Market rankings · Minnesota

Salons, barbers and spas in Minnesota

Every metro area, small-town market and county in Minnesota, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 8,137; 1,581 chain locations (19%)
Official establishments: 2,835; +3.5% since 2019
Household spending a year: $2.5B; On personal care products and services
Listings per 10k households: 35.3; 25% below the U.S.
Spending per listing: $310K; 46% above the U.S.
Rank among states: #4 of 51; Market score 67 · Upper middle

A site report maps the salons, barbers and spas on map listings around any address in Minnesota by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Minnesota has 8,137 salons, barbers and spas on map listings as of September 2026. Chain locations make up 19% of them, against 15% across the U.S. That comes to 35.3 for every 10,000 households, 25% below the U.S. rate of 47.2.

At $1,091 per household (9% above the U.S. average), households in Minnesota spend about $2.5B a year on personal care products and services. That is about $310K of household spending for each business on map listings, 46% above the U.S. figure of $213K.

In 2023, official counts showed 2,835 businesses with payroll in Minnesota classed as personal care services, up 3.5% from 2019. That is one for every 814 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 234 SBA-backed loans worth $65.8M have gone to businesses classed as personal care services in Minnesota.

Among the 50 states and DC, Minnesota ranks #4 for salons, barbers and spas, with a Groundwork market score of 67 (upper middle). Of the 9 scored metro areas in or partly in Minnesota, the Rochester metro area scores highest (71). Of the 19 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest (76).

Every market in Minnesota for salons, barbers and spas

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Numbered by Groundwork market score among the markets based in Minnesota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Minnesota, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Rochester, MN	71	339	36.5	$305K	+2.0%	#19 of 387
Sioux Falls, SD-MN	71	481	39.3	$264K	+9.5%	#22 of 387
2Duluth, MN-WI	68	345	28.7	$335K	+0.2%	#32 of 387
3Minneapolis-St. Paul-Bloomington, MN-WI	66	5,543	37.5	$308K	+2.6%	#44 of 387
Grand Forks, ND-MN	63	160	36.7	$261K	+0.8%	#64 of 387
4Mankato, MN	62	154	37.9	$261K	+1.2%	#66 of 387
5St. Cloud, MN	57	307	39.3	$252K	+3.0%	#119 of 387
La Crosse-Onalaska, WI-MN	56	280	38.9	$252K	+0.4%	#129 of 387
Fargo, ND-MN	49	523	47.4	$212K	+7.7%	#209 of 387

Small-town markets

Small-town markets reaching Minnesota, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Faribault-Northfield, MN	76	70	29.8	$347K	+4.2%	#21 of 538
2Austin, MN	73	40	25.4	$380K	+2.3%	#32 of 538
Wahpeton, ND-MN	72	28	29.5	$332K	0.0%	#36 of 538
3Fergus Falls, MN	71	72	28.6	$338K	+1.6%	#45 of 538
4Hutchinson, MN	70	46	30.2	$333K	−0.3%	#48 of 538
5Red Wing, MN	68	59	29.9	$340K	+1.3%	#62 of 538
6Grand Rapids, MN	66	55	29.7	$316K	+0.9%	#79 of 538
7Bemidji, MN	63	58	31.9	$297K	+1.8%	#107 of 538
8Willmar, MN	63	62	35.2	$280K	+2.3%	#109 of 538
9Brainerd, MN	63	159	37.6	$257K	+4.3%	#113 of 538
10Owatonna, MN	61	51	33.7	$303K	+0.2%	#130 of 538
11Winona, MN	60	73	36.0	$265K	+1.8%	#150 of 538
12Marshall, MN	57	36	35.6	$274K	+1.0%	#178 of 538
13Detroit Lakes, MN	55	58	40.2	$241K	+0.9%	#210 of 538
14Fairmont, MN	54	28	31.7	$283K	−2.8%	#218 of 538
15New Ulm, MN	54	38	34.5	$272K	−1.5%	#219 of 538
16Albert Lea, MN	53	45	35.0	$270K	−1.5%	#231 of 538
17Alexandria, MN	52	78	44.5	$225K	+2.6%	#249 of 538
18Worthington, MN	39	35	45.6	$207K	+0.6%	#399 of 538

