Market rankings · Montana
Salons, barbers and spas in Montana
Every metro area, small-town market and county in Montana, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 1,991
- 255 chain locations (13%)
- Official establishments
- 391
- +24.5% since 2019
- Household spending a year
- $442.2M
- On personal care products and services
- Listings per 10k households
- 43.4
- 8% below the U.S.
- Spending per listing
- $222K
- 4% above the U.S.
- Rank among states
- #20 of 51
- Market score 54 · Upper middle
A site report maps the salons, barbers and spas on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Montana has 1,991 salons, barbers and spas on map listings as of September 2026. Chain locations make up 13% of them, against 15% across the U.S. That is 43.4 per 10,000 households, 8% below the U.S. rate of 47.2.
Households in Montana spend about $442.2M a year on personal care products and services, or $964 per household, 4% below the U.S. average. Spread across 1,991 salons, barbers and spas, that is $222K per business, 4% above the U.S. figure of $213K.
Official counts show 391 businesses with payroll classed as personal care services in Montana in 2023, up 24.5% from 2019. That is one for every 1,174 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 28 SBA-backed loans worth $9.6M have gone to businesses classed as personal care services in Montana.
Among the 50 states and DC, Montana ranks #20 for salons, barbers and spas, with a Groundwork market score of 54 (upper middle). Of the 5 scored metro areas in or partly in Montana, the Helena metro area scores highest (77). Of the 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest (42).
Every market in Montana for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 77 | 156 | 40.0 | $255K | +7.7% | #9 of 387 |
| 2Billings, MT | 55 | 380 | 48.5 | $206K | +4.8% | #145 of 387 |
| 3Bozeman, MT | 52 | 277 | 54.1 | $205K | +7.7% | #174 of 387 |
| 4Missoula, MT | 51 | 232 | 42.3 | $231K | +4.7% | #179 of 387 |
| 5Great Falls, MT | 46 | 176 | 49.4 | $187K | +0.7% | #240 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 42 | 265 | 59.9 | $163K | +10.1% | #373 of 538 |
| 2Butte-Silver Bow, MT | 36 | 73 | 47.3 | $181K | +2.6% | #435 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MT | 95 | 8 | 16.0 | $691K | +9.8% | #3 of 2,385 |
| 2Carbon County, MT | 84 | 13 | 27.9 | $359K | +9.1% | #43 of 2,385 |
| 3Lake County, MT | 81 | 31 | 24.7 | $367K | +6.9% | #61 of 2,385 |
| 4Sanders County, MT | 78 | 10 | 18.3 | $458K | +12.9% | #106 of 2,385 |
| 5Park County, MT | 68 | 29 | 34.7 | $279K | +5.7% | #353 of 2,385 |
| 6Fergus County, MT | 67 | 13 | 24.5 | $354K | +3.1% | #377 of 2,385 |
| 7Ravalli County, MT | 58 | 73 | 39.1 | $240K | +9.4% | #760 of 2,385 |
| 8Glacier County, MT | 56 | 5 | 11.7 | $678K | −2.0% | #819 of 2,385 |
| 9Roosevelt County, MT | 54 | 5 | 16.2 | $511K | −5.2% | #916 of 2,385 |
| 10Big Horn County, MT | 54 | 7 | 18.3 | $451K | −2.5% | #917 of 2,385 |
| 11Lewis and Clark County, MT | 53 | 142 | 45.5 | $221K | +5.8% | #1,020 of 2,385 |
| 12Custer County, MT | 49 | 19 | 37.7 | $242K | +1.5% | #1,225 of 2,385 |
| 13Lincoln County, MT | 48 | 32 | 35.2 | $225K | +13.1% | #1,286 of 2,385 |
| 14Gallatin County, MT | 48 | 277 | 54.1 | $205K | +7.7% | #1,296 of 2,385 |
| 15Yellowstone County, MT | 46 | 354 | 50.6 | $197K | +4.5% | #1,428 of 2,385 |
| 16Missoula County, MT | 45 | 231 | 43.9 | $224K | +4.4% | #1,467 of 2,385 |
| 17Flathead County, MT | 43 | 265 | 59.9 | $163K | +10.1% | #1,604 of 2,385 |
| 18Cascade County, MT | 41 | 176 | 49.4 | $187K | +0.7% | #1,694 of 2,385 |
| 19Silver Bow County, MT | 36 | 73 | 47.3 | $181K | +2.6% | #1,915 of 2,385 |
| 20Hill County, MT | 34 | 23 | 37.1 | $226K | −0.5% | #1,982 of 2,385 |
| 21Richland County, MT | 31 | 25 | 56.5 | $177K | −1.3% | #2,109 of 2,385 |
| Beaverhead County, MT | Not scored | 18 | 42.8 | $205K | +7.1% | |
