Market rankings · South Carolina
Salons, barbers and spas in South Carolina
Every metro area, small-town market and county in South Carolina, ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.
- Listings
- 10,522
- 1,772 chain locations (17%)
- Official establishments
- 1,926
- +26.3% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 49.7
- 5% above the U.S.
- Spending per listing
- $175K
- 18% below the U.S.
- Rank among states
- #40 of 51
- Market score 42 · Lower middle
A site report maps the salons, barbers and spas on map listings around any address in South Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
South Carolina has 10,522 salons, barbers and spas on map listings as of September 2026. 1,772 of them (17%) are chain locations, against 15% across the U.S. That comes to 49.7 for every 10,000 households, 5% above the U.S. rate of 47.2.
Households in South Carolina spend about $1.8B a year on personal care products and services, or $871 per household, 13% below the U.S. average. That works out to $175K per business, 18% below the U.S. figure of $213K.
Official counts show 1,926 businesses with payroll classed as personal care services in South Carolina in 2023, up 26.3% from 2019. That is one for every 1,100 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 105 SBA-backed loans worth $36.1M have gone to businesses classed as personal care services in South Carolina.
Among the 50 states and DC, South Carolina ranks #40 for salons, barbers and spas, with a Groundwork market score of 42 (lower middle). Of the 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest (53). Of the 6 scored small-town markets in or partly in South Carolina, the Gaffney area scores highest (63).
Every market in South Carolina for salons, barbers and spas
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 53 | 651 | 45.4 | $182K | +14.3% | #164 of 387 |
| 2Greenville-Anderson-Greer, SC | 42 | 2,007 | 52.3 | $168K | +9.0% | #282 of 387 |
| 3Hilton Head Island-Bluffton-Port Royal, SC | 41 | 509 | 53.3 | $182K | +12.0% | #291 of 387 |
| 4Charleston-North Charleston, SC | 40 | 1,931 | 57.5 | $168K | +10.7% | #299 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 40 | 6,323 | 58.7 | $165K | +10.1% | #300 of 387 |
| Augusta-Richmond County, GA-SC | 39 | 1,217 | 52.5 | $165K | +4.7% | #309 of 387 |
| 5Columbia, SC | 38 | 1,875 | 55.2 | $156K | +6.0% | #321 of 387 |
| 6Myrtle Beach-Conway-North Myrtle Beach, SC | 33 | 838 | 52.8 | $159K | +20.9% | #353 of 387 |
| 7Sumter, SC | 28 | 190 | 46.2 | $169K | −0.3% | #369 of 387 |
| 8Florence, SC | 28 | 440 | 56.1 | $140K | +0.9% | #371 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gaffney, SC | 63 | 60 | 27.2 | $270K | +3.7% | #111 of 538 |
| 2Seneca, SC | 57 | 110 | 31.9 | $262K | +6.3% | #180 of 538 |
| 3Newberry, SC | 54 | 62 | 40.5 | $194K | +4.8% | #228 of 538 |
| 4Greenwood, SC | 40 | 160 | 42.5 | $181K | +1.7% | #393 of 538 |
| 5Murrells Inlet, SC | 33 | 143 | 52.7 | $167K | +3.8% | #463 of 538 |
| 6Orangeburg, SC | 28 | 145 | 43.8 | $163K | −0.9% | #498 of 538 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Edgefield County, SC | 77 | 20 | 20.5 | $412K | +16.1% | #119 of 2,385 |
| 2Laurens County, SC | 70 | 64 | 23.7 | $323K | +6.2% | #294 of 2,385 |
| 3Lancaster County, SC | 66 | 145 | 36.1 | $257K | +18.3% | #441 of 2,385 |
| 4Abbeville County, SC | 65 | 17 | 17.4 | $456K | +2.3% | #445 of 2,385 |
| 5Saluda County, SC | 65 | 14 | 18.3 | $419K | +4.1% | #448 of 2,385 |
| 6Calhoun County, SC | 63 | 6 | 9.7 | $814K | +0.6% | #514 of 2,385 |
| 7Jasper County, SC | 60 | 41 | 31.3 | $265K | +32.2% | #657 of 2,385 |
| 8Cherokee County, SC | 58 | 60 | 27.2 | $270K | +3.7% | #751 of 2,385 |
| 9Kershaw County, SC | 58 | 101 | 37.6 | $226K | +11.6% | #761 of 2,385 |
| 10Chesterfield County, SC | 56 | 51 | 29.1 | $251K | +3.4% | #851 of 2,385 |
| 11York County, SC | 56 | 510 | 44.8 | $221K | +8.1% | #865 of 2,385 |
| 12Oconee County, SC | 55 | 110 | 31.9 | $262K | +6.3% | #897 of 2,385 |
| 13Berkeley County, SC | 54 | 388 | 41.4 | $225K | +18.7% | #953 of 2,385 |
| 14Anderson County, SC | 52 | 313 | 37.3 | $225K | +7.7% | #1,069 of 2,385 |
| 15Aiken County, SC | 52 | 280 | 40.0 | $218K | +7.3% | #1,072 of 2,385 |
| 16Williamsburg County, SC | 51 | 27 | 22.0 | $313K | −4.0% | #1,084 of 2,385 |
| 17Fairfield County, SC | 50 | 14 | 15.7 | $479K | −2.6% | #1,144 of 2,385 |
| 18Newberry County, SC | 50 | 62 | 40.5 | $194K | +4.8% | #1,194 of 2,385 |