Counties

Counties in Minnesota, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Le Sueur County, MN	87	24	20.6	$525K	+2.9%	#22 of 2,385
2Cass County, MN	86	24	18.6	$508K	+4.2%	#28 of 2,385
3Kanabec County, MN	82	10	15.2	$622K	+3.6%	#50 of 2,385
4Sibley County, MN	80	16	27.0	$374K	+3.6%	#69 of 2,385
5Watonwan County, MN	79	7	16.6	$583K	+2.0%	#77 of 2,385
6Dodge County, MN	79	16	19.8	$552K	+2.3%	#80 of 2,385
7Hubbard County, MN	79	22	24.5	$388K	+4.6%	#87 of 2,385
8Pine County, MN	79	35	28.4	$329K	+5.5%	#92 of 2,385
9Nicollet County, MN	78	26	20.0	$521K	−0.7%	#102 of 2,385
10Todd County, MN	78	18	17.6	$520K	+3.0%	#103 of 2,385
11Wright County, MN	76	159	29.4	$398K	+11.1%	#138 of 2,385
12Morrison County, MN	76	37	26.3	$359K	+1.9%	#145 of 2,385
13Scott County, MN	75	117	21.3	$602K	+5.1%	#158 of 2,385
14Aitkin County, MN	74	13	18.0	$484K	+3.5%	#180 of 2,385
15Wabasha County, MN	74	23	25.1	$410K	+0.7%	#182 of 2,385
16Sherburne County, MN	73	91	25.6	$454K	+6.8%	#204 of 2,385
17Benton County, MN	72	30	17.9	$545K	+0.9%	#221 of 2,385
18Isanti County, MN	72	37	22.7	$456K	+7.3%	#222 of 2,385
19Meeker County, MN	72	21	22.5	$432K	+0.7%	#226 of 2,385
20Carlton County, MN	72	33	23.4	$426K	+1.4%	#227 of 2,385
21Rice County, MN	72	70	29.8	$347K	+4.2%	#233 of 2,385
22Carver County, MN	71	123	29.9	$437K	+6.6%	#246 of 2,385
23Polk County, MN	71	30	24.3	$396K	−1.8%	#251 of 2,385
24Clay County, MN	70	68	25.7	$391K	+3.6%	#282 of 2,385
25Fillmore County, MN	70	25	28.7	$342K	+1.4%	#288 of 2,385

