Market rankings · Kansas
Salons, barbers and spas in Kansas
Markets across Kansas ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 4,752
- 870 chain locations (18%)
- Official establishments
- 1,205
- +15.3% since 2019
- Household spending a year
- $1.2B
- On personal care products and services
- Listings per 10k households
- 40.5
- 14% below the U.S.
- Spending per listing
- $246K
- 16% above the U.S.
- Rank among states
- #18 of 51
- Market score 54 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Kansas by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4,752 salons, barbers and spas in Kansas. Of those, 870 are chain locations, or 18%, against 15% across the U.S. Per 10,000 households, that is 40.5, 14% below the U.S. rate of 47.2.
Households in Kansas spend about $1.2B a year on personal care products and services, or $996 per household, in line with the U.S. average. Spread across 4,752 salons, barbers and spas, that is $246K per business, 16% above the U.S. figure of $213K.
Official counts show 1,205 businesses with payroll classed as personal care services in Kansas in 2023, up 15.3% from 2019. That is one for every 974 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 72 SBA-backed loans worth $18M have gone to businesses classed as personal care services in Kansas.
Among the 50 states and DC, Kansas ranks #18 for salons, barbers and spas, with a Groundwork market score of 54 (upper middle). Of the 7 scored metro areas in or partly in Kansas, the Topeka metro area scores highest (70). Of the 13 scored small-town markets in or partly in Kansas, the McPherson area scores highest (61).
Every market in Kansas for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Kansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Topeka, KS | 70 | 289 | 29.8 | $320K | +0.1% | #24 of 387 |
| Kansas City, MO-KS | 60 | 3,940 | 44.0 | $240K | +3.4% | #85 of 387 |
| St. Joseph, MO-KS | 58 | 150 | 32.0 | $283K | −2.0% | #103 of 387 |
| Joplin, MO-KS | 58 | 313 | 39.4 | $225K | +3.9% | #113 of 387 |
| 2Lawrence, KS | 52 | 194 | 38.5 | $256K | +1.8% | #168 of 387 |
| 3Manhattan, KS | 45 | 209 | 40.8 | $227K | +1.4% | #247 of 387 |
| 4Wichita, KS | 41 | 1,191 | 46.7 | $206K | +2.4% | #288 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McPherson, KS | 61 | 39 | 32.1 | $304K | −0.4% | #129 of 538 |
| 2Ottawa, KS | 61 | 35 | 33.6 | $282K | +1.1% | #135 of 538 |
| 3Atchison, KS | 57 | 18 | 31.4 | $279K | −0.9% | #177 of 538 |
| 4Emporia, KS | 54 | 40 | 27.3 | $314K | +0.4% | #217 of 538 |
| 5Pittsburg, KS | 43 | 51 | 32.2 | $257K | +0.1% | #357 of 538 |
| 6Arkansas City-Winfield, KS | 43 | 53 | 39.6 | $220K | −0.4% | #358 of 538 |
| 7Great Bend, KS | 43 | 42 | 40.5 | $214K | −2.5% | #360 of 538 |
| 8Hutchinson, KS | 41 | 101 | 39.5 | $222K | −0.6% | #378 of 538 |
| 9Salina, KS | 39 | 98 | 39.3 | $232K | −1.4% | #396 of 538 |
| 10Liberal, KS | 38 | 38 | 52.4 | $173K | −3.6% | #407 of 538 |
| 11Garden City, KS | 37 | 63 | 47.6 | $205K | −2.1% | #415 of 538 |
| 12Dodge City, KS | 35 | 58 | 49.2 | $193K | −0.6% | #442 of 538 |