| 19Pickens County, SC | 47 | 206 | 39.3 | $207K | +5.7% | #1,362 of 2,385 |
| 20Spartanburg County, SC | 47 | 617 | 46.9 | $179K | +15.6% | #1,371 of 2,385 |
| 21Chester County, SC | 46 | 35 | 26.6 | $277K | +2.2% | #1,388 of 2,385 |
| 22Lee County, SC | 43 | 10 | 15.7 | $420K | −5.0% | #1,551 of 2,385 |
| 23Clarendon County, SC | 40 | 47 | 38.0 | $194K | +0.7% | #1,739 of 2,385 |
| 24Beaufort County, SC | 40 | 468 | 56.8 | $175K | +8.9% | #1,753 of 2,385 |
| 25Lexington County, SC | 39 | 616 | 50.5 | $178K | +7.7% | #1,791 of 2,385 |
Show all 46 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Charleston County, SC | 37 | 1,116 | 62.4 | $160K | +6.4% | #1,880 of 2,385 |
| 27Greenville County, SC | 37 | 1,424 | 64.6 | $143K | +10.6% | #1,889 of 2,385 |
| 28Dorchester County, SC | 36 | 427 | 67.6 | $137K | +10.1% | #1,930 of 2,385 |
| 29Colleton County, SC | 34 | 57 | 34.7 | $219K | +2.2% | #1,983 of 2,385 |
| 30Darlington County, SC | 34 | 108 | 42.3 | $178K | +0.1% | #2,004 of 2,385 |
| 31Georgetown County, SC | 34 | 143 | 52.7 | $167K | +3.8% | #2,009 of 2,385 |
| 32Horry County, SC | 34 | 838 | 52.8 | $159K | +20.9% | #2,012 of 2,385 |
| 33Richland County, SC | 32 | 1,124 | 66.9 | $127K | +4.6% | #2,088 of 2,385 |
| 34Orangeburg County, SC | 30 | 145 | 43.8 | $163K | −0.9% | #2,138 of 2,385 |
| 35Greenwood County, SC | 29 | 143 | 51.3 | $148K | +1.5% | #2,163 of 2,385 |
| 36Sumter County, SC | 26 | 190 | 46.2 | $169K | −0.3% | #2,213 of 2,385 |
| 37Florence County, SC | 26 | 332 | 62.8 | $127K | +1.2% | #2,221 of 2,385 |
| 38Union County, SC | 25 | 34 | 29.3 | $236K | −1.4% | #2,225 of 2,385 |
| 39Hampton County, SC | 20 | 23 | 31.8 | $217K | −1.9% | #2,299 of 2,385 |
| 40Barnwell County, SC | 17 | 34 | 41.9 | $172K | +0.4% | #2,328 of 2,385 |
| 41Marion County, SC | 12 | 40 | 32.8 | $195K | −2.9% | #2,358 of 2,385 |
| 42Bamberg County, SC | 10 | 17 | 36.6 | $185K | −3.5% | #2,369 of 2,385 |
| 43Dillon County, SC | 7 | 49 | 45.2 | $155K | −2.9% | #2,379 of 2,385 |
| 44Marlboro County, SC | 3 | 44 | 44.9 | $141K | −3.8% | #2,384 of 2,385 |
| McCormick County, SC | Not scored | 5 | 11.9 | $631K | +7.3% | |
| Allendale County, SC | Not scored | 7 | 21.6 | $299K | −7.4% |
Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many salons, barbers and spas are in South Carolina?
Map listings as of September 2026 show 10,522 salons, barbers and spas in South Carolina. 1,772 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 1,926 businesses with payroll classed as personal care services in 2023, up 26.3% from 2019. Another 29,164 one-person businesses have no payroll, by official counts.
How much do households in South Carolina spend on personal care products and services?
About $1.8B a year, or $871 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 10,522 salons, barbers and spas on map listings, it comes to $175K per business. It is estimated from the incomes of the 2,117,989 households in South Carolina and national spending patterns by income.
How does South Carolina compare with the U.S. for salons, barbers and spas?
South Carolina has 49.7 salons, barbers and spas per 10,000 households, 5% above the U.S. rate of 47.2. Spending per business is $175K, 18% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, South Carolina would have about 8,672, against 10,522 on map listings. There is one business with payroll in the industry for every 1,100 households, against one for every 804 across the U.S. The official count rose 26.3% from 2019 to 2023, against +14.1% for the U.S.
Which market in South Carolina has the highest market score for salons, barbers and spas?
Among 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest, at 53 (upper middle). Among 6 scored small-town markets in or partly in South Carolina, the Gaffney area scores highest, at 63 (upper middle). Among 44 scored counties in South Carolina, Edgefield County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Carolina scores 42 for salons, barbers and spas (lower middle), #40 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Carolina. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for salons, barbers and spas across the U.S. · All business types in South Carolina
Related business types in South Carolina
- Hair salons5,412 listings
- Barbershops1,252 listings
- Nail salons1,319 listings
- Spas and skin care2,344 listings
Screening a site or an acquisition in South Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.