Market rankings · Beauty and personal care
Top markets for salons, barbers and spas
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for salons, barbers and spas. The score weighs household spending per business, households per business, population growth and spending power.
- Listings in the U.S.
- 610,374
- 88,972 chain locations (15%)
- Official establishments
- 160,726
- +14.1% since 2019
- Household spending a year
- $129.8B
- On personal care products and services
- Listings per 10k households
- 47.2
- Spending per listing: $213K
A site report maps the salons, barbers and spas on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 610,374 salons, barbers and spas in the U.S. Chain locations make up 15% of them. That is 47.2 per 10,000 households.
At $1,005 per household, households in the U.S. spend about $129.8B a year on personal care products and services. Spread across 610,374 salons, barbers and spas, that is $213K per business.
The official count of businesses with payroll classed as personal care services in the U.S. was 160,726 in 2023, up 14.1% from 2019. They employ 764,640 people, with $23.4B in annual payroll. Official counts also show 1,468,562 one-person businesses without payroll.
The Wildwood-The Villages, FL metro area has the highest market score for salons, barbers and spas among 387 scored metro areas, at 85. In the 10 highest-scoring metro areas, the median spending per business is 44% above the U.S. figure, and the median rate of listings per household is 30% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 13Columbus, OH | 73 | 3,609 | 41.7 | $253K | +4.7% |
| 21Grand Rapids-Wyoming-Kentwood, MI | 71 | 1,710 | 38.8 | $268K | +2.8% |
| 37Cincinnati, OH-KY-IN | 68 | 3,451 | 38.1 | $269K | +2.7% |
| 44Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 5,543 | 37.5 | $308K | +2.6% |
| 48Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% |
| 60Seattle-Tacoma-Bellevue, WA | 63 | 7,361 | 45.8 | $270K | +3.3% |
| 70Indianapolis-Carmel-Greenwood, IN | 62 | 3,920 | 46.5 | $224K | +5.4% |
| 81St. Louis, MO-IL | 60 | 4,640 | 40.0 | $260K | −0.2% |
| 85Kansas City, MO-KS | 60 | 3,940 | 44.0 | $240K | +3.4% |
| 96Fresno, CA | 59 | 1,573 | 42.5 | $231K | +3.2% |
| 102Urban Honolulu, HI | 58 | 1,354 | 40.0 | $294K | −2.3% |
| 116San Jose-Sunnyvale-Santa Clara, CA | 57 | 3,362 | 49.4 | $289K | −0.6% |
| 117Portland-Vancouver-Hillsboro, OR-WA | 57 | 4,360 | 43.2 | $260K | +1.0% |
| 142Sacramento-Roseville-Folsom, CA | 55 | 4,292 | 48.7 | $231K | +3.2% |
| 152Riverside-San Bernardino-Ontario, CA | 54 | 6,860 | 47.3 | $226K | +3.5% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 85 | 142 | 20.2 | $443K | +21.1% |
| 2Greeley, CO | 84 | 441 | 35.5 | $308K | +14.2% |
| 3Merced, CA | 81 | 261 | 30.3 | $301K | +5.1% |
| 4Monroe, MI | 80 | 140 | 22.2 | $452K | +0.7% |
| 5Amherst Town-Northampton, MA | 80 | 227 | 36.5 | $289K | +10.4% |
| 6Gettysburg, PA | 79 | 115 | 28.2 | $360K | +3.6% |
| 7Columbus, IN | 79 | 133 | 39.9 | $255K | +4.3% |
| 8Corvallis, OR | 77 | 110 | 28.5 | $353K | +4.4% |
| 9Helena, MT | 77 | 156 | 40.0 | $255K | +7.7% |
| 10Yuba City, CA | 75 | 241 | 38.9 | $256K | +3.3% |
| 11Albany, OR | 74 | 173 | 34.1 | $275K | +3.0% |