| 13Hays, KS | 25 | 73 | 59.6 | $151K | +0.4% | #506 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawatomie County, KS | 79 | 20 | 21.3 | $503K | +6.9% | #82 of 2,385 |
| 2Jackson County, KS | 78 | 7 | 14.0 | $689K | +1.5% | #97 of 2,385 |
| 3Jefferson County, KS | 77 | 12 | 16.2 | $636K | −0.2% | #113 of 2,385 |
| 4Leavenworth County, KS | 70 | 88 | 29.2 | $368K | +3.2% | #283 of 2,385 |
| 5Osage County, KS | 69 | 13 | 20.2 | $465K | −0.3% | #302 of 2,385 |
| 6Miami County, KS | 67 | 51 | 37.1 | $287K | +5.9% | #392 of 2,385 |
| 7Wyandotte County, KS | 66 | 172 | 27.9 | $321K | +1.0% | #424 of 2,385 |
| 8Marion County, KS | 61 | 11 | 23.2 | $391K | −1.3% | #591 of 2,385 |
| 9Butler County, KS | 60 | 99 | 39.1 | $262K | +3.1% | #660 of 2,385 |
| 10Sumner County, KS | 59 | 28 | 31.2 | $295K | −0.1% | #694 of 2,385 |
| 11McPherson County, KS | 57 | 39 | 32.1 | $304K | −0.4% | #776 of 2,385 |
| 12Franklin County, KS | 57 | 35 | 33.6 | $282K | +1.1% | #791 of 2,385 |
| 13Nemaha County, KS | 54 | 14 | 34.7 | $282K | −2.1% | #934 of 2,385 |
| 14Atchison County, KS | 54 | 18 | 31.4 | $279K | −0.9% | #935 of 2,385 |
| 15Shawnee County, KS | 53 | 254 | 33.7 | $280K | 0.0% | #979 of 2,385 |
| 16Dickinson County, KS | 52 | 25 | 31.2 | $301K | +1.4% | #1,035 of 2,385 |
| 17Johnson County, KS | 52 | 1,252 | 50.2 | $243K | +4.2% | #1,060 of 2,385 |
| 18Cherokee County, KS | 51 | 20 | 25.4 | $330K | −1.0% | #1,083 of 2,385 |
| 19Lyon County, KS | 49 | 38 | 28.2 | $304K | +0.5% | #1,202 of 2,385 |
| 20Labette County, KS | 48 | 26 | 32.2 | $263K | −2.4% | #1,265 of 2,385 |
| 21Harvey County, KS | 47 | 50 | 36.5 | $261K | −1.2% | #1,326 of 2,385 |
| 22Douglas County, KS | 47 | 194 | 38.5 | $256K | +1.8% | #1,329 of 2,385 |
| 23Allen County, KS | 46 | 16 | 31.9 | $278K | −1.8% | #1,387 of 2,385 |
| 24Bourbon County, KS | 45 | 20 | 34.2 | $258K | −0.1% | #1,444 of 2,385 |
| 25Crawford County, KS | 42 | 51 | 32.2 | $257K | +0.1% | #1,612 of 2,385 |
Show all 105 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Neosho County, KS | 42 | 26 | 40.2 | $214K | −1.7% | #1,633 of 2,385 |
| 27Montgomery County, KS | 41 | 38 | 29.5 | $284K | −3.9% | #1,658 of 2,385 |
| 28Barton County, KS | 41 | 42 | 40.5 | $214K | −2.5% | #1,679 of 2,385 |
| 29Reno County, KS | 40 | 101 | 39.5 | $222K | −0.6% | #1,723 of 2,385 |
| 30Cowley County, KS | 40 | 53 | 39.6 | $220K | −0.4% | #1,726 of 2,385 |
| 31Sedgwick County, KS | 38 | 1,014 | 49.0 | $195K | +2.6% | #1,822 of 2,385 |
| 32Geary County, KS | 37 | 63 | 44.5 | $192K | −1.2% | #1,863 of 2,385 |
| 33Seward County, KS | 37 | 38 | 52.4 | $173K | −3.6% | #1,875 of 2,385 |
| 34Saline County, KS | 36 | 92 | 40.8 | $222K | −1.6% | #1,900 of 2,385 |
| 35Finney County, KS | 36 | 63 | 47.6 | $205K | −2.1% | #1,908 of 2,385 |
| 36Ford County, KS | 35 | 58 | 49.2 | $193K | −0.6% | #1,961 of 2,385 |
| 37Riley County, KS | 30 | 126 | 45.5 | $201K | +0.8% | #2,130 of 2,385 |
| 38Ellis County, KS | 26 | 73 | 59.6 | $151K | +0.4% | #2,216 of 2,385 |
| Marshall County, KS | Not scored | 16 | 38.3 | $234K | −1.7% | |
| Linn County, KS | Not scored | 7 | 16.1 | $566K | +3.7% | |
