Market rankings · New Mexico
Salons, barbers and spas in New Mexico
Markets across New Mexico ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 3,086
- 510 chain locations (17%)
- Official establishments
- 602
- +24.4% since 2019
- Household spending a year
- $764.3M
- On personal care products and services
- Listings per 10k households
- 36.9
- 22% below the U.S.
- Spending per listing
- $248K
- 16% above the U.S.
- Rank among states
- #17 of 51
- Market score 56 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3,086 salons, barbers and spas in New Mexico. Chain locations make up 17% of them, against 15% across the U.S. That is 36.9 per 10,000 households, 22% below the U.S. rate of 47.2.
Households in New Mexico spend about $764.3M a year on personal care products and services, or $913 per household, 9% below the U.S. average. That is about $248K of household spending for each business on map listings, 16% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in New Mexico was 602 in 2023, up 24.4% from 2019. That is one for every 1,391 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 32 SBA-backed loans worth $5.7M have gone to businesses classed as personal care services in New Mexico.
Among the 50 states and DC, New Mexico ranks #17 for salons, barbers and spas, with a Groundwork market score of 56 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (65). Of the 13 scored small-town markets in or partly in New Mexico, the Española area scores highest (74).
Every market in New Mexico for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 65 | 295 | 34.8 | $244K | +4.1% | #51 of 387 |
| 2Farmington, NM | 63 | 131 | 31.4 | $272K | −0.9% | #58 of 387 |
| 3Santa Fe, NM | 55 | 302 | 42.7 | $240K | +1.2% | #140 of 387 |
| 4Albuquerque, NM | 49 | 1,560 | 41.5 | $230K | +0.8% | #203 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 74 | 21 | 13.4 | $643K | −1.0% | #27 of 538 |
| 2Alamogordo, NM | 66 | 77 | 31.5 | $271K | +3.7% | #82 of 538 |
| 3Los Alamos, NM | 64 | 27 | 32.7 | $418K | 0.0% | #90 of 538 |
| 4Taos, NM | 63 | 49 | 31.5 | $278K | +0.3% | #110 of 538 |
| 5Hobbs, NM | 61 | 99 | 40.1 | $232K | +0.2% | #141 of 538 |
| 6Carlsbad-Artesia, NM | 57 | 112 | 47.4 | $207K | +0.3% | #193 of 538 |
| 7Las Vegas, NM | 55 | 27 | 19.4 | $407K | −3.2% | #207 of 538 |
| 8Gallup, NM | 52 | 38 | 17.8 | $434K | −6.1% | #237 of 538 |
| 9Roswell, NM | 52 | 65 | 27.4 | $299K | −2.7% | #238 of 538 |
| 10Silver City, NM | 47 | 31 | 27.4 | $291K | −3.4% | #305 of 538 |
| 11Clovis, NM | 40 | 98 | 37.6 | $220K | −3.3% | #390 of 538 |
| 12Ruidoso, NM | 39 | 42 | 42.0 | $198K | −2.3% | #400 of 538 |
| 13Deming, NM | 31 | 30 | 32.5 | $220K | −0.2% | #474 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 136 | 23.9 | $434K | +6.9% | #53 of 2,385 |
| 2Rio Arriba County, NM | 72 | 21 | 13.4 | $643K | −1.0% | #220 of 2,385 |
| 3Valencia County, NM | 71 | 83 | 30.1 | $289K | +7.2% | #271 of 2,385 |
| 4Los Alamos County, NM | 63 | 27 | 32.7 | $418K | 0.0% | #518 of 2,385 |
| 5Otero County, NM | 61 | 77 | 31.5 | $271K | +3.7% | #618 of 2,385 |
| 6Taos County, NM | 58 | 49 | 31.5 | $278K | +0.3% | #749 of 2,385 |
| 7San Juan County, NM | 56 | 131 | 31.4 | $272K | −0.9% | #844 of 2,385 |
| 8Doña Ana County, NM | 56 | 295 | 34.8 | $244K | +4.1% | #856 of 2,385 |
| 9Lea County, NM | 55 | 99 | 40.1 | $232K | +0.2% | #910 of 2,385 |
| 10Cibola County, NM | 52 | 19 | 22.3 | $356K | −0.6% | #1,029 of 2,385 |
