Market rankings · West Virginia
Salons, barbers and spas in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 2,429
- 478 chain locations (20%)
- Official establishments
- 434
- +16.4% since 2019
- Household spending a year
- $584.1M
- On personal care products and services
- Listings per 10k households
- 33.3
- 29% below the U.S.
- Spending per listing
- $240K
- 13% above the U.S.
- Rank among states
- #29 of 51
- Market score 47 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,429 salons, barbers and spas on map listings in West Virginia as of September 2026. 478 of them (20%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 33.3, 29% below the U.S. rate of 47.2.
Household spending on personal care products and services in West Virginia comes to about $584.1M a year: $802 per household, 20% below the U.S. average. That works out to $240K per business, 13% above the U.S. figure of $213K.
Official counts show 434 businesses with payroll classed as personal care services in West Virginia in 2023, up 16.4% from 2019. That is one for every 1,679 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 33 SBA-backed loans worth $2.9M have gone to businesses classed as personal care services in West Virginia.
Among the 50 states and DC, West Virginia ranks #29 for salons, barbers and spas, with a Groundwork market score of 47 (lower middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (67). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (41).
Every market in West Virginia for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 67 | 409 | 34.6 | $263K | +7.1% | #43 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 65 | 10,622 | 44.8 | $265K | +3.3% | #48 of 387 |
| 1Weirton-Steubenville, WV-OH | 56 | 135 | 27.2 | $304K | −3.6% | #125 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 48 | 520 | 34.2 | $238K | −2.6% | #215 of 387 |
| Winchester, VA-WV | 48 | 255 | 45.9 | $208K | +6.5% | #221 of 387 |
| 3Morgantown, WV | 47 | 221 | 38.5 | $223K | +1.3% | #226 of 387 |
| 4Charleston, WV | 36 | 348 | 39.8 | $201K | −4.7% | #327 of 387 |
| 5Beckley, WV | 35 | 160 | 35.6 | $209K | −4.3% | #331 of 387 |
| 6Wheeling, WV-OH | 34 | 215 | 37.1 | $224K | −3.6% | #339 of 387 |
| 7Parkersburg-Vienna, WV | 24 | 164 | 43.3 | $182K | −2.3% | #380 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 41 | 88 | 37.7 | $220K | −1.2% | #379 of 538 |
| 2Clarksburg, WV | 31 | 135 | 38.0 | $215K | −2.4% | #475 of 538 |
| Cumberland, MD-WV | 29 | 138 | 35.8 | $221K | −1.3% | #489 of 538 |
| 3Bluefield, WV-VA | 27 | 168 | 41.5 | $180K | −3.8% | #500 of 538 |
| 4Elkins, WV | 19 | 46 | 43.1 | $178K | −3.6% | #524 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 81 | 50 | 21.9 | $466K | +9.2% | #59 of 2,385 |
| 2Hampshire County, WV | 71 | 15 | 17.4 | $467K | +4.4% | #245 of 2,385 |
| 3Berkeley County, WV | 68 | 143 | 28.0 | $326K | +13.7% | #342 of 2,385 |
| 4Taylor County, WV | 62 | 8 | 12.1 | $661K | −2.4% | #545 of 2,385 |
| 5Mineral County, WV | 61 | 22 | 19.8 | $418K | −0.4% | #589 of 2,385 |
| 6Morgan County, WV | 60 | 22 | 30.0 | $280K | +5.5% | #650 of 2,385 |
| 7Putnam County, WV | 59 | 77 | 33.1 | $282K | −1.0% | #701 of 2,385 |
| 8Preston County, WV | 58 | 21 | 16.4 | $489K | −0.6% | #728 of 2,385 |
| 9Wayne County, WV | 57 | 36 | 22.8 | $342K | −4.0% | #772 of 2,385 |
| 10Monroe County, WV | 54 | 10 | 21.6 | $346K | +0.8% | #922 of 2,385 |
| 11Barbour County, WV | 49 | 12 | 19.5 | $369K | −0.3% | #1,198 of 2,385 |
| 12Boone County, WV | 48 | 13 | 16.4 | $464K | −6.9% | #1,249 of 2,385 |
| 13Lewis County, WV | 48 | 16 | 23.0 | $347K | −3.7% | #1,252 of 2,385 |
| 14Wyoming County, WV | 47 | 8 | 9.9 | $697K | −7.1% | #1,302 of 2,385 |
| 15Lincoln County, WV | 47 | 10 | 13.0 | $540K | −5.8% | #1,305 of 2,385 |
| 16Fayette County, WV | 47 | 37 | 23.2 | $320K | −5.6% | #1,310 of 2,385 |
| 17Upshur County, WV | 47 | 30 | 31.4 | $245K | −0.3% | #1,336 of 2,385 |
| 18Marshall County, WV | 46 | 31 | 24.8 | $314K | −4.4% | #1,380 of 2,385 |
| 19Summers County, WV | 44 | 8 | 17.1 | $396K | −3.3% | #1,501 of 2,385 |
| 20McDowell County, WV | 43 | 9 | 13.9 | $430K | −10.9% | #1,550 of 2,385 |
| 21Brooke County, WV | 43 | 25 | 25.8 | $304K | −6.0% | #1,555 of 2,385 |
