Market rankings · Nebraska
Salons, barbers and spas in Nebraska
Markets across Nebraska ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 3,163
- 589 chain locations (19%)
- Official establishments
- 919
- +3.8% since 2019
- Household spending a year
- $801M
- On personal care products and services
- Listings per 10k households
- 39.6
- 16% below the U.S.
- Spending per listing
- $253K
- 19% above the U.S.
- Rank among states
- #9 of 51
- Market score 61 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3,163 salons, barbers and spas in Nebraska. Chain locations make up 19% of them, against 15% across the U.S. Per 10,000 households, that is 39.6, 16% below the U.S. rate of 47.2.
Households in Nebraska spend about $801M a year on personal care products and services, or $1,004 per household, in line with the U.S. average. That is about $253K of household spending for each business on map listings, 19% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Nebraska was 919 in 2023, up 3.8% from 2019. That is one for every 868 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 59 SBA-backed loans worth $12.1M have gone to businesses classed as personal care services in Nebraska.
Among the 50 states and DC, Nebraska ranks #9 for salons, barbers and spas, with a Groundwork market score of 61 (upper middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (67). Of the 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest (71).
Every market in Nebraska for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 67 | 1,566 | 40.2 | $265K | +4.2% | #42 of 387 |
| 2Grand Island, NE | 58 | 108 | 35.6 | $263K | +1.5% | #106 of 387 |
| Sioux City, IA-NE-SD | 56 | 237 | 42.7 | $228K | +1.0% | #134 of 387 |
| 3Lincoln, NE | 50 | 585 | 41.5 | $239K | +3.3% | #192 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 71 | 53 | 30.5 | $316K | +3.8% | #47 of 538 |
| 2Beatrice, NE | 64 | 33 | 35.4 | $260K | +0.2% | #100 of 538 |
| 3Hastings, NE | 61 | 56 | 32.8 | $288K | −0.2% | #131 of 538 |
| 4Norfolk, NE | 61 | 64 | 32.6 | $285K | +1.1% | #133 of 538 |
| 5Lexington, NE | 60 | 35 | 35.1 | $272K | +1.1% | #149 of 538 |
| 6Fremont, NE | 58 | 51 | 33.6 | $284K | +2.6% | #164 of 538 |
| 7North Platte, NE | 54 | 53 | 34.9 | $260K | −3.6% | #221 of 538 |
| 8Kearney, NE | 46 | 104 | 45.6 | $215K | +1.9% | #324 of 538 |
| 9Scottsbluff, NE | 37 | 78 | 50.7 | $177K | −1.2% | #422 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% | #17 of 2,385 |
| 2Colfax County, NE | 82 | 9 | 24.3 | $415K | +3.6% | #55 of 2,385 |
| 3Cass County, NE | 78 | 21 | 19.4 | $567K | +3.9% | #100 of 2,385 |
| 4Seward County, NE | 76 | 17 | 25.0 | $407K | +2.3% | #136 of 2,385 |
| 5Sarpy County, NE | 76 | 230 | 31.0 | $373K | +9.0% | #142 of 2,385 |
| 6Washington County, NE | 63 | 21 | 24.9 | $443K | +1.8% | #517 of 2,385 |
| 7Platte County, NE | 62 | 44 | 32.2 | $296K | +3.9% | #570 of 2,385 |
| 8Custer County, NE | 61 | 13 | 28.9 | $320K | 0.0% | #603 of 2,385 |
| 9Otoe County, NE | 59 | 21 | 32.9 | $306K | +3.9% | #688 of 2,385 |
| 10Gage County, NE | 58 | 33 | 35.4 | $260K | +0.2% | #756 of 2,385 |
| 11Dodge County, NE | 53 | 51 | 33.6 | $284K | +2.6% | #977 of 2,385 |
| 12Dawson County, NE | 53 | 34 | 37.2 | $256K | +1.5% | #995 of 2,385 |
| 13Lincoln County, NE | 50 | 53 | 35.6 | $255K | −3.6% | #1,173 of 2,385 |
