Market rankings · Alabama
Salons, barbers and spas in Alabama
Every metro area, small-town market and county in Alabama, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 8,755
- 1,615 chain locations (18%)
- Official establishments
- 1,386
- +18.2% since 2019
- Household spending a year
- $1.7B
- On personal care products and services
- Listings per 10k households
- 43.8
- 7% below the U.S.
- Spending per listing
- $191K
- 10% below the U.S.
- Rank among states
- #38 of 51
- Market score 44 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in Alabama by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Alabama has 8,755 salons, barbers and spas on map listings as of September 2026. Of those, 1,615 are chain locations, or 18%, against 15% across the U.S. That is 43.8 per 10,000 households, 7% below the U.S. rate of 47.2.
Household spending on personal care products and services in Alabama comes to about $1.7B a year: $839 per household, 16% below the U.S. average. That works out to $191K per business, 10% below the U.S. figure of $213K.
Official counts show 1,386 businesses with payroll classed as personal care services in Alabama in 2023, up 18.2% from 2019. That is one for every 1,441 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 55 SBA-backed loans worth $19.4M have gone to businesses classed as personal care services in Alabama.
Among the 50 states and DC, Alabama ranks #38 for salons, barbers and spas, with a Groundwork market score of 44 (lower middle). Of the 13 scored metro areas in or partly in Alabama, the Auburn-Opelika metro area scores highest (72). Of the 13 scored small-town markets in or partly in Alabama, the Talladega-Sylacauga area scores highest (66).
Every market in Alabama for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Alabama, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 72 | 229 | 29.9 | $279K | +7.1% | #15 of 387 |
| 2Decatur, AL | 54 | 250 | 39.9 | $214K | +2.5% | #153 of 387 |
| 3Huntsville, AL | 54 | 1,141 | 55.4 | $175K | +12.5% | #155 of 387 |
| 4Tuscaloosa, AL | 51 | 385 | 36.4 | $225K | +2.9% | #183 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 533 | 54.1 | $169K | +14.8% | #266 of 387 |
| 6Florence-Muscle Shoals, AL | 43 | 289 | 45.5 | $179K | +3.5% | #274 of 387 |
| 7Montgomery, AL | 39 | 647 | 42.7 | $195K | +0.9% | #304 of 387 |
| 8Birmingham, AL | 39 | 2,209 | 47.5 | $187K | +1.4% | #305 of 387 |
| 9Gadsden, AL | 34 | 178 | 45.2 | $168K | +0.4% | #341 of 387 |
| 10Dothan, AL | 30 | 310 | 50.8 | $156K | +3.4% | #365 of 387 |
| 11Anniston-Oxford, AL | 27 | 233 | 51.8 | $148K | −0.3% | #375 of 387 |
| 12Mobile, AL | 26 | 769 | 47.6 | $170K | −0.7% | #378 of 387 |
| Columbus, GA-AL | 20 | 668 | 52.4 | $153K | −1.3% | #385 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Talladega-Sylacauga, AL | 66 | 91 | 23.9 | $319K | 0.0% | #78 of 538 |
| 2Ozark, AL | 64 | 56 | 28.4 | $268K | +1.3% | #99 of 538 |
| 3Fort Payne, AL | 58 | 86 | 32.8 | $223K | +3.4% | #171 of 538 |
| 4Cullman, AL | 56 | 129 | 36.5 | $224K | +6.7% | #204 of 538 |
| 5Scottsboro, AL | 54 | 64 | 29.4 | $257K | +3.3% | #222 of 538 |
| 6Alexander City, AL | 50 | 60 | 35.1 | $222K | −0.8% | #275 of 538 |
| 7Russellville, AL | 49 | 43 | 36.0 | $206K | +1.1% | #291 of 538 |
| LaGrange, GA-AL | 47 | 178 | 44.1 | $176K | +3.0% | #320 of 538 |
| 8Enterprise, AL | 46 | 85 | 40.5 | $209K | +6.3% | #325 of 538 |
| 9Albertville, AL | 41 | 194 | 53.2 | $156K | +6.0% | #385 of 538 |
| 10Selma, AL | 37 | 49 | 30.7 | $207K | −7.9% | #414 of 538 |
| 11Troy, AL | 37 | 61 | 48.9 | $152K | +2.4% | #426 of 538 |
