Market rankings · Massachusetts
Salons, barbers and spas in Massachusetts
Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 14,088
- 1,978 chain locations (14%)
- Official establishments
- 4,648
- +9.4% since 2019
- Household spending a year
- $3.2B
- On personal care products and services
- Listings per 10k households
- 50.6
- 7% above the U.S.
- Spending per listing
- $230K
- 8% above the U.S.
- Rank among states
- #31 of 51
- Market score 46 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 14,088 salons, barbers and spas on map listings in Massachusetts as of September 2026. Chain locations make up 14% of them, against 15% across the U.S. That is 50.6 per 10,000 households, 7% above the U.S. rate of 47.2.
Household spending on personal care products and services in Massachusetts comes to about $3.2B a year: $1,165 per household, 16% above the U.S. average. Spread across 14,088 salons, barbers and spas, that is $230K per business, 8% above the U.S. figure of $213K.
Official counts show 4,648 businesses with payroll classed as personal care services in Massachusetts in 2023, up 9.4% from 2019. That is one for every 599 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 329 SBA-backed loans worth $70.3M have gone to businesses classed as personal care services in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #31 for salons, barbers and spas, with a Groundwork market score of 46 (lower middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (80). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (68).
Every market in Massachusetts for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 80 | 227 | 36.5 | $289K | +10.4% | #5 of 387 |
| 2Pittsfield, MA | 64 | 206 | 35.8 | $278K | −1.2% | #54 of 387 |
| 3Worcester, MA | 59 | 1,590 | 47.3 | $234K | +3.7% | #95 of 387 |
| 4Barnstable Town, MA | 55 | 478 | 45.2 | $248K | +2.4% | #139 of 387 |
| 5Boston-Cambridge-Newton, MA-NH | 49 | 10,473 | 54.0 | $227K | +2.3% | #205 of 387 |
| 6Springfield, MA | 48 | 771 | 41.8 | $228K | +0.2% | #216 of 387 |
| Providence-Warwick, RI-MA | 41 | 3,546 | 52.5 | $200K | +2.1% | #289 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 68 | 93 | 29.5 | $326K | −0.3% | #64 of 538 |
| 2Nantucket, MA | 56 | 30 | 57.1 | $242K | +3.6% | #203 of 538 |
| 3Vineyard Haven, MA | 49 | 44 | 58.0 | $215K | +3.1% | #287 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 68 | 227 | 36.5 | $289K | +10.4% | #351 of 2,385 |
| 2Franklin County, MA | 64 | 93 | 29.5 | $326K | −0.3% | #495 of 2,385 |
| 3Berkshire County, MA | 52 | 206 | 35.8 | $278K | −1.2% | #1,041 of 2,385 |
| 4Plymouth County, MA | 51 | 988 | 48.6 | $249K | +3.5% | #1,110 of 2,385 |
| 5Worcester County, MA | 51 | 1,590 | 47.3 | $234K | +3.7% | #1,116 of 2,385 |
| 6Nantucket County, MA | 50 | 30 | 57.1 | $242K | +3.6% | #1,179 of 2,385 |
| 7Barnstable County, MA | 49 | 478 | 45.2 | $248K | +2.4% | #1,220 of 2,385 |
| 8Middlesex County, MA | 48 | 3,476 | 54.8 | $237K | +2.8% | #1,279 of 2,385 |
| 9Norfolk County, MA | 46 | 1,554 | 54.8 | $237K | +2.2% | #1,406 of 2,385 |
| 10Dukes County, MA | 44 | 44 | 58.0 | $215K | +3.1% | #1,526 of 2,385 |
| 11Hampden County, MA | 43 | 771 | 41.8 | $228K | +0.2% | #1,569 of 2,385 |
| 12Bristol County, MA | 42 | 1,200 | 51.3 | $204K | +2.9% | #1,637 of 2,385 |
| 13Suffolk County, MA | 41 | 1,568 | 47.9 | $233K | +0.1% | #1,669 of 2,385 |
| 14Essex County, MA | 38 | 1,863 | 59.5 | $193K | +2.3% | #1,824 of 2,385 |
Questions
How many salons, barbers and spas are in Massachusetts?
As of September 2026, map listings count 14,088 salons, barbers and spas in Massachusetts. 1,978 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4,648 businesses with payroll classed as personal care services in 2023, up 9.4% from 2019. Official counts also show 20,252 one-person businesses without payroll.
How much do households in Massachusetts spend on personal care products and services?
About $3.2B a year, or $1,165 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 14,088 salons, barbers and spas on map listings, it comes to $230K per business. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for salons, barbers and spas?
Massachusetts has 50.6 salons, barbers and spas per 10,000 households, 7% above the U.S. rate of 47.2. Spending per business is $230K, 8% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Massachusetts would have about 15,257, against 14,088 on map listings. There is one business with payroll in the industry for every 599 households, against one for every 804 across the U.S. The official count rose 9.4% from 2019 to 2023, against +14.1% for the U.S.
Which market in Massachusetts has the highest market score for salons, barbers and spas?
Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 80 (high). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 68 (upper middle). Among 14 scored counties in Massachusetts, Hampshire County scores highest, at 68 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 46 for salons, barbers and spas (lower middle), #31 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Hair salons6,672 listings
- Barbershops1,666 listings
- Nail salons1,928 listings
- Spas and skin care3,514 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.