| 14Adams County, NE | 49 | 51 | 39.0 | $242K | −0.3% | #1,226 of 2,385 |
| 15Dakota County, NE | 49 | 31 | 41.6 | $227K | +0.7% | #1,231 of 2,385 |
| 16Saline County, NE | 49 | 27 | 52.5 | $188K | +1.9% | #1,244 of 2,385 |
| 17Madison County, NE | 45 | 56 | 38.7 | $237K | +1.6% | #1,458 of 2,385 |
| 18Lancaster County, NE | 45 | 568 | 42.3 | $234K | +3.4% | #1,459 of 2,385 |
| 19Douglas County, NE | 45 | 1,140 | 47.8 | $219K | +3.6% | #1,474 of 2,385 |
| 20Hall County, NE | 44 | 98 | 39.9 | $235K | +1.4% | #1,520 of 2,385 |
| 21Box Butte County, NE | 43 | 14 | 31.1 | $282K | −3.0% | #1,557 of 2,385 |
| 22Buffalo County, NE | 37 | 99 | 49.5 | $198K | +1.9% | #1,862 of 2,385 |
| 23Scotts Bluff County, NE | 36 | 77 | 51.1 | $175K | −1.3% | #1,920 of 2,385 |
| 24Holt County, NE | 35 | 18 | 44.4 | $207K | −0.3% | #1,953 of 2,385 |
| 25York County, NE | 35 | 34 | 59.5 | $163K | +3.3% | #1,969 of 2,385 |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Red Willow County, NE | 33 | 22 | 48.8 | $187K | −3.5% | #2,032 of 2,385 |
| Wayne County, NE | Not scored | 17 | 45.3 | $201K | +3.3% | |
| Cheyenne County, NE | Not scored | 22 | 49.3 | $175K | +0.4% | |
| Hamilton County, NE | Not scored | 8 | 22.1 | $464K | +2.9% | |
| Phelps County, NE | Not scored | 17 | 43.4 | $219K | +0.2% | |
| Cuming County, NE | Not scored | 12 | 31.5 | $306K | −2.1% | |
| Butler County, NE | Not scored | 6 | 17.0 | $580K | +1.8% | |
| Knox County, NE | Not scored | 10 | 29.2 | $303K | −0.5% | |
| Cedar County, NE | Not scored | 10 | 29.0 | $332K | 0.0% | |
| Keith County, NE | Not scored | 14 | 34.6 | $257K | −2.7% | |
| Dawes County, NE | Not scored | 14 | 40.5 | $213K | −3.7% | |
| Richardson County, NE | Not scored | 15 | 42.2 | $213K | −4.2% | |
| Merrick County, NE | Not scored | 6 | 18.7 | $487K | +3.3% | |
| Pierce County, NE | Not scored | 6 | 21.1 | $446K | +0.5% | |
| Jefferson County, NE | Not scored | 5 | 15.9 | $549K | −2.6% | |
| Nemaha County, NE | Not scored | 6 | 21.1 | $429K | +0.2% | |
| Burt County, NE | Not scored | 8 | 27.3 | $330K | −0.6% | |
| Kearney County, NE | Not scored | 5 | 17.8 | $564K | +1.5% | |
| Thurston County, NE | Not scored | 6 | 30.2 | $305K | −0.1% | |
| Howard County, NE | Not scored | 4 | 16.0 | $620K | +0.8% | |
| Antelope County, NE | Not scored | 6 | 22.8 | $398K | +1.0% | |
| Clay County, NE | Not scored | 2 | 8.0 | $1.2M | +1.1% | |
| Stanton County, NE | Not scored | 2 | 8.6 | $1.1M | −1.4% | |
| Dixon County, NE | Not scored | 7 | 32.0 | $297K | +0.4% | |
| Fillmore County, NE | Not scored | 9 | 38.2 | $255K | −2.0% | |
| Cherry County, NE | Not scored | 8 | 35.8 | $253K | +1.9% | |
| Boone County, NE | Not scored | 5 | 22.8 | $426K | −0.1% | |
| Johnson County, NE | Not scored | 4 | 23.4 | $377K | −1.4% | |
| Polk County, NE | Not scored | 6 | 28.4 | $339K | +1.1% | |
| Sheridan County, NE | Not scored | 8 | 38.0 | $237K | −5.7% | |
| Thayer County, NE | Not scored | 3 | 14.4 | $642K | −3.6% | |
| Furnas County, NE | Not scored | 10 | 49.8 | $173K | −2.2% | |
| Morrill County, NE | Not scored | 2 | 10.4 | $809K | −3.3% | |
| Nuckolls County, NE | Not scored | 7 | 36.5 | $262K | +0.2% | |
| Valley County, NE | Not scored | 11 | 61.2 | $153K | +0.9% | |
| Chase County, NE | Not scored | 10 | 67.8 | $136K | −4.4% | |
