Market rankings · Washington
Salons, barbers and spas in Washington
Markets across Washington ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 12,980
- 1,958 chain locations (15%)
- Official establishments
- 4,412
- +6.1% since 2019
- Household spending a year
- $3.5B
- On personal care products and services
- Listings per 10k households
- 42.4
- 10% below the U.S.
- Spending per listing
- $268K
- 26% above the U.S.
- Rank among states
- #3 of 51
- Market score 68 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Washington by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12,980 salons, barbers and spas in Washington. 1,958 of them (15%) are chain locations, against 15% across the U.S. That is 42.4 per 10,000 households, 10% below the U.S. rate of 47.2.
At $1,137 per household (13% above the U.S. average), households in Washington spend about $3.5B a year on personal care products and services. That works out to $268K per business, 26% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Washington was 4,412 in 2023, up 6.1% from 2019. That is one for every 695 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 206 SBA-backed loans worth $46.4M have gone to businesses classed as personal care services in Washington.
Among the 50 states and DC, Washington ranks #3 for salons, barbers and spas, with a Groundwork market score of 68 (upper middle). Of the 13 scored metro areas in or partly in Washington, the Bremerton-Silverdale-Port Orchard metro area scores highest (68). Of the 10 scored small-town markets in or partly in Washington, the Shelton area scores highest (90).
Every market in Washington for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Washington, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bremerton-Silverdale-Port Orchard, WA | 68 | 396 | 36.5 | $315K | +2.7% | #34 of 387 |
| 2Spokane-Spokane Valley, WA | 64 | 922 | 38.8 | $256K | +3.5% | #55 of 387 |
| 3Seattle-Tacoma-Bellevue, WA | 63 | 7,361 | 45.8 | $270K | +3.3% | #60 of 387 |
| 4Bellingham, WA | 63 | 360 | 38.3 | $268K | +3.9% | #61 of 387 |
| 5Mount Vernon-Anacortes, WA | 62 | 217 | 41.5 | $254K | +2.4% | #67 of 387 |
| 6Wenatchee-East Wenatchee, WA | 62 | 199 | 41.9 | $248K | +5.0% | #68 of 387 |
| 7Longview-Kelso, WA | 62 | 177 | 40.3 | $241K | +3.5% | #69 of 387 |
| 8Kennewick-Richland, WA | 60 | 486 | 45.0 | $235K | +6.5% | #89 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 57 | 4,360 | 43.2 | $260K | +1.0% | #117 of 387 |
| 9Olympia-Lacey-Tumwater, WA | 57 | 520 | 43.7 | $248K | +2.8% | #120 of 387 |
| 10Walla Walla, WA | 57 | 95 | 40.5 | $239K | −0.4% | #121 of 387 |
| 11Yakima, WA | 55 | 353 | 40.2 | $231K | +1.0% | #141 of 387 |
| Lewiston, ID-WA | 38 | 144 | 53.8 | $176K | +1.5% | #314 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 90 | 51 | 19.6 | $520K | +7.8% | #1 of 538 |
| 2Port Townsend, WA | 74 | 41 | 25.1 | $393K | +2.7% | #28 of 538 |
| 3Aberdeen, WA | 72 | 96 | 31.3 | $286K | +3.0% | #43 of 538 |
| 4Pullman, WA | 67 | 39 | 20.8 | $424K | +1.5% | #69 of 538 |
| 5Centralia, WA | 66 | 113 | 34.3 | $279K | +6.7% | #81 of 538 |
| 6Oak Harbor, WA | 63 | 99 | 27.5 | $386K | −1.5% | #103 of 538 |
| 7Ellensburg, WA | 57 | 83 | 41.5 | $240K | +4.2% | #187 of 538 |
| 8Port Angeles, WA | 56 | 126 | 36.0 | $264K | +1.1% | #200 of 538 |
| 9Moses Lake, WA | 56 | 151 | 42.7 | $221K | +6.3% | #205 of 538 |
| 10Othello, WA | 46 | 30 | 47.7 | $192K | +4.3% | #328 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Skamania County, WA | 91 | 8 | 15.9 | $675K | +5.2% | #6 of 2,385 |
| 2Lincoln County, WA | 88 | 6 | 12.4 | $755K | +9.7% | #18 of 2,385 |
| 3Mason County, WA | 88 | 51 | 19.6 | $520K | +7.8% | #19 of 2,385 |
| 4Klickitat County, WA | 87 | 16 | 16.2 | $599K | +6.6% | #21 of 2,385 |
| 5Stevens County, WA | 86 | 44 | 22.7 | $412K | +6.6% | #30 of 2,385 |
| 6Pacific County, WA | 83 | 19 | 17.3 | $531K | +3.6% | #47 of 2,385 |
| 7Pend Oreille County, WA | 82 | 13 | 21.9 | $427K | +7.1% | #54 of 2,385 |
| 8Okanogan County, WA | 81 | 41 | 23.4 | $383K | +7.3% | #60 of 2,385 |
| 9San Juan County, WA | 80 | 20 | 22.2 | $478K | +4.2% | #64 of 2,385 |
| 10Douglas County, WA | 75 | 35 | 22.0 | $474K | +8.0% | #166 of 2,385 |
