Beauty and personal care · County · Virginia
Salons, barbers and spas in Stafford County, VA
How Stafford County, VA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #387 of 2,385 scored counties
#28 of 113 scored counties in Virginia
- Listings
- 212
- 38 chain locations (18%)
- Official establishments
- 68
- +28.3% since 2019
- Household spending a year
- $64.4M
- On personal care products and services · $1,232 a household
- Spending per listing
- $304K
- 43% above the U.S.
- Listings per 10k households
- 40.5
- 14% below the U.S.
- Population, 2025
- 170,803
- +8.3% since 2020
See the salons, barbers and spas around any address in Stafford County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,232 per household (23% above the U.S. average), households in Stafford County spend about $64.4M a year on personal care products and services. Spread across 212 salons, barbers and spas, that is $304K per business, 43% above the U.S. figure of $213K.
Stafford County has 212 salons, barbers and spas on map listings as of September 2026. Of those, 38 are chain locations, or 18%, against 15% across the U.S. Per 10,000 households, that is 40.5, 14% below the U.S. rate of 47.2.
Official counts show 68 businesses with payroll classed as personal care services in Stafford County in 2023, up 28.3% from 2019. That is one for every 770 households, against one for every 804 across the U.S. Another 480 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $30K has gone to businesses classed as personal care services in Stafford County.
Population estimates show Stafford County grew 8.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Stafford County is 67 (upper middle), #387 of 2,385 scored counties and #28 of 113 scored counties in Virginia. That puts it in the top quarter of counties.
How Stafford County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stafford County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.5 | 43.5 | 47.2 |
| Spending per listing | $304K | $235K | $213K |
| Households per official establishment | 770 | 708 | 804 |
| Official establishment growth, 2019–2023 | +28.3% | +13.1% | +14.1% |
| Population growth, 2020–2025 | +8.3% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,232 | $1,023 | $1,005 |
| Median household income | $137,807 | $93,170 | $80,734 |
| Groundwork market score | 67 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 53 → 68+28.3% over the period
- Employees, 2023
- 393
- Annual payroll, 2023
- $10.9M
- One-person businesses, 2023
- 480Businesses with no payroll
- Map listings, September 2026
- 21238 chain locations
- Listings at the U.S. rate for this spending
- 303The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $30K
SBA-backed loans to businesses classed as personal care services in Stafford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stafford County
- Population, 2025 estimate
- 170,803+8.3% since 2020
- Households
- 52,326
- Median age
- 37.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 269 sq. mi.
- People per square mile
- 609
- Median household income
- $137,807+24.0% vs. 2015–2019, before inflation
- Average household income
- $160,926
- Median home value
- $485,100
- Jobs located here
- 42,246
- Daytime population
- 142,029Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Stafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Stafford County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 28Stafford County, VA | 67 | 212 | 40.5 | $304K | +8.3% | #387 of 2,385 |
Other business types in Stafford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons80
- Barbershops48
- Nail salons64
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Stafford County, VA?
Map listings as of September 2026 show 212 salons, barbers and spas in Stafford County. 38 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 68 businesses with payroll classed as personal care services in 2023, up 28.3% from 2019. Official counts list 480 one-person businesses without payroll.
How much do households in Stafford County, VA spend on personal care products and services?
About $64.4M a year, or $1,232 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 212 salons, barbers and spas on map listings, it comes to $304K per business. It is estimated from the incomes of the 52,326 households in Stafford County and national spending patterns by income.
How does Stafford County, VA compare with the U.S. for salons, barbers and spas?
Stafford County has 40.5 salons, barbers and spas per 10,000 households, 14% below the U.S. rate of 47.2. Spending per business is $304K, 43% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Stafford County would have about 303, against 212 on map listings. There is one business with payroll in the industry for every 770 households, against one for every 804 across the U.S. The official count rose 28.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Stafford County, VA growing?
Population estimates put Stafford County at 170,803 people in 2025, up 8.3% since 2020, faster than the U.S. (+3.1%). It has 52,326 households. The median household income in Stafford County is $137,807 a year, 71% above the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stafford County scores 67 for salons, barbers and spas (upper middle), #387 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stafford County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Stafford County
Screening a site or an acquisition in Stafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.