Show all 87 counties

Counties in Minnesota, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Anoka County, MN	69	398	29.0	$395K	+4.7%	#309 of 2,385
27Faribault County, MN	68	14	23.0	$402K	−0.1%	#330 of 2,385
28Mower County, MN	68	40	25.4	$380K	+2.3%	#331 of 2,385
29Pope County, MN	67	15	30.3	$323K	+0.8%	#385 of 2,385
30Lake County, MN	66	10	20.2	$471K	−1.6%	#404 of 2,385
31Chisago County, MN	66	63	29.5	$381K	+4.3%	#409 of 2,385
32McLeod County, MN	66	46	30.2	$333K	−0.3%	#419 of 2,385
33Otter Tail County, MN	65	72	28.6	$338K	+1.6%	#456 of 2,385
34Houston County, MN	64	18	22.1	$457K	−2.3%	#481 of 2,385
35Cottonwood County, MN	64	12	25.9	$366K	−1.0%	#490 of 2,385
36Renville County, MN	63	14	23.1	$410K	−2.3%	#519 of 2,385
37Goodhue County, MN	63	59	29.9	$340K	+1.3%	#525 of 2,385
38Chippewa County, MN	62	12	23.4	$397K	−1.6%	#550 of 2,385
39Itasca County, MN	61	55	29.7	$316K	+0.9%	#605 of 2,385
40Roseau County, MN	60	22	34.9	$274K	−0.3%	#652 of 2,385
41Dakota County, MN	59	703	40.3	$294K	+3.9%	#696 of 2,385
42Washington County, MN	59	481	45.6	$274K	+6.9%	#703 of 2,385
43St. Louis County, MN	58	257	29.5	$324K	+0.2%	#737 of 2,385
44Koochiching County, MN	58	18	30.7	$307K	−3.7%	#741 of 2,385
45Beltrami County, MN	58	58	31.9	$297K	+1.8%	#744 of 2,385
46Kandiyohi County, MN	58	62	35.2	$280K	+2.3%	#748 of 2,385
47Steele County, MN	57	51	33.7	$303K	+0.2%	#778 of 2,385
48Mille Lacs County, MN	57	37	34.7	$276K	+4.8%	#793 of 2,385
49Waseca County, MN	56	22	29.4	$327K	−1.5%	#825 of 2,385
50Olmsted County, MN	56	275	41.1	$278K	+2.3%	#838 of 2,385
51Winona County, MN	56	73	36.0	$265K	+1.8%	#846 of 2,385
52Lyon County, MN	53	36	35.6	$274K	+1.0%	#982 of 2,385
53Wadena County, MN	53	20	32.9	$267K	+1.9%	#986 of 2,385
54Brown County, MN	51	38	34.5	$272K	−1.5%	#1,093 of 2,385
55Becker County, MN	51	58	40.2	$241K	+0.9%	#1,114 of 2,385
56Hennepin County, MN	50	2,251	41.7	$278K	+0.2%	#1,162 of 2,385
57Freeborn County, MN	50	45	35.0	$270K	−1.5%	#1,165 of 2,385
58Ramsey County, MN	48	839	37.9	$279K	−1.8%	#1,257 of 2,385
59Redwood County, MN	48	21	33.4	$272K	−1.0%	#1,260 of 2,385
60Douglas County, MN	48	78	44.5	$225K	+2.6%	#1,285 of 2,385
61Martin County, MN	47	28	31.7	$283K	−2.8%	#1,316 of 2,385
62Crow Wing County, MN	47	135	45.9	$213K	+4.3%	#1,356 of 2,385
63Stearns County, MN	45	277	45.1	$220K	+3.6%	#1,473 of 2,385
64Blue Earth County, MN	40	128	46.4	$209K	+2.1%	#1,731 of 2,385
65Pennington County, MN	36	25	40.3	$240K	−1.8%	#1,897 of 2,385
66Nobles County, MN	35	35	45.6	$207K	+0.6%	#1,952 of 2,385
Jackson County, MN	Not scored	9	20.5	$474K	−1.3%
Swift County, MN	Not scored	6	14.6	$631K	−0.4%
Stevens County, MN	Not scored	9	23.1	$428K	+0.8%
Rock County, MN	Not scored	16	39.7	$246K	−1.7%
Yellow Medicine County, MN	Not scored	11	27.0	$361K	−0.2%
Pipestone County, MN	Not scored	13	32.7	$287K	−1.7%
Marshall County, MN	Not scored	9	23.8	$395K	−2.5%
Clearwater County, MN	Not scored	5	15.0	$610K	+1.0%
Murray County, MN	Not scored	12	33.3	$290K	−2.9%
Lac qui Parle County, MN	Not scored	8	27.4	$358K	+0.2%
Wilkin County, MN	Not scored	5	18.8	$496K	−2.9%
Norman County, MN	Not scored	7	25.9	$362K	−1.6%
Grant County, MN	Not scored	6	24.1	$399K	−0.1%
Cook County, MN	Not scored	9	33.2	$299K	−1.4%
Lincoln County, MN	Not scored	4	16.4	$575K	−0.7%
Mahnomen County, MN	Not scored	6	31.8	$273K	−4.1%
Big Stone County, MN	Not scored	6	28.1	$343K	−2.0%
Kittson County, MN	Not scored	9	50.7	$196K	−3.7%
Red Lake County, MN	Not scored	2	12.0	$808K	+0.1%
Lake of the Woods County, MN	Not scored	5	27.5	$367K	0.0%
Traverse County, MN	Not scored	4	30.5	$300K	−6.8%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Minnesota?

Map listings as of September 2026 show 8,137 salons, barbers and spas in Minnesota. 1,581 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 2,835 businesses with payroll classed as personal care services in 2023, up 3.5% from 2019. Official counts list 14,077 one-person businesses without payroll.

How much do households in Minnesota spend on personal care products and services?

About $2.5B a year, or $1,091 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 8,137 salons, barbers and spas on map listings, it comes to $310K per business. It is estimated from the incomes of the 2,307,955 households in Minnesota and national spending patterns by income.

How does Minnesota compare with the U.S. for salons, barbers and spas?

Minnesota has 35.3 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $310K, 46% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Minnesota would have about 11,842, against 8,137 on map listings. There is one business with payroll in the industry for every 814 households, against one for every 804 across the U.S. The official count rose 3.5% from 2019 to 2023, against +14.1% for the U.S.

Which market in Minnesota has the highest market score for salons, barbers and spas?

Among 9 scored metro areas in or partly in Minnesota, the Rochester metro area scores highest, at 71 (upper middle). Among 19 scored small-town markets in or partly in Minnesota, the Faribault-Northfield area scores highest, at 76 (high). Among 66 scored counties in Minnesota, Le Sueur County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Minnesota scores 67 for salons, barbers and spas (upper middle), #4 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Minnesota. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons4,467 listings
Barbershops635 listings
Nail salons871 listings
Spas and skin care1,976 listings

Screening a site or an acquisition in Minnesota?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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