| 12Jefferson City, MO | 73 | 209 | 35.7 | $271K | +2.2% |
| 13Columbus, OH | 73 | 3,609 | 41.7 | $253K | +4.7% |
| 14Ithaca, NY | 72 | 130 | 30.0 | $329K | −1.4% |
| 15Auburn-Opelika, AL | 72 | 229 | 29.9 | $279K | +7.1% |
| 16Visalia, CA | 72 | 507 | 35.4 | $269K | +2.4% |
| 17Midland, MI | 72 | 134 | 38.3 | $267K | +0.3% |
| 18Durham-Chapel Hill, NC | 72 | 981 | 39.5 | $249K | +7.5% |
| 19Rochester, MN | 71 | 339 | 36.5 | $305K | +2.0% |
| 20Bakersfield-Delano, CA | 71 | 1,009 | 35.4 | $268K | +2.3% |
| 21Grand Rapids-Wyoming-Kentwood, MI | 71 | 1,710 | 38.8 | $268K | +2.8% |
| 22Sioux Falls, SD-MN | 71 | 481 | 39.3 | $264K | +9.5% |
| 23Stockton-Lodi, CA | 71 | 1,011 | 41.2 | $264K | +5.5% |
| 24Topeka, KS | 70 | 289 | 29.8 | $320K | +0.1% |
| 25Lewiston-Auburn, ME | 70 | 164 | 34.9 | $260K | +4.8% |
| 26Reno, NV | 70 | 953 | 42.4 | $250K | +5.0% |
| 27Ames, IA | 69 | 147 | 29.5 | $334K | +2.2% |
| 28Lexington Park, MD | 69 | 269 | 35.4 | $330K | +2.1% |
| 29Kingston, NY | 69 | 253 | 34.1 | $309K | +1.1% |
| 30Muskegon-Norton Shores, MI | 69 | 222 | 32.8 | $274K | +1.8% |
| 31Provo-Orem-Lehi, UT | 69 | 885 | 42.8 | $265K | +14.5% |
| 32Duluth, MN-WI | 68 | 345 | 28.7 | $335K | +0.2% |
| 33Logan, UT-ID | 68 | 151 | 30.6 | $330K | +8.8% |
| 34Bremerton-Silverdale-Port Orchard, WA | 68 | 396 | 36.5 | $315K | +2.7% |
| 35Niles, MI | 68 | 201 | 31.4 | $299K | −1.3% |
| 36Ogden, UT | 68 | 888 | 41.5 | $271K | +5.3% |
| 37Cincinnati, OH-KY-IN | 68 | 3,451 | 38.1 | $269K | +2.7% |
| 38Hanford-Corcoran, CA | 68 | 159 | 36.1 | $261K | +1.0% |
| 39Traverse City, MI | 68 | 266 | 40.7 | $252K | +2.2% |
| 40Bloomington, IN | 67 | 210 | 30.9 | $300K | +2.0% |
| 41El Centro, CA | 67 | 161 | 32.4 | $267K | +1.1% |
| 42Omaha, NE-IA | 67 | 1,566 | 40.2 | $265K | +4.2% |
| 43Hagerstown-Martinsburg, MD-WV | 67 | 409 | 34.6 | $263K | +7.1% |
| 44Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 5,543 | 37.5 | $308K | +2.6% |
| 45Ann Arbor, MI | 65 | 587 | 39.0 | $284K | −0.4% |
| 46York-Hanover, PA | 65 | 673 | 37.1 | $275K | +3.6% |
| 47Jackson, MI | 65 | 216 | 34.5 | $271K | −0.4% |
| 48Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% |
| 49Lansing-East Lansing, MI | 65 | 719 | 37.0 | $262K | +1.4% |
| 50Rapid City, SD | 65 | 253 | 40.3 | $245K | +6.2% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Shelton, WA | 90 | 51 | 19.6 | $520K | +7.8% |
| 2Blackfoot, ID | 87 | 45 | 27.9 | $348K | +6.4% |
| 3Holland, MI | 84 | 101 | 22.2 | $463K | +2.1% |
| 4Kendallville, IN | 82 | 43 | 23.7 | $398K | +1.0% |
| 5Houghton, MI | 82 | 38 | 24.6 | $363K | +1.8% |
| 6Monticello, NY | 81 | 77 | 24.5 | $400K | +2.7% |
| 7Huron, SD | 81 | 20 | 26.5 | $346K | +2.4% |
| 8Safford, AZ | 81 | 34 | 26.7 | $337K | +4.0% |
| 9Pahrump, NV | 80 | 55 | 24.8 | $359K | +10.3% |
| 10Wilmington, OH | 80 | 46 | 27.4 | $344K | +0.6% |
| 11Jacksonville, TX | 80 | 45 | 24.7 | $328K | +5.4% |
| 12Urbana, OH | 79 | 40 | 25.6 | $375K | +0.2% |
| 13Greensburg, IN | 79 | 34 | 31.7 | $304K | +0.4% |
| 14Elko, NV | 79 | 71 | 35.1 | $287K | +2.1% |
| 15Lewisburg, TN | 79 | 42 | 30.8 | $282K | +10.5% |
| 16Bellefontaine, OH | 78 | 53 | 27.1 | $350K | +0.4% |
