Beauty and personal care · Metro area · Virginia
Salons, barbers and spas in the Roanoke, VA metro area
The salons, barbers and spas in the Roanoke, VA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #376 of 387 scored metro areas
#9 of 9 scored metro areas based in Virginia
- Listings
- 587
- 114 chain locations (19%)
- Official establishments
- 184
- +8.9% since 2019
- Household spending a year
- $113.8M
- On personal care products and services · $865 a household
- Spending per listing
- $194K
- 9% below the U.S.
- Listings per 10k households
- 44.6
- 6% below the U.S.
- Population, 2025
- 316,547
- +0.4% since 2020
See the salons, barbers and spas around any address in the Roanoke metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Roanoke metro area scores 26 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #376 of 387 scored metro areas and #9 of 9 scored metro areas based in Virginia. That puts it in the bottom quarter of metro areas.
Household spending on personal care products and services in the Roanoke metro area comes to about $113.8M a year: $865 per household, 14% below the U.S. average. That works out to $194K per business, 9% below the U.S. figure of $213K.
There are 587 salons, barbers and spas on map listings in the Roanoke metro area as of September 2026. Chain locations make up 19% of them, against 15% across the U.S. That comes to 44.6 for every 10,000 households, 6% below the U.S. rate of 47.2.
Official counts show 184 businesses with payroll classed as personal care services in the Roanoke metro area in 2023, up 8.9% from 2019. That is one for every 715 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $333K has gone to businesses classed as personal care services in the Roanoke metro area. Population estimates show the Roanoke metro area grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Roanoke metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.6 | 43.5 | 47.2 |
| Spending per listing | $194K | $235K | $213K |
| Households per official establishment | 715 | 708 | 804 |
| Official establishment growth, 2019–2023 | +8.9% | +13.1% | +14.1% |
| Population growth, 2020–2025 | +0.4% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $865 | $1,023 | $1,005 |
| Median household income | $68,761 | $93,170 | $80,734 |
| Groundwork market score | 26 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 184+8.9% over the period
- Employees, 2023
- 569
- Annual payroll, 2023
- $16.4M
- One-person businesses, 2023
- 1,097Businesses with no payroll
- Map listings, September 2026
- 587114 chain locations
- Listings at the U.S. rate for this spending
- 535The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $333K
SBA-backed loans to businesses classed as personal care services in the Roanoke metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roanoke metro area
- Population, 2025 estimate
- 316,547+0.4% since 2020
- Households
- 131,510
- Median age
- 43.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,868 sq. mi.
- People per square mile
- 169
- Median household income
- $68,761+21.5% vs. 2015–2019, before inflation
- Average household income
- $94,709
- Median home value
- $251,400
- Jobs located here
- 158,052
- Daytime population
- 332,123Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roanoke metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for salons, barbers and spas, numbered among those based in Virginia (a market based in another state is listed without a number), with the Roanoke metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% | #48 of 387 |
| 1Charlottesville, VA | 63 | 339 | 37.5 | $272K | +3.1% | #59 of 387 |
| 2Blacksburg-Christiansburg-Radford, VA | 55 | 205 | 29.2 | $292K | −0.1% | #137 of 387 |
| 3Staunton-Stuarts Draft, VA | 53 | 194 | 37.1 | $232K | +3.2% | #158 of 387 |
| 4Harrisonburg, VA | 52 | 169 | 33.8 | $262K | +3.5% | #167 of 387 |
| Kingsport-Bristol, TN-VA | 50 | 484 | 37.0 | $215K | +2.3% | #197 of 387 |
| 5Richmond, VA | 48 | 2,439 | 45.7 | $214K | +5.5% | #219 of 387 |
| 6Winchester, VA-WV | 48 | 255 | 45.9 | $208K | +6.5% | #221 of 387 |
| 7Lynchburg, VA | 40 | 435 | 42.1 | $202K | +2.9% | #296 of 387 |
| 8Virginia Beach-Chesapeake-Norfolk, VA-NC | 30 | 3,476 | 49.1 | $193K | +0.9% | #363 of 387 |
| 9Roanoke, VA | 26 | 587 | 44.6 | $194K | +0.4% | #376 of 387 |
Other business types in the Roanoke metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons19
- Barbershops40
- Nail salons31
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Roanoke, VA metro area?
As of September 2026, map listings count 587 salons, barbers and spas in the Roanoke metro area. 114 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 184 businesses with payroll classed as personal care services in 2023, up 8.9% from 2019. Another 1,097 one-person businesses have no payroll, by official counts.
How much do households in the Roanoke, VA metro area spend on personal care products and services?
About $113.8M a year, or $865 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 587 salons, barbers and spas on map listings, it comes to $194K per business. It is estimated from the incomes of the 131,510 households in the Roanoke metro area and national spending patterns by income.
How does the Roanoke, VA metro area compare with the U.S. for salons, barbers and spas?
The Roanoke metro area has 44.6 salons, barbers and spas per 10,000 households, 6% below the U.S. rate of 47.2. Spending per business is $194K, 9% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Roanoke metro area would have about 535, against 587 on map listings. There is one business with payroll in the industry for every 715 households, against one for every 804 across the U.S. The official count rose 8.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Roanoke, VA metro area growing?
Population estimates put the Roanoke metro area at 316,547 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 131,510 households. The median household income in the Roanoke metro area is $68,761 a year, 15% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roanoke metro area scores 26 for salons, barbers and spas (lower middle), #376 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roanoke metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Roanoke metro area
Screening a site or an acquisition in the Roanoke metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roanoke metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.