Beauty and personal care · County · Virginia
Salons, barbers and spas in Roanoke County, VA
Competitor counts, household spending and official business counts for salons, barbers and spas in Roanoke County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #2,063 of 2,385 scored counties
#90 of 113 scored counties in Virginia
- Listings
- 185
- 42 chain locations (23%)
- Official establishments
- 63
- +21.2% since 2019
- Household spending a year
- $37.5M
- On personal care products and services · $944 a household
- Spending per listing
- $203K
- 5% below the U.S.
- Listings per 10k households
- 46.6
- In line with the U.S.
- Population, 2025
- 97,150
- +0.2% since 2020
See the salons, barbers and spas around any address in Roanoke County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Roanoke County scores 32 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,063 of 2,385 scored counties and #90 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 185 salons, barbers and spas in Roanoke County. 42 of them (23%) are chain locations, against 15% across the U.S. That comes to 46.6 for every 10,000 households, in line with the U.S. rate of 47.2.
Households in Roanoke County spend about $37.5M a year on personal care products and services, or $944 per household, 6% below the U.S. average. That is about $203K of household spending for each business on map listings, 5% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Roanoke County was 63 in 2023, up 21.2% from 2019. That is one for every 631 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $333K has gone to businesses classed as personal care services in Roanoke County. Between 2020 and 2025, the population of Roanoke County grew 0.2%, slower than the U.S. (+3.1%).
How Roanoke County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.6 | 43.5 | 47.2 |
| Spending per listing | $203K | $235K | $213K |
| Households per official establishment | 631 | 708 | 804 |
| Official establishment growth, 2019–2023 | +21.2% | +13.1% | +14.1% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $944 | $1,023 | $1,005 |
| Median household income | $83,709 | $93,170 | $80,734 |
| Groundwork market score | 32 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 52 → 63+21.2% over the period
- Employees, 2023
- 163
- Annual payroll, 2023
- $4.8M
- One-person businesses, 2023
- 286Businesses with no payroll
- Map listings, September 2026
- 18542 chain locations
- Listings at the U.S. rate for this spending
- 176The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $333K
SBA-backed loans to businesses classed as personal care services in Roanoke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke County
- Population, 2025 estimate
- 97,150+0.2% since 2020
- Households
- 39,725
- Median age
- 44.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 251 sq. mi.
- People per square mile
- 387
- Median household income
- $83,709+21.4% vs. 2015–2019, before inflation
- Average household income
- $108,750
- Median home value
- $286,000
- Jobs located here
- 38,065
- Daytime population
- 88,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Roanoke County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 90Roanoke County, VA | 32 | 185 | 46.6 | $203K | +0.2% | #2,063 of 2,385 |
Other business types in Roanoke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons33
- Barbershops64
- Nail salons30
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Roanoke County, VA?
There are 185 salons, barbers and spas on map listings in Roanoke County as of September 2026. 42 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 63 businesses with payroll classed as personal care services in 2023, up 21.2% from 2019. Official counts list 286 one-person businesses without payroll.
How much do households in Roanoke County, VA spend on personal care products and services?
About $37.5M a year, or $944 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 185 salons, barbers and spas on map listings, it comes to $203K per business. It is estimated from the incomes of the 39,725 households in Roanoke County and national spending patterns by income.
How does Roanoke County, VA compare with the U.S. for salons, barbers and spas?
Roanoke County has 46.6 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $203K, 5% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Roanoke County would have about 176, against 185 on map listings. There is one business with payroll in the industry for every 631 households, against one for every 804 across the U.S. The official count rose 21.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Roanoke County, VA growing?
Population estimates put Roanoke County at 97,150 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 39,725 households. Median household income in Roanoke County is $83,709, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke County scores 32 for salons, barbers and spas (lower middle), #2,063 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Roanoke County
Screening a site or an acquisition in Roanoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.