| 17Auburn, IN | 78 | 48 | 28.1 | $339K | +2.9% |
| 18Anderson Creek, NC | 78 | 143 | 28.7 | $299K | +12.3% |
| 19Mountain Home, ID | 77 | 35 | 31.6 | $286K | +2.8% |
| 20Lake of the Woods, VA | 76 | 38 | 25.6 | $393K | +10.1% |
| 21Faribault-Northfield, MN | 76 | 70 | 29.8 | $347K | +4.2% |
| 22Greencastle, IN | 76 | 43 | 30.4 | $317K | +3.2% |
| 23Hemlock Farms, PA | 75 | 63 | 26.0 | $389K | +7.2% |
| 24Payson, AZ | 75 | 59 | 25.0 | $350K | +0.9% |
| 25Show Low, AZ | 75 | 102 | 25.5 | $319K | +3.0% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% |
| 2Morgan County, UT | 96 | 6 | 15.9 | $811K | +8.1% |
| 3Jefferson County, MT | 95 | 8 | 16.0 | $691K | +9.8% |
| 4Harris County, GA | 93 | 18 | 13.8 | $743K | +6.8% |
| 5Lincoln County, MO | 92 | 47 | 20.6 | $499K | +11.4% |
| 6Skamania County, WA | 91 | 8 | 15.9 | $675K | +5.2% |
| 7Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% |
| 8Lyon County, NV | 91 | 45 | 19.0 | $519K | +9.5% |
| 9Elbert County, CO | 90 | 21 | 21.0 | $618K | +16.5% |
| 10Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% |
| 11Chatham County, NC | 90 | 78 | 23.6 | $443K | +11.0% |
| 12Juab County, UT | 90 | 11 | 28.5 | $379K | +14.8% |
| 13Camden County, NC | 89 | 5 | 12.5 | $763K | +8.8% |
| 14Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% |
| 15Waller County, TX | 89 | 35 | 19.1 | $510K | +21.9% |
| 16Blanco County, TX | 89 | 11 | 21.3 | $456K | +18.6% |
| 17Saunders County, NE | 89 | 22 | 24.7 | $437K | +6.0% |
| 18Lincoln County, WA | 88 | 6 | 12.4 | $755K | +9.7% |
| 19Mason County, WA | 88 | 51 | 19.6 | $520K | +7.8% |
| 20Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% |
| 21Klickitat County, WA | 87 | 16 | 16.2 | $599K | +6.6% |
| 22Le Sueur County, MN | 87 | 24 | 20.6 | $525K | +2.9% |
| 23Pinal County, AZ | 87 | 318 | 19.6 | $505K | +25.4% |
| 24Morrow County, OH | 86 | 17 | 12.6 | $781K | +3.7% |
| 25Oconto County, WI | 86 | 24 | 14.3 | $686K | +2.9% |
Scored: 387 metro areas, 538 small-town markets and 2,385 counties, each with at least 5 salons, barbers and spas on map listings (counties: 10,000 people or more). Spending per listing is all household spending on personal care products and services over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
Excel · free with an account
Every market in one Excel file
Salons, barbers and spas figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Salons, barbers and spas by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Auburn-Opelika metro area · 72
- AlaskaTop metro area: Fairbanks-College metro area · 59
- ArizonaTop metro area: Lake Havasu City-Kingman metro area · 64
- ArkansasTop metro area: Fayetteville-Springdale-Rogers metro area · 52
- CaliforniaTop metro area: Merced metro area · 81
- ColoradoTop metro area: Greeley metro area · 84
- ConnecticutTop metro area: Waterbury-Shelton metro area · 56
- DelawareTop metro area: Dover metro area · 45
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 65
- FloridaTop metro area: Wildwood-The Villages metro area · 85
- GeorgiaTop metro area: Dalton metro area · 51
- HawaiiTop metro area: Urban Honolulu metro area · 58
- IdahoTop metro area: Twin Falls metro area · 52
- IllinoisTop metro area: Champaign-Urbana metro area · 63
