Market rankings · Delaware
Salons, barbers and spas in Delaware
Every metro area, small-town market and county in Delaware, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 1,581
- 261 chain locations (17%)
- Official establishments
- 569
- +17.6% since 2019
- Household spending a year
- $387.6M
- On personal care products and services
- Listings per 10k households
- 39.3
- 17% below the U.S.
- Spending per listing
- $245K
- 15% above the U.S.
- Rank among states
- #21 of 51
- Market score 52 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Delaware by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,581 salons, barbers and spas on map listings in Delaware as of September 2026. Chain locations make up 17% of them, against 15% across the U.S. That comes to 39.3 for every 10,000 households, 17% below the U.S. rate of 47.2.
At $964 per household (4% below the U.S. average), households in Delaware spend about $387.6M a year on personal care products and services. Spread across 1,581 salons, barbers and spas, that is $245K per business, 15% above the U.S. figure of $213K.
Official counts show 569 businesses with payroll classed as personal care services in Delaware in 2023, up 17.6% from 2019. That is one for every 707 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 38 SBA-backed loans worth $6.3M have gone to businesses classed as personal care services in Delaware.
Among the 50 states and DC, Delaware ranks #21 for salons, barbers and spas, with a Groundwork market score of 52 (upper middle). Of the 2 scored metro areas in or partly in Delaware, the Philadelphia-Camden-Wilmington metro area scores highest (52). The one scored small-town market in or partly in Delaware, the Seaford area, scores 65.
Every market in Delaware for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Delaware, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 52 | 10,668 | 43.2 | $250K | +1.4% | #169 of 387 |
| 1Dover, DE | 45 | 300 | 42.0 | $211K | +6.8% | #248 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seaford, DE | 65 | 347 | 32.6 | $288K | +16.1% | #86 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 61 | 347 | 32.6 | $288K | +16.1% | #615 of 2,385 |
| 2New Castle County, DE | 46 | 934 | 41.7 | $240K | +3.0% | #1,404 of 2,385 |
| 3Kent County, DE | 42 | 300 | 42.0 | $211K | +6.8% | #1,634 of 2,385 |
Questions
How many salons, barbers and spas are in Delaware?
As of September 2026, map listings count 1,581 salons, barbers and spas in Delaware. 261 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 569 businesses with payroll classed as personal care services in 2023, up 17.6% from 2019. Official counts also show 2,796 one-person businesses without payroll.
How much do households in Delaware spend on personal care products and services?
About $387.6M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 1,581 salons, barbers and spas on map listings, it comes to $245K per business. It is estimated from the incomes of the 402,038 households in Delaware and national spending patterns by income.
How does Delaware compare with the U.S. for salons, barbers and spas?
Delaware has 39.3 salons, barbers and spas per 10,000 households, 17% below the U.S. rate of 47.2. Spending per business is $245K, 15% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Delaware would have about 1,822, against 1,581 on map listings. There is one business with payroll in the industry for every 707 households, against one for every 804 across the U.S. The official count rose 17.6% from 2019 to 2023, against +14.1% for the U.S.
Which market in Delaware has the highest market score for salons, barbers and spas?
Among 2 scored metro areas in or partly in Delaware, the Philadelphia-Camden-Wilmington metro area scores highest, at 52 (upper middle). The one scored small-town market in or partly in Delaware is the Seaford area, at 65 (upper middle). Among 3 scored counties in Delaware, Sussex County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Delaware scores 52 for salons, barbers and spas (upper middle), #21 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delaware. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Delaware
Related business types in Delaware
- Hair salons740 listings
- Barbershops199 listings
- Nail salons240 listings
- Spas and skin care367 listings
Screening a site or an acquisition in Delaware?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.