Beauty and personal care · County · Virginia
Salons, barbers and spas in Petersburg city, VA
How Petersburg city, VA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #2,316 of 2,385 scored counties
#103 of 113 scored counties in Virginia
- Listings
- 95
- 12 chain locations (13%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $10.8M
- On personal care products and services · $714 a household
- Spending per listing
- $114K
- 46% below the U.S.
- Listings per 10k households
- 62.8
- 33% above the U.S.
- Population, 2025
- 33,734
- +1.0% since 2020
See the salons, barbers and spas around any address in Petersburg city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Petersburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Petersburg city has a Groundwork market score of 19 (low): #2,316 of 2,385 scored counties and #103 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 95 salons, barbers and spas in Petersburg city. Chain locations make up 13% of them, against 15% across the U.S. That is 62.8 per 10,000 households, 33% above the U.S. rate of 47.2.
Households in Petersburg city spend about $10.8M a year on personal care products and services, or $714 per household, 29% below the U.S. average. That works out to $114K per business, 46% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Petersburg city was 14 in 2023. That is one for every 1,081 households, against one for every 804 across the U.S. Population estimates show Petersburg city grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%).
How Petersburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Petersburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 62.8 | 43.5 | 47.2 |
| Spending per listing | $114K | $235K | $213K |
| Households per official establishment | 1,081 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $714 | $1,023 | $1,005 |
| Median household income | $50,698 | $93,170 | $80,734 |
| Groundwork market score | 19 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 14
- Employees, 2023
- 45
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 226Businesses with no payroll
- Map listings, September 2026
- 9512 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Petersburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Petersburg city
- Population, 2025 estimate
- 33,734+1.0% since 2020
- Households
- 15,138
- Median age
- 37.1
- Homes lived in by their owners
- 39%
- Vehicles per household
- 1.4
- Land area
- 23 sq. mi.
- People per square mile
- 1,476
- Median household income
- $50,698+31.1% vs. 2015–2019, before inflation
- Average household income
- $62,592
- Median home value
- $189,000
- Jobs located here
- 12,524
- Daytime population
- 30,623Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Petersburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Petersburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Petersburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 103Petersburg city, VA | 19 | 95 | 62.8 | $114K | +1.0% | #2,316 of 2,385 |
Other business types in Petersburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas19
- Hair salons19
- Barbershops11
- Nail salons34
- Spas and skin care19
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Petersburg city, VA?
There are 95 salons, barbers and spas on map listings in Petersburg city as of September 2026. 12 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 14 businesses with payroll classed as personal care services in 2023. Official counts list 226 one-person businesses without payroll.
How much do households in Petersburg city, VA spend on personal care products and services?
About $10.8M a year, or $714 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 95 salons, barbers and spas on map listings, it comes to $114K per business. It is estimated from the incomes of the 15,138 households in Petersburg city and national spending patterns by income.
How does Petersburg city, VA compare with the U.S. for salons, barbers and spas?
Petersburg city has 62.8 salons, barbers and spas per 10,000 households, 33% above the U.S. rate of 47.2. Spending per business is $114K, 46% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Petersburg city would have about 51, against 95 on map listings. There is one business with payroll in the industry for every 1,081 households, against one for every 804 across the U.S.
How fast is Petersburg city, VA growing?
Population estimates put Petersburg city at 33,734 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 15,138 households. Median household income in Petersburg city is $50,698, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Petersburg city scores 19 for salons, barbers and spas (low), #2,316 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Petersburg city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Petersburg city
Screening a site or an acquisition in Petersburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Petersburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.