- IndianaTop metro area: Columbus metro area · 79
- IowaTop metro area: Ames metro area · 69
- KansasTop metro area: Topeka metro area · 70
- KentuckyTop metro area: Owensboro metro area · 61
- LouisianaTop metro area: Hammond metro area · 46
- MaineTop metro area: Lewiston-Auburn metro area · 70
- MarylandTop metro area: Lexington Park metro area · 69
- MassachusettsTop metro area: Amherst Town-Northampton metro area · 80
- MichiganTop metro area: Monroe metro area · 80
- MinnesotaTop metro area: Rochester metro area · 71
- MississippiTop metro area: Gulfport-Biloxi metro area · 48
- MissouriTop metro area: Jefferson City metro area · 73
- MontanaTop metro area: Helena metro area · 77
- NebraskaTop metro area: Omaha metro area · 67
- NevadaTop metro area: Reno metro area · 70
- New HampshireTop metro area: Manchester-Nashua metro area · 48
- New JerseyTop metro area: Trenton-Princeton metro area · 61
- New MexicoTop metro area: Las Cruces metro area · 65
- New YorkTop metro area: Ithaca metro area · 72
- North CarolinaTop metro area: Durham-Chapel Hill metro area · 72
- North DakotaTop metro area: Grand Forks metro area · 63
- OhioTop metro area: Columbus metro area · 73
- OklahomaTop metro area: Oklahoma City metro area · 45
- OregonTop metro area: Corvallis metro area · 77
- PennsylvaniaTop metro area: Gettysburg metro area · 79
- Rhode IslandTop metro area: Providence-Warwick metro area · 41
- South CarolinaTop metro area: Spartanburg metro area · 53
- South DakotaTop metro area: Sioux Falls metro area · 71
- TennesseeTop metro area: Morristown metro area · 60
- TexasTop metro area: Midland metro area · 57
- UtahTop metro area: Provo-Orem-Lehi metro area · 69
- VermontTop metro area: Burlington-South Burlington metro area · 62
- VirginiaTop metro area: Charlottesville metro area · 63
- WashingtonTop metro area: Bremerton-Silverdale-Port Orchard metro area · 68
- West VirginiaTop metro area: Weirton-Steubenville metro area · 56
- WisconsinTop metro area: Oshkosh-Neenah metro area · 59
- WyomingTop metro area: Cheyenne metro area · 52
Related business types
- Hair salons301,710 listings
- Barbershops68,854 listings
- Nail salons77,706 listings
- Spas and skin care148,223 listings
Questions
Which metro areas have the highest market score for salons, barbers and spas?
The top 5 are Wildwood-The Villages, FL (85); Greeley, CO (84); Merced, CA (81); Monroe, MI (80); and Amherst Town-Northampton, MA (80). The score compares each of 387 scored metro areas with the others for salons, barbers and spas.
How many salons, barbers and spas are in the U.S.?
The U.S. has 610,374 salons, barbers and spas on map listings as of September 2026. 88,972 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 160,726 businesses with payroll classed as personal care services in 2023, up 14.1% from 2019. Another 1,468,562 one-person businesses have no payroll, by official counts.
How much do U.S. households spend on personal care products and services?
About $129.8B a year, or $1,005 per household. Spread across the 610,374 salons, barbers and spas on map listings, it comes to $213K per business. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.