishment | 4,220 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | −3.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $735 | $1,023 | $1,005 |
| Median household income | $49,883 | $93,170 | $80,734 |
| Groundwork market score | 52 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $128K
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 318 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Smyth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Smyth County
- Population, 2025 estimate
- 28,882−3.0% since 2020
- Households
- 12,659
- Median age
- 45.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 451 sq. mi.
- People per square mile
- 65
- Median household income
- $49,883+21.9% vs. 2015–2019, before inflation
- Average household income
- $68,477
- Median home value
- $139,600
- Jobs located here
- 11,597
- Daytime population
- 29,033Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Smyth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Smyth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Smyth County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 59Smyth County, VA | 52 | 31 | 24.5 | $300K | −3.0% | #1,036 of 2,385 |
Other business types in Smyth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons42
- Barbershops25
- Nail salons
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Smyth County, VA?
As of September 2026, map listings count 31 salons, barbers and spas in Smyth County. 8 of them (26%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Another 80 one-person businesses have no payroll, by official counts.
How much do households in Smyth County, VA spend on personal care products and services?
About $9.3M a year, or $735 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 31 salons, barbers and spas on map listings, it comes to $300K per business. It is estimated from the incomes of the 12,659 households in Smyth County and national spending patterns by income.
How does Smyth County, VA compare with the U.S. for salons, barbers and spas?
Smyth County has 24.5 salons, barbers and spas per 10,000 households, 48% below the U.S. rate of 47.2. Spending per business is $300K, 41% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Smyth County would have about 44, against 31 on map listings. There is one business with payroll in the industry for every 4,220 households, against one for every 804 across the U.S.
How fast is Smyth County, VA growing?
Population estimates put Smyth County at 28,882 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 12,659 households. The median household income in Smyth County is $49,883 a year, 38% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Smyth County scores 52 for salons, barbers and spas (upper middle), #1,036 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Smyth County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Smyth County
Screening a site or an acquisition in Smyth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Smyth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.