| 22Nicholas County, WV | 41 | 31 | 32.7 | $230K | −2.9% | #1,671 of 2,385 |
| 23Grant County, WV | 40 | 13 | 29.6 | $262K | +0.4% | #1,706 of 2,385 |
| 24Hardy County, WV | 39 | 17 | 28.6 | $260K | +0.7% | #1,762 of 2,385 |
| 25Jackson County, WV | 39 | 40 | 34.7 | $226K | −1.0% | #1,773 of 2,385 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Marion County, WV | 39 | 88 | 37.7 | $220K | −1.2% | #1,775 of 2,385 |
| 27Wetzel County, WV | 38 | 18 | 29.4 | $263K | −4.6% | #1,804 of 2,385 |
| 28Mingo County, WV | 36 | 19 | 20.4 | $321K | −8.7% | #1,892 of 2,385 |
| 29Monongalia County, WV | 34 | 200 | 44.8 | $195K | +2.0% | #1,995 of 2,385 |
| 30Mercer County, WV | 32 | 93 | 38.4 | $197K | −3.4% | #2,066 of 2,385 |
| 31Hancock County, WV | 31 | 43 | 33.5 | $238K | −4.5% | #2,096 of 2,385 |
| 32Roane County, WV | 28 | 15 | 26.3 | $266K | −4.8% | #2,170 of 2,385 |
| 33Mason County, WV | 28 | 31 | 30.4 | $245K | −2.7% | #2,172 of 2,385 |
| 34Cabell County, WV | 27 | 155 | 39.4 | $198K | −3.2% | #2,192 of 2,385 |
| 35Kanawha County, WV | 27 | 330 | 43.2 | $187K | −4.3% | #2,194 of 2,385 |
| 36Logan County, WV | 23 | 39 | 30.6 | $240K | −6.6% | #2,256 of 2,385 |
| 37Randolph County, WV | 22 | 46 | 43.1 | $178K | −3.6% | #2,274 of 2,385 |
| 38Greenbrier County, WV | 22 | 69 | 46.7 | $154K | −4.0% | #2,279 of 2,385 |
| 39Harrison County, WV | 21 | 124 | 47.1 | $174K | −2.5% | #2,290 of 2,385 |
| 40Raleigh County, WV | 20 | 123 | 42.4 | $175K | −3.5% | #2,303 of 2,385 |
| 41Wood County, WV | 20 | 162 | 45.2 | $175K | −2.1% | #2,304 of 2,385 |
| 42Ohio County, WV | 13 | 93 | 50.7 | $160K | −4.4% | #2,357 of 2,385 |
| 43Braxton County, WV | 11 | 18 | 37.6 | $190K | −4.1% | #2,365 of 2,385 |
| Ritchie County, WV | Not scored | 4 | 11.8 | $617K | −4.6% | |
| Webster County, WV | Not scored | 7 | 24.1 | $283K | −7.1% | |
| Tyler County, WV | Not scored | 6 | 18.2 | $446K | −5.0% | |
| Clay County, WV | Not scored | 5 | 16.8 | $408K | −5.9% | |
| Pocahontas County, WV | Not scored | 6 | 18.9 | $363K | −3.3% | |
| Doddridge County, WV | Not scored | 3 | 11.7 | $704K | −1.9% | |
| Pleasants County, WV | Not scored | 5 | 18.1 | $449K | −4.1% | |
| Gilmer County, WV | Not scored | 1 | 4.4 | $1.6M | −4.2% | |
| Tucker County, WV | Not scored | 8 | 28.2 | $275K | −3.1% | |
| Calhoun County, WV | Not scored | 3 | 11.9 | $577K | −3.6% | |
| Pendleton County, WV | Not scored | 9 | 38.4 | $199K | −4.9% | |
| Wirt County, WV | Not scored | 2 | 9.8 | $741K | −5.9% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in West Virginia?
As of September 2026, map listings count 2,429 salons, barbers and spas in West Virginia. 478 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 434 businesses with payroll classed as personal care services in 2023, up 16.4% from 2019. Another 4,958 one-person businesses have no payroll, by official counts.
How much do households in West Virginia spend on personal care products and services?
About $584.1M a year, or $802 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 2,429 salons, barbers and spas on map listings, it comes to $240K per business. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for salons, barbers and spas?
West Virginia has 33.3 salons, barbers and spas per 10,000 households, 29% below the U.S. rate of 47.2. Spending per business is $240K, 13% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, West Virginia would have about 2,746, against 2,429 on map listings. There is one business with payroll in the industry for every 1,679 households, against one for every 804 across the U.S. The official count rose 16.4% from 2019 to 2023, against +14.1% for the U.S.
Which market in West Virginia has the highest market score for salons, barbers and spas?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 67 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 41 (lower middle). Among 43 scored counties in West Virginia, Jefferson County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 47 for salons, barbers and spas (lower middle), #29 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Hair salons1,301 listings
- Barbershops315 listings
- Nail salons299 listings
- Spas and skin care489 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.