| 11Eddy County, NM | 52 | 112 | 47.4 | $207K | +0.3% | #1,074 of 2,385 |
| 12Colfax County, NM | 50 | 13 | 24.2 | $339K | −1.4% | #1,147 of 2,385 |
| 13Chaves County, NM | 50 | 65 | 27.4 | $299K | −2.7% | #1,154 of 2,385 |
| 14McKinley County, NM | 48 | 38 | 17.8 | $434K | −6.1% | #1,250 of 2,385 |
| 15Santa Fe County, NM | 48 | 302 | 42.7 | $240K | +1.2% | #1,277 of 2,385 |
| 16San Miguel County, NM | 47 | 27 | 22.6 | $348K | −3.2% | #1,309 of 2,385 |
| 17Grant County, NM | 46 | 31 | 27.4 | $291K | −3.4% | #1,384 of 2,385 |
| 18Roosevelt County, NM | 45 | 18 | 24.2 | $328K | −2.8% | #1,436 of 2,385 |
| 19Lincoln County, NM | 38 | 42 | 42.0 | $198K | −2.3% | #1,821 of 2,385 |
| 20Socorro County, NM | 37 | 12 | 22.8 | $316K | −4.3% | #1,840 of 2,385 |
| 21Bernalillo County, NM | 32 | 1,337 | 46.8 | $202K | −1.4% | #2,064 of 2,385 |
| 22Curry County, NM | 32 | 80 | 43.0 | $195K | −3.5% | #2,067 of 2,385 |
| 23Sierra County, NM | 28 | 16 | 29.4 | $244K | −1.4% | #2,173 of 2,385 |
| 24Luna County, NM | 25 | 30 | 32.5 | $220K | −0.2% | #2,226 of 2,385 |
| Torrance County, NM | Not scored | 4 | 6.6 | $1.3M | +6.9% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 10 | 22.8 | $338K | −3.0% | |
| Guadalupe County, NM | Not scored | 2 | 13.4 | $618K | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 2 | 13.5 | $592K | −5.6% | |
| Union County, NM | Not scored | 5 | 34.8 | $227K | −5.5% | |
| Catron County, NM | Not scored | 3 | 16.8 | $446K | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in New Mexico?
New Mexico has 3,086 salons, barbers and spas on map listings as of September 2026. 510 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 602 businesses with payroll classed as personal care services in 2023, up 24.4% from 2019. Official counts list 6,181 one-person businesses without payroll.
How much do households in New Mexico spend on personal care products and services?
About $764.3M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 3,086 salons, barbers and spas on map listings, it comes to $248K per business. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for salons, barbers and spas?
New Mexico has 36.9 salons, barbers and spas per 10,000 households, 22% below the U.S. rate of 47.2. Spending per business is $248K, 16% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, New Mexico would have about 3,593, against 3,086 on map listings. There is one business with payroll in the industry for every 1,391 households, against one for every 804 across the U.S. The official count rose 24.4% from 2019 to 2023, against +14.1% for the U.S.
Which market in New Mexico has the highest market score for salons, barbers and spas?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 65 (upper middle). Among 13 scored small-town markets in or partly in New Mexico, the Española area scores highest, at 74 (upper middle). Among 24 scored counties in New Mexico, Sandoval County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 56 for salons, barbers and spas (upper middle), #17 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Salons, barbers and spas in other states
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Top markets for salons, barbers and spas across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Hair salons1,441 listings
- Barbershops424 listings
- Nail salons365 listings
- Spas and skin care790 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.