| Rice County, KS | Not scored | 9 | 24.2 | $369K | −1.2% | |
| Brown County, KS | Not scored | 11 | 29.0 | $317K | −4.0% | |
| Pratt County, KS | Not scored | 18 | 51.9 | $172K | −0.2% | |
| Cloud County, KS | Not scored | 12 | 31.4 | $269K | −2.0% | |
| Wilson County, KS | Not scored | 11 | 31.3 | $278K | −3.3% | |
| Coffey County, KS | Not scored | 11 | 31.0 | $310K | +1.3% | |
| Clay County, KS | Not scored | 7 | 19.9 | $465K | −1.7% | |
| Thomas County, KS | Not scored | 16 | 51.0 | $186K | −2.5% | |
| Anderson County, KS | Not scored | 8 | 24.9 | $346K | +2.3% | |
| Doniphan County, KS | Not scored | 7 | 25.7 | $374K | +1.7% | |
| Grant County, KS | Not scored | 14 | 58.8 | $179K | −4.0% | |
| Kingman County, KS | Not scored | 10 | 31.6 | $275K | −5.4% | |
| Wabaunsee County, KS | Not scored | 3 | 11.2 | $901K | +1.8% | |
| Russell County, KS | Not scored | 16 | 51.6 | $169K | −1.4% | |
| Ellsworth County, KS | Not scored | 5 | 20.4 | $453K | −1.7% | |
| Pawnee County, KS | Not scored | 6 | 25.1 | $376K | −4.2% | |
| Greenwood County, KS | Not scored | 7 | 26.3 | $331K | −2.3% | |
| Sherman County, KS | Not scored | 11 | 44.9 | $207K | −2.4% | |
| Ottawa County, KS | Not scored | 6 | 24.9 | $385K | +0.3% | |
| Mitchell County, KS | Not scored | 13 | 48.5 | $189K | −3.2% | |
| Gray County, KS | Not scored | 6 | 28.1 | $356K | +0.1% | |
| Washington County, KS | Not scored | 7 | 29.5 | $302K | −0.2% | |
| Harper County, KS | Not scored | 9 | 40.8 | $205K | −1.8% | |
| Norton County, KS | Not scored | 8 | 40.0 | $205K | −3.0% | |
| Morris County, KS | Not scored | 3 | 11.8 | $738K | −0.3% | |
| Stevens County, KS | Not scored | 5 | 26.5 | $352K | −4.9% | |
| Scott County, KS | Not scored | 4 | 17.5 | $514K | −6.3% | |
| Phillips County, KS | Not scored | 7 | 30.8 | $279K | −4.8% | |
| Rooks County, KS | Not scored | 12 | 56.2 | $159K | −4.9% | |
| Republic County, KS | Not scored | 7 | 35.1 | $241K | −0.8% | |
| Barber County, KS | Not scored | 10 | 54.7 | $167K | −2.9% | |
| Stafford County, KS | Not scored | 5 | 31.7 | $289K | −1.3% | |
| Meade County, KS | Not scored | 9 | 59.9 | $158K | −5.1% | |
| Kearny County, KS | Not scored | 4 | 28.0 | $360K | −2.0% | |
| Haskell County, KS | Not scored | 4 | 28.5 | $333K | −4.2% | |
| Smith County, KS | Not scored | 4 | 25.3 | $358K | 0.0% | |
| Osborne County, KS | Not scored | 6 | 38.0 | $230K | −5.8% | |
| Chautauqua County, KS | Not scored | 3 | 22.1 | $389K | −1.9% | |
| Woodson County, KS | Not scored | 4 | 31.9 | $268K | +0.7% | |
| Rush County, KS | Not scored | 3 | 21.6 | $412K | −3.2% | |
| Lincoln County, KS | Not scored | 2 | 15.6 | $558K | −3.0% | |
| Jewell County, KS | Not scored | 2 | 15.2 | $552K | −3.3% | |
| Gove County, KS | Not scored | 4 | 34.2 | $271K | −3.0% | |
| Edwards County, KS | Not scored | 1 | 8.6 | $997K | −8.6% | |
| Trego County, KS | Not scored | 4 | 29.3 | $328K | −2.5% | |
| Decatur County, KS | Not scored | 2 | 15.1 | $557K | −1.7% | |
| Logan County, KS | Not scored | 8 | 64.5 | $149K | −2.9% | |
| Ness County, KS | Not scored | 4 | 34.5 | $281K | −2.1% | |