| Webster County, NE | Not scored | 3 | 20.1 | $449K | −1.6% | |
| Nance County, NE | Not scored | 5 | 37.3 | $242K | −3.0% | |
| Kimball County, NE | Not scored | 4 | 26.9 | $310K | −0.5% | |
| Sherman County, NE | Not scored | 6 | 45.3 | $196K | −1.2% | |
| Brown County, NE | Not scored | 2 | 15.7 | $543K | −2.6% | |
| Harlan County, NE | Not scored | 4 | 33.4 | $297K | −1.9% | |
| Franklin County, NE | Not scored | 2 | 15.5 | $581K | −3.1% | |
| Perkins County, NE | Not scored | 2 | 16.8 | $563K | −0.3% | |
| Frontier County, NE | Not scored | 5 | 46.6 | $193K | +6.0% | |
| Hitchcock County, NE | Not scored | 5 | 45.0 | $184K | −5.9% | |
| Pawnee County, NE | Not scored | 3 | 27.5 | $309K | −1.0% | |
| Greeley County, NE | Not scored | 1 | 10.4 | $844K | −1.3% | |
| Gosper County, NE | Not scored | 1 | 12.0 | $811K | −4.8% | |
| Deuel County, NE | Not scored | 4 | 47.8 | $191K | +1.6% | |
| Garden County, NE | Not scored | 4 | 46.6 | $160K | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | $676K | −5.2% | |
| Garfield County, NE | Not scored | 2 | 28.5 | $311K | −5.4% | |
| Boyd County, NE | Not scored | 4 | 53.8 | $170K | −7.5% | |
| Rock County, NE | Not scored | 4 | 66.7 | $133K | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 1 | 33.1 | $280K | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 1 | 32.8 | $314K | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 2 | 82.0 | $110K | −6.1% | |
| Thomas County, NE | Not scored | 1 | 32.9 | $259K | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 1 | 50.8 | $172K | +6.8% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Nebraska?
Nebraska has 3,163 salons, barbers and spas on map listings as of September 2026. 589 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 919 businesses with payroll classed as personal care services in 2023, up 3.8% from 2019. Official counts also show 7,456 one-person businesses without payroll.
How much do households in Nebraska spend on personal care products and services?
About $801M a year, or $1,004 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 3,163 salons, barbers and spas on map listings, it comes to $253K per business. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for salons, barbers and spas?
Nebraska has 39.6 salons, barbers and spas per 10,000 households, 16% below the U.S. rate of 47.2. Spending per business is $253K, 19% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Nebraska would have about 3,766, against 3,163 on map listings. There is one business with payroll in the industry for every 868 households, against one for every 804 across the U.S. The official count rose 3.8% from 2019 to 2023, against +14.1% for the U.S.
Which market in Nebraska has the highest market score for salons, barbers and spas?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 67 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest, at 71 (upper middle). Among 26 scored counties in Nebraska, Saunders County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 61 for salons, barbers and spas (upper middle), #9 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Hair salons1,742 listings
- Barbershops271 listings
- Nail salons353 listings
- Spas and skin care732 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.