Beauty and personal care · County · Virginia
Salons, barbers and spas in Northumberland County, VA
Competitor counts, household spending and official business counts for salons, barbers and spas in Northumberland County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #73 of 2,385 scored counties
#9 of 113 scored counties in Virginia
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.8M
- On personal care products and services · $859 a household
- Spending per listing
- $969K
- 4.6 times the U.S.
- Listings per 10k households
- 8.9
- 81% below the U.S.
- Population, 2025
- 12,557
- +6.1% since 2020
See the salons, barbers and spas around any address in Northumberland County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Northumberland County is 79 (high), #73 of 2,385 scored counties and #9 of 113 scored counties in Virginia. That puts it in the top 10% of counties for salons, barbers and spas.
Household spending on personal care products and services in Northumberland County comes to about $4.8M a year: $859 per household, 15% below the U.S. average. That is about $969K of household spending for each business on map listings, 4.6 times the U.S. figure of $213K.
There are 5 salons, barbers and spas on map listings in Northumberland County as of September 2026. One of them (20%) is a chain location, against 15% across the U.S. That comes to 8.9 for every 10,000 households, 81% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Northumberland County, since they leave out counts under 3. Population estimates put the population change in Northumberland County from 2020 to 2025 at +6.1%, faster than the U.S. (+3.1%).
How Northumberland County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Northumberland County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 43.5 | 47.2 |
| Spending per listing | $969K | $235K | $213K |
| Households per official establishment | n/a | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | +6.1% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $859 | $1,023 | $1,005 |
| Median household income | $66,480 | $93,170 | $80,734 |
| Groundwork market score | 79 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Northumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Northumberland County
- Population, 2025 estimate
- 12,557+6.1% since 2020
- Households
- 5,640
- Median age
- 56.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 191 sq. mi.
- People per square mile
- 64
- Median household income
- $66,480+6.1% vs. 2015–2019, before inflation
- Average household income
- $93,845
- Median home value
- $346,800
- Jobs located here
- 2,334
- Daytime population
- 8,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Northumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Northumberland County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
Other business types in Northumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas79
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Northumberland County, VA?
As of September 2026, map listings count 5 salons, barbers and spas in Northumberland County. One of them (20%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Northumberland County: counts under 3 are left out. Official counts list 19 one-person businesses without payroll.
How much do households in Northumberland County, VA spend on personal care products and services?
About $4.8M a year, or $859 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 5 salons, barbers and spas on map listings, it comes to $969K per business. It is estimated from the incomes of the 5,640 households in Northumberland County and national spending patterns by income.
How does Northumberland County, VA compare with the U.S. for salons, barbers and spas?
Northumberland County has 8.9 salons, barbers and spas per 10,000 households, 81% below the U.S. rate of 47.2. Spending per business is $969K, 4.6 times the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Northumberland County would have about 23, against 5 on map listings.
How fast is Northumberland County, VA growing?
Population estimates put Northumberland County at 12,557 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 5,640 households. The median household income in Northumberland County is $66,480 a year, 18% below the U.S. median of $80,734. That rose 6.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Northumberland County scores 79 for salons, barbers and spas (high), #73 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Northumberland County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Northumberland County
Screening a site or an acquisition in Northumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Northumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.