Groundwork

Market rankings · Connecticut

Salons, barbers and spas in Connecticut

Every metro area, small-town market and county in Connecticut, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings
7,697
950 chain locations (12%)
Official establishments
2,400
−3.0% since 2019
Household spending a year
$1.6B
On personal care products and services
Listings per 10k households
53.7
14% above the U.S.
Spending per listing
$209K
2% below the U.S.
Rank among states
#41 of 51
Market score 41 · Lower middle

A site report maps the salons, barbers and spas on map listings around any address in Connecticut by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Connecticut has 7,697 salons, barbers and spas on map listings as of September 2026. Of those, 950 are chain locations, or 12%, against 15% across the U.S. That is 53.7 per 10,000 households, 14% above the U.S. rate of 47.2.

Household spending on personal care products and services in Connecticut comes to about $1.6B a year: $1,124 per household, 12% above the U.S. average. Spread across 7,697 salons, barbers and spas, that is $209K per business, 2% below the U.S. figure of $213K.

In 2023, official counts showed 2,400 businesses with payroll in Connecticut classed as personal care services, down 3.0% from 2019. That is one for every 598 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 141 SBA-backed loans worth $27.6M have gone to businesses classed as personal care services in Connecticut.

Among the 50 states and DC, Connecticut ranks #41 for salons, barbers and spas, with a Groundwork market score of 41 (lower middle). Of the 5 scored metro areas in or partly in Connecticut, the Waterbury-Shelton metro area scores highest (56). Of the 2 scored small-town markets in or partly in Connecticut, the Torrington area scores highest (70).

Every market in Connecticut for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in Connecticut, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Connecticut, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waterbury-Shelton, CT5680144.5$237K+3.2%#133 of 387
2Norwich-New London-Willimantic, CT4953045.8$229K+2.0%#204 of 387
3Bridgeport-Stamford-Danbury, CT472,09258.9$210K+3.7%#230 of 387
4Hartford-West Hartford-East Hartford, CT432,58655.6$200K+3.0%#272 of 387
5New Haven, CT371,36559.2$182K+2.5%#324 of 387

Small-town markets

Small-town markets reaching Connecticut, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Torrington, CT7017235.9$308K+2.2%#51 of 538
2Putnam, CT6815138.3$279K+3.0%#66 of 538

Counties

Counties in Connecticut, ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Northwest Hills Planning Region, CT6617235.9$308K+2.2%#430 of 2,385
2Northeastern Connecticut Planning Region, CT6415138.3$279K+3.0%#509 of 2,385
3Lower Connecticut River Valley Planning Region, CT5332844.3$263K+2.3%#992 of 2,385
4Naugatuck Valley Planning Region, CT5080144.5$237K+3.2%#1,182 of 2,385
5Greater Bridgeport Planning Region, CT4760450.5$220K+4.1%#1,349 of 2,385
6Southeastern Connecticut Planning Region, CT4553045.8$229K+2.0%#1,466 of 2,385
7Western Connecticut Planning Region, CT431,48863.2$206K+3.5%#1,579 of 2,385
8Capitol Planning Region, CT402,25857.7$191K+3.1%#1,742 of 2,385
9South Central Connecticut Planning Region, CT371,36559.2$182K+2.5%#1,870 of 2,385

Questions

How many salons, barbers and spas are in Connecticut?

Map listings as of September 2026 show 7,697 salons, barbers and spas in Connecticut. 950 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 2,400 businesses with payroll classed as personal care services in 2023, down 3.0% from 2019. Another 10,917 one-person businesses have no payroll, by official counts.

How much do households in Connecticut spend on personal care products and services?

About $1.6B a year, or $1,124 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 7,697 salons, barbers and spas on map listings, it comes to $209K per business. It is estimated from the incomes of the 1,434,007 households in Connecticut and national spending patterns by income.

How does Connecticut compare with the U.S. for salons, barbers and spas?

Connecticut has 53.7 salons, barbers and spas per 10,000 households, 14% above the U.S. rate of 47.2. Spending per business is $209K, 2% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Connecticut would have about 7,576, against 7,697 on map listings. There is one business with payroll in the industry for every 598 households, against one for every 804 across the U.S. The official count fell 3.0% from 2019 to 2023, against +14.1% for the U.S.

Which market in Connecticut has the highest market score for salons, barbers and spas?

Among 5 scored metro areas in or partly in Connecticut, the Waterbury-Shelton metro area scores highest, at 56 (upper middle). Among 2 scored small-town markets in or partly in Connecticut, the Torrington area scores highest, at 70 (upper middle). Among 9 scored counties in Connecticut, the Northwest Hills Planning Region scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Connecticut scores 41 for salons, barbers and spas (lower middle), #41 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Connecticut. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Salons, barbers and spas in other states

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Top markets for salons, barbers and spas across the U.S. · All business types in Connecticut

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.