| 12Eufaula, AL-GA | 23 | 35 | 34.3 | $206K | −1.2% | #512 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chilton County, AL | 74 | 43 | 24.1 | $336K | +5.9% | #190 of 2,385 |
| 2Limestone County, AL | 74 | 136 | 33.2 | $287K | +18.0% | #195 of 2,385 |
| 3Henry County, AL | 73 | 12 | 17.0 | $469K | +7.1% | #202 of 2,385 |
| 4Lawrence County, AL | 69 | 34 | 25.0 | $328K | +2.3% | #318 of 2,385 |
| 5St. Clair County, AL | 67 | 102 | 29.1 | $302K | +7.1% | #388 of 2,385 |
| 6Blount County, AL | 66 | 60 | 27.1 | $302K | +1.8% | #431 of 2,385 |
| 7Elmore County, AL | 66 | 97 | 29.5 | $302K | +4.2% | #432 of 2,385 |
| 8Geneva County, AL | 63 | 25 | 23.5 | $316K | +3.2% | #533 of 2,385 |
| 9Randolph County, AL | 59 | 26 | 28.0 | $270K | +4.8% | #706 of 2,385 |
| 10Talladega County, AL | 58 | 88 | 26.2 | $292K | +0.3% | #745 of 2,385 |
| 11Dale County, AL | 58 | 56 | 28.4 | $268K | +1.3% | #752 of 2,385 |
| 12Lee County, AL | 58 | 221 | 31.8 | $266K | +8.6% | #754 of 2,385 |
| 13Washington County, AL | 57 | 9 | 15.1 | $555K | −3.3% | #766 of 2,385 |
| 14Cherokee County, AL | 57 | 28 | 27.5 | $284K | +5.8% | #788 of 2,385 |
| 15Autauga County, AL | 56 | 84 | 36.7 | $245K | +5.1% | #854 of 2,385 |
| 16Shelby County, AL | 55 | 374 | 43.1 | $241K | +6.5% | #907 of 2,385 |
| 17Bibb County, AL | 54 | 14 | 18.2 | $407K | +0.4% | #918 of 2,385 |
| 18Cleburne County, AL | 53 | 17 | 28.4 | $267K | +6.0% | #987 of 2,385 |
| 19Colbert County, AL | 53 | 85 | 35.0 | $227K | +3.8% | #1,017 of 2,385 |
| 20Cullman County, AL | 53 | 129 | 36.5 | $224K | +6.7% | #1,018 of 2,385 |
| 21DeKalb County, AL | 52 | 86 | 32.8 | $223K | +3.4% | #1,070 of 2,385 |
| 22Clay County, AL | 49 | 13 | 22.3 | $339K | −0.1% | #1,200 of 2,385 |
| 23Macon County, AL | 47 | 8 | 11.1 | $635K | −6.8% | #1,304 of 2,385 |
| 24Jackson County, AL | 45 | 64 | 29.4 | $257K | +3.3% | #1,445 of 2,385 |
| 25Tallapoosa County, AL | 45 | 60 | 35.1 | $222K | −0.8% | #1,470 of 2,385 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Coffee County, AL | 45 | 85 | 40.5 | $209K | +6.3% | #1,481 of 2,385 |
| 27Madison County, AL | 45 | 1,005 | 60.9 | $160K | +11.0% | #1,496 of 2,385 |
| 28Franklin County, AL | 44 | 43 | 36.0 | $206K | +1.1% | #1,534 of 2,385 |
| 29Morgan County, AL | 44 | 216 | 44.0 | $195K | +2.6% | #1,538 of 2,385 |
| 30Choctaw County, AL | 43 | 10 | 19.0 | $378K | −5.7% | #1,552 of 2,385 |
| 31Tuscaloosa County, AL | 43 | 347 | 38.5 | $219K | +3.8% | #1,570 of 2,385 |
| 32Crenshaw County, AL | 42 | 13 | 24.8 | $293K | 0.0% | #1,609 of 2,385 |
| 33Baldwin County, AL | 42 | 533 | 54.1 | $169K | +14.8% | #1,651 of 2,385 |
| 34Marshall County, AL | 42 | 194 | 53.2 | $156K | +6.0% | #1,655 of 2,385 |
| 35Chambers County, AL | 40 | 47 | 35.0 | $209K | −0.9% | #1,729 of 2,385 |
| 36Russell County, AL | 38 | 77 | 32.2 | $228K | −0.6% | #1,809 of 2,385 |
| 37Butler County, AL | 37 | 23 | 30.3 | $235K | −4.8% | #1,846 of 2,385 |
| 38Covington County, AL | 37 | 52 | 35.5 | $215K | +1.2% | #1,855 of 2,385 |
| 39Pike County, AL | 37 | 61 | 48.9 | $152K | +2.4% | #1,886 of 2,385 |
| 40Walker County, AL | 36 | 92 | 36.2 | $210K | 0.0% | #1,905 of 2,385 |
| 41Conecuh County, AL | 34 | 10 | 22.6 | $301K | −5.7% | #1,978 of 2,385 |
| 42Lamar County, AL | 34 | 13 | 25.6 | $279K | −2.6% | #1,979 of 2,385 |
| 43Dallas County, AL | 34 | 49 | 30.7 | $207K | −7.9% | #1,989 of 2,385 |
| 44Winston County, AL | 33 | 32 | 34.0 | $224K | +1.4% | #2,026 of 2,385 |
| 45Marion County, AL | 33 | 41 | 38.6 | $189K | −0.3% | #2,031 of 2,385 |
| 46Etowah County, AL | 33 | 178 | 45.2 | $168K | +0.4% | #2,037 of 2,385 |