| Deer Lodge County, MT | Not scored | 9 | 20.1 | $419K | +3.0% | |
| Madison County, MT | Not scored | 9 | 24.1 | $399K | +15.8% | |
| Stillwater County, MT | Not scored | 13 | 34.1 | $307K | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 19 | 52.6 | $177K | −2.6% | |
| Rosebud County, MT | Not scored | 6 | 19.5 | $435K | −0.7% | |
| Broadwater County, MT | Not scored | 6 | 21.3 | $463K | +23.8% | |
| Valley County, MT | Not scored | 17 | 57.6 | $158K | −2.4% | |
| Powell County, MT | Not scored | 6 | 24.7 | $360K | +3.1% | |
| Blaine County, MT | Not scored | 2 | 8.8 | $1M | −2.1% | |
| Teton County, MT | Not scored | 5 | 20.3 | $442K | +3.9% | |
| Pondera County, MT | Not scored | 11 | 48.5 | $173K | +3.2% | |
| Chouteau County, MT | Not scored | 6 | 27.8 | $310K | −0.8% | |
| Musselshell County, MT | Not scored | 6 | 27.9 | $303K | +17.6% | |
| Toole County, MT | Not scored | 6 | 32.4 | $273K | +4.9% | |
| Mineral County, MT | Not scored | 1 | 4.7 | $1.9M | +13.5% | |
| Phillips County, MT | Not scored | 6 | 34.0 | $250K | −0.1% | |
| Sweet Grass County, MT | Not scored | 4 | 25.8 | $370K | +2.4% | |
| Sheridan County, MT | Not scored | 5 | 33.9 | $274K | −2.9% | |
| Granite County, MT | Not scored | 1 | 6.6 | $1.3M | +10.6% | |
| Fallon County, MT | Not scored | 10 | 84.9 | $118K | −2.3% | |
| Judith Basin County, MT | Not scored | 3 | 32.7 | $288K | +6.8% | |
| Wheatland County, MT | Not scored | 1 | 11.3 | $719K | +1.2% | |
| Meagher County, MT | Not scored | 1 | 10.8 | $847K | +11.2% | |
| Liberty County, MT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Powder River County, MT | Not scored | 1 | 14.1 | $663K | +5.1% | |
| McCone County, MT | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Daniels County, MT | Not scored | 3 | 40.9 | $204K | −2.3% | |
| Carter County, MT | Not scored | 3 | 50.0 | $162K | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 1 | 23.1 | $395K | −1.9% | |
| Golden Valley County, MT | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Treasure County, MT | Not scored | 1 | 27.8 | $317K | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in Montana?
Map listings as of September 2026 show 1,991 salons, barbers and spas in Montana. 255 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 391 businesses with payroll classed as personal care services in 2023, up 24.5% from 2019. Another 4,215 one-person businesses have no payroll, by official counts.
How much do households in Montana spend on personal care products and services?
About $442.2M a year, or $964 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 1,991 salons, barbers and spas on map listings, it comes to $222K per business. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for salons, barbers and spas?
Montana has 43.4 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $222K, 4% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Montana would have about 2,079, against 1,991 on map listings. There is one business with payroll in the industry for every 1,174 households, against one for every 804 across the U.S. The official count rose 24.5% from 2019 to 2023, against +14.1% for the U.S.
Which market in Montana has the highest market score for salons, barbers and spas?
Among 5 scored metro areas in or partly in Montana, the Helena metro area scores highest, at 77 (high). Among 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest, at 42 (lower middle). Among 21 scored counties in Montana, Jefferson County scores highest, at 95 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 54 for salons, barbers and spas (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in Montana
Related business types in Montana
- Hair salons1,045 listings
- Barbershops160 listings
- Nail salons165 listings
- Spas and skin care578 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.