Groundwork

Market rankings · New Hampshire

Salons, barbers and spas in New Hampshire

Markets across New Hampshire ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings
2,875
355 chain locations (12%)
Official establishments
760
+3.0% since 2019
Household spending a year
$624.5M
On personal care products and services
Listings per 10k households
51.7
10% above the U.S.
Spending per listing
$217K
2% above the U.S.
Rank among states
#33 of 51
Market score 46 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2,875 salons, barbers and spas in New Hampshire. Chain locations make up 12% of them, against 15% across the U.S. That comes to 51.7 for every 10,000 households, 10% above the U.S. rate of 47.2.

Household spending on personal care products and services in New Hampshire comes to about $624.5M a year: $1,123 per household, 12% above the U.S. average. That is about $217K of household spending for each business on map listings, 2% above the U.S. figure of $213K.

In 2023, official counts showed 760 businesses with payroll in New Hampshire classed as personal care services, up 3.0% from 2019. That is one for every 731 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 79 SBA-backed loans worth $12.7M have gone to businesses classed as personal care services in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #33 for salons, barbers and spas, with a Groundwork market score of 46 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (49). Of the 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest (72).

Every market in New Hampshire for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH4910,47354.0$227K+2.3%#205 of 387
1Manchester-Nashua, NH4890353.5$216K+2.5%#217 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lebanon-Claremont, NH-VT7229231.8$324K+1.5%#38 of 538
2Concord, NH5130550.1$219K+2.6%#259 of 538
3Keene, NH4914547.4$215K+2.3%#288 of 538
4Laconia, NH4414153.5$199K+2.1%#351 of 538

Counties

Counties in New Hampshire, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH775130.7$325K+2.1%#126 of 2,385
2Carroll County, NH599945.3$229K+5.0%#720 of 2,385
3Strafford County, NH5721240.7$264K+3.0%#800 of 2,385
4Grafton County, NH5515742.3$252K+2.2%#902 of 2,385
5Coos County, NH555035.7$239K+0.4%#908 of 2,385
6Merrimack County, NH4730550.1$219K+2.6%#1,350 of 2,385
7Cheshire County, NH4614547.4$215K+2.3%#1,419 of 2,385
8Hillsborough County, NH4490353.5$216K+2.5%#1,525 of 2,385
9Belknap County, NH4114153.5$199K+2.1%#1,688 of 2,385
10Rockingham County, NH4081263.7$193K+3.0%#1,741 of 2,385

Questions

How many salons, barbers and spas are in New Hampshire?

There are 2,875 salons, barbers and spas on map listings in New Hampshire as of September 2026. 355 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 760 businesses with payroll classed as personal care services in 2023, up 3.0% from 2019. Official counts also show 4,111 one-person businesses without payroll.

How much do households in New Hampshire spend on personal care products and services?

About $624.5M a year, or $1,123 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 2,875 salons, barbers and spas on map listings, it comes to $217K per business. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for salons, barbers and spas?

New Hampshire has 51.7 salons, barbers and spas per 10,000 households, 10% above the U.S. rate of 47.2. Spending per business is $217K, 2% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, New Hampshire would have about 2,936, against 2,875 on map listings. There is one business with payroll in the industry for every 731 households, against one for every 804 across the U.S. The official count rose 3.0% from 2019 to 2023, against +14.1% for the U.S.

Which market in New Hampshire has the highest market score for salons, barbers and spas?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 49 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Lebanon-Claremont area scores highest, at 72 (upper middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 46 for salons, barbers and spas (lower middle), #33 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas in other states

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Top markets for salons, barbers and spas across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.