| 11Jefferson County, WA | 70 | 41 | 25.1 | $393K | +2.7% | #281 of 2,385 |
| 12Franklin County, WA | 66 | 104 | 34.8 | $301K | +5.6% | #433 of 2,385 |
| 13Grays Harbor County, WA | 66 | 96 | 31.3 | $286K | +3.0% | #435 of 2,385 |
| 14Whitman County, WA | 64 | 39 | 20.8 | $424K | +1.5% | #483 of 2,385 |
| 15Lewis County, WA | 63 | 113 | 34.3 | $279K | +6.7% | #538 of 2,385 |
| 16Island County, WA | 62 | 99 | 27.5 | $386K | −1.5% | #551 of 2,385 |
| 17Kitsap County, WA | 61 | 396 | 36.5 | $315K | +2.7% | #606 of 2,385 |
| 18King County, WA | 57 | 4,262 | 45.3 | $284K | +3.1% | #787 of 2,385 |
| 19Whatcom County, WA | 55 | 360 | 38.3 | $268K | +3.9% | #893 of 2,385 |
| 20Snohomish County, WA | 54 | 1,481 | 46.8 | $258K | +4.9% | #938 of 2,385 |
| 21Skagit County, WA | 54 | 217 | 41.5 | $254K | +2.4% | #939 of 2,385 |
| 22Clark County, WA | 54 | 887 | 45.3 | $247K | +5.3% | #943 of 2,385 |
| 23Cowlitz County, WA | 54 | 177 | 40.3 | $241K | +3.5% | #948 of 2,385 |
| 24Kittitas County, WA | 53 | 83 | 41.5 | $240K | +4.2% | #1,006 of 2,385 |
| 25Grant County, WA | 53 | 151 | 42.7 | $221K | +6.3% | #1,021 of 2,385 |
Show all 39 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Clallam County, WA | 52 | 126 | 36.0 | $264K | +1.1% | #1,046 of 2,385 |
| 27Spokane County, WA | 52 | 878 | 40.2 | $248K | +3.2% | #1,055 of 2,385 |
| 28Thurston County, WA | 50 | 520 | 43.7 | $248K | +2.8% | #1,176 of 2,385 |
| 29Pierce County, WA | 49 | 1,618 | 46.1 | $244K | +2.5% | #1,223 of 2,385 |
| 30Benton County, WA | 49 | 382 | 48.9 | $217K | +6.9% | #1,234 of 2,385 |
| 31Walla Walla County, WA | 48 | 95 | 40.5 | $239K | −0.4% | #1,278 of 2,385 |
| 32Yakima County, WA | 47 | 353 | 40.2 | $231K | +1.0% | #1,347 of 2,385 |
| 33Asotin County, WA | 47 | 42 | 44.3 | $218K | +1.0% | #1,351 of 2,385 |
| 34Adams County, WA | 45 | 30 | 47.7 | $192K | +4.3% | #1,488 of 2,385 |
| 35Chelan County, WA | 42 | 164 | 52.0 | $199K | +3.3% | #1,640 of 2,385 |
| Ferry County, WA | Not scored | 5 | 15.8 | $520K | +4.4% | |
| Wahkiakum County, WA | Not scored | 2 | 9.5 | $927K | +9.6% | |
| Columbia County, WA | Not scored | 4 | 21.5 | $427K | +4.7% | |
| Garfield County, WA | Not scored | 2 | 19.4 | $458K | +5.2% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Washington?
Washington has 12,980 salons, barbers and spas on map listings as of September 2026. 1,958 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4,412 businesses with payroll classed as personal care services in 2023, up 6.1% from 2019. Official counts also show 18,572 one-person businesses without payroll.
How much do households in Washington spend on personal care products and services?
About $3.5B a year, or $1,137 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 12,980 salons, barbers and spas on map listings, it comes to $268K per business. It is estimated from the incomes of the 3,064,820 households in Washington and national spending patterns by income.
How does Washington compare with the U.S. for salons, barbers and spas?
Washington has 42.4 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $268K, 26% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Washington would have about 16,376, against 12,980 on map listings. There is one business with payroll in the industry for every 695 households, against one for every 804 across the U.S. The official count rose 6.1% from 2019 to 2023, against +14.1% for the U.S.
Which market in Washington has the highest market score for salons, barbers and spas?
Among 13 scored metro areas in or partly in Washington, the Bremerton-Silverdale-Port Orchard metro area scores highest, at 68 (upper middle). Among 10 scored small-town markets in or partly in Washington, the Shelton area scores highest, at 90 (very high). Among 35 scored counties in Washington, Skamania County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington scores 68 for salons, barbers and spas (upper middle), #3 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Washington
Related business types in Washington
- Hair salons6,359 listings
- Barbershops1,213 listings
- Nail salons1,632 listings
- Spas and skin care3,498 listings
Screening a site or an acquisition in Washington?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.