| Cheyenne County, KS | Not scored | 7 | 57.9 | $150K | −0.3% | |
| Morton County, KS | Not scored | 4 | 41.2 | $221K | −8.4% | |
| Chase County, KS | Not scored | 2 | 17.4 | $502K | −0.1% | |
| Rawlins County, KS | Not scored | 3 | 25.6 | $336K | −5.3% | |
| Hamilton County, KS | Not scored | 1 | 13.2 | $709K | +0.4% | |
| Elk County, KS | Not scored | 2 | 20.0 | $436K | −0.9% | |
| Sheridan County, KS | Not scored | 3 | 30.4 | $331K | −0.8% | |
| Kiowa County, KS | Not scored | 1 | 10.5 | $922K | −1.0% | |
| Graham County, KS | Not scored | 4 | 33.6 | $241K | −1.4% | |
| Wichita County, KS | Not scored | 2 | 24.3 | $401K | −5.5% | |
| Stanton County, KS | Not scored | 3 | 35.0 | $296K | −4.5% | |
| Clark County, KS | Not scored | 3 | 38.1 | $242K | −3.8% | |
| Comanche County, KS | Not scored | 2 | 24.3 | $347K | −0.4% | |
| Hodgeman County, KS | Not scored | 1 | 14.3 | $640K | −7.0% | |
| Lane County, KS | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Wallace County, KS | Not scored | 2 | 33.4 | $270K | −4.7% | |
| Greeley County, KS | Not scored | 1 | 18.5 | $537K | −7.4% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Kansas?
There are 4,752 salons, barbers and spas on map listings in Kansas as of September 2026. 870 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,205 businesses with payroll classed as personal care services in 2023, up 15.3% from 2019. Another 9,230 one-person businesses have no payroll, by official counts.
How much do households in Kansas spend on personal care products and services?
About $1.2B a year, or $996 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 4,752 salons, barbers and spas on map listings, it comes to $246K per business. It is estimated from the incomes of the 1,174,060 households in Kansas and national spending patterns by income.
How does Kansas compare with the U.S. for salons, barbers and spas?
Kansas has 40.5 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $246K, 16% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Kansas would have about 5,499, against 4,752 on map listings. There is one business with payroll in the industry for every 974 households, against one for every 804 across the U.S. The official count rose 15.3% from 2019 to 2023, against +14.1% for the U.S.
Which market in Kansas has the highest market score for salons, barbers and spas?
Among 7 scored metro areas in or partly in Kansas, the Topeka metro area scores highest, at 70 (upper middle). Among 13 scored small-town markets in or partly in Kansas, the McPherson area scores highest, at 61 (upper middle). Among 38 scored counties in Kansas, Pottawatomie County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kansas scores 54 for salons, barbers and spas (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kansas. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Kansas
Related business types in Kansas
- Hair salons2,565 listings
- Barbershops524 listings
- Nail salons513 listings
- Spas and skin care1,067 listings
Screening a site or an acquisition in Kansas?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.