Beauty and personal care · County · Virginia
Salons, barbers and spas in Prince William County, VA
Competitor counts, household spending and official business counts for salons, barbers and spas in Prince William County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #898 of 2,385 scored counties
#52 of 113 scored counties in Virginia
- Listings
- 728
- 112 chain locations (15%)
- Official establishments
- 248
- +22.2% since 2019
- Household spending a year
- $189.8M
- On personal care products and services · $1,210 a household
- Spending per listing
- $261K
- 23% above the U.S.
- Listings per 10k households
- 46.4
- 2% below the U.S.
- Population, 2025
- 502,966
- +4.2% since 2020
See the salons, barbers and spas around any address in Prince William County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,210 per household (20% above the U.S. average), households in Prince William County spend about $189.8M a year on personal care products and services. That is about $261K of household spending for each business on map listings, 23% above the U.S. figure of $213K.
Prince William County has 728 salons, barbers and spas on map listings as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. Per 10,000 households, that is 46.4, 2% below the U.S. rate of 47.2.
Official counts show 248 businesses with payroll classed as personal care services in Prince William County in 2023, up 22.2% from 2019. That is one for every 632 households, against one for every 804 across the U.S. Official counts also show 1,696 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $932K have gone to businesses classed as personal care services in Prince William County.
Population estimates put the population change in Prince William County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Prince William County is 55 (upper middle), #898 of 2,385 scored counties and #52 of 113 scored counties in Virginia.
How Prince William County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Prince William County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.4 | 43.5 | 47.2 |
| Spending per listing | $261K | $235K | $213K |
| Households per official establishment | 632 | 708 | 804 |
| Official establishment growth, 2019–2023 | +22.2% | +13.1% | +14.1% |
| Population growth, 2020–2025 | +4.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,210 | $1,023 | $1,005 |
| Median household income | $131,402 | $93,170 | $80,734 |
| Groundwork market score | 55 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 203 → 248+22.2% over the period
- Employees, 2023
- 1,435
- Annual payroll, 2023
- $44.7M
- One-person businesses, 2023
- 1,696Businesses with no payroll
- Map listings, September 2026
- 728112 chain locations
- Listings at the U.S. rate for this spending
- 892The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $932K
SBA-backed loans to businesses classed as personal care services in Prince William County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Prince William County
- Population, 2025 estimate
- 502,966+4.2% since 2020
- Households
- 156,798
- Median age
- 37.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 335 sq. mi.
- People per square mile
- 1,458
- Median household income
- $131,402+22.7% vs. 2015–2019, before inflation
- Average household income
- $157,661
- Median home value
- $530,100
- Jobs located here
- 139,622
- Daytime population
- 404,284Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Prince William County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Prince William County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 52Prince William County, VA | 55 | 728 | 46.4 | $261K | +4.2% | #898 of 2,385 |
Other business types in Prince William County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons62
- Barbershops56
- Nail salons53
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Prince William County, VA?
Map listings as of September 2026 show 728 salons, barbers and spas in Prince William County. 112 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 248 businesses with payroll classed as personal care services in 2023, up 22.2% from 2019. Another 1,696 one-person businesses have no payroll, by official counts.
How much do households in Prince William County, VA spend on personal care products and services?
About $189.8M a year, or $1,210 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 728 salons, barbers and spas on map listings, it comes to $261K per business. It is estimated from the incomes of the 156,798 households in Prince William County and national spending patterns by income.
How does Prince William County, VA compare with the U.S. for salons, barbers and spas?
Prince William County has 46.4 salons, barbers and spas per 10,000 households, 2% below the U.S. rate of 47.2. Spending per business is $261K, 23% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Prince William County would have about 892, against 728 on map listings. There is one business with payroll in the industry for every 632 households, against one for every 804 across the U.S. The official count rose 22.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is Prince William County, VA growing?
Population estimates put Prince William County at 502,966 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 156,798 households. The median household income in Prince William County is $131,402 a year, 63% above the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Prince William County scores 55 for salons, barbers and spas (upper middle), #898 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Prince William County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Prince William County
Screening a site or an acquisition in Prince William County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.