| 47Lauderdale County, AL | 33 | 204 | 52.0 | $159K | +3.3% | #2,038 of 2,385 |
| 48Wilcox County, AL | 32 | 9 | 23.3 | $290K | −8.3% | #2,053 of 2,385 |
| 49Pickens County, AL | 32 | 18 | 26.6 | $277K | −3.9% | #2,054 of 2,385 |
| 50Marengo County, AL | 32 | 27 | 34.2 | $217K | −5.0% | #2,061 of 2,385 |
| 51Hale County, AL | 32 | 18 | 31.9 | $215K | +2.9% | #2,062 of 2,385 |
| 52Sumter County, AL | 30 | 11 | 22.8 | $280K | −5.0% | #2,122 of 2,385 |
| 53Calhoun County, AL | 26 | 233 | 51.8 | $148K | −0.3% | #2,217 of 2,385 |
| 54Mobile County, AL | 25 | 769 | 47.6 | $170K | −0.7% | #2,230 of 2,385 |
| 55Houston County, AL | 24 | 273 | 63.0 | $127K | +2.8% | #2,251 of 2,385 |
| 56Bullock County, AL | 23 | 9 | 24.4 | $246K | −4.5% | #2,254 of 2,385 |
| 57Jefferson County, AL | 23 | 1,524 | 56.5 | $155K | −1.3% | #2,267 of 2,385 |
| 58Montgomery County, AL | 22 | 462 | 50.6 | $159K | −1.1% | #2,277 of 2,385 |
| 59Fayette County, AL | 21 | 21 | 33.6 | $221K | −2.8% | #2,284 of 2,385 |
| 60Barbour County, AL | 17 | 33 | 36.2 | $197K | −1.4% | #2,325 of 2,385 |
| 61Escambia County, AL | 12 | 61 | 47.6 | $149K | 0.0% | #2,361 of 2,385 |
| 62Monroe County, AL | 11 | 27 | 36.7 | $188K | −3.8% | #2,366 of 2,385 |
| 63Clarke County, AL | 5 | 53 | 62.9 | $118K | −4.2% | #2,381 of 2,385 |
| Coosa County, AL | Not scored | 3 | 6.8 | $1.1M | −1.7% | |
| Lowndes County, AL | Not scored | 4 | 9.3 | $709K | −9.0% | |
| Perry County, AL | Not scored | 2 | 5.8 | $1M | −12.2% | |
| Greene County, AL | Not scored | 2 | 6.2 | $995K | −8.2% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Alabama?
Map listings as of September 2026 show 8,755 salons, barbers and spas in Alabama. 1,615 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,386 businesses with payroll classed as personal care services in 2023, up 18.2% from 2019. Official counts also show 26,969 one-person businesses without payroll.
How much do households in Alabama spend on personal care products and services?
About $1.7B a year, or $839 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 8,755 salons, barbers and spas on map listings, it comes to $191K per business. It is estimated from the incomes of the 1,997,247 households in Alabama and national spending patterns by income.
How does Alabama compare with the U.S. for salons, barbers and spas?
Alabama has 43.8 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $191K, 10% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Alabama would have about 7,881, against 8,755 on map listings. There is one business with payroll in the industry for every 1,441 households, against one for every 804 across the U.S. The official count rose 18.2% from 2019 to 2023, against +14.1% for the U.S.
Which market in Alabama has the highest market score for salons, barbers and spas?
Among 13 scored metro areas in or partly in Alabama, the Auburn-Opelika metro area scores highest, at 72 (upper middle). Among 13 scored small-town markets in or partly in Alabama, the Talladega-Sylacauga area scores highest, at 66 (upper middle). Among 63 scored counties in Alabama, Chilton County scores highest, at 74 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alabama scores 44 for salons, barbers and spas (lower middle), #38 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Alabama. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Alabama
Related business types in Alabama
- Hair salons4,586 listings
- Barbershops1,213 listings
- Nail salons1,210 listings
- Spas and skin care1,619 listings
Screening a site or an acquisition in Alabama?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.