Groundwork

Beauty and personal care · County · Virginia

Salons, barbers and spas in Louisa County, VA

How Louisa County, VA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 85 out of 100: High

Ranked #31 of 2,385 scored counties
#5 of 113 scored counties in Virginia

Listings
27
4 chain locations (15%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$14.9M
On personal care products and services · $957 a household
Spending per listing
$552K
2.6 times the U.S.
Listings per 10k households
17.4
63% below the U.S.
Population, 2025
42,924
+13.6% since 2020

See the salons, barbers and spas around any address in Louisa County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Louisa County scores 85 (high) on the Groundwork market score for salons, barbers and spas, ranking #31 of 2,385 scored counties and #5 of 113 scored counties in Virginia. That puts it in the top 10% of counties for salons, barbers and spas.

As of September 2026, map listings count 27 salons, barbers and spas in Louisa County. Of those, 4 are chain locations, or 15%, against 15% across the U.S. Per 10,000 households, that is 17.4, 63% below the U.S. rate of 47.2.

Household spending on personal care products and services in Louisa County comes to about $14.9M a year: $957 per household, 5% below the U.S. average. That works out to $552K per business, 2.6 times the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Louisa County was 8 in 2023. That is one for every 1,945 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Louisa County grew 13.6%, faster than the U.S. (+3.1%).

How Louisa County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Louisa County, VA compared with Virginia and the U.S.
MeasureLouisa CountyVirginiaU.S.
Listings per 10k households17.443.547.2
Spending per listing$552K$235K$213K
Households per official establishment1,945708804
Official establishment growth, 2019–2023n/a+13.1%+14.1%
Population growth, 2020–2025+13.6%+2.8%+3.1%
Spending per household on personal care products and services$957$1,023$1,005
Median household income$86,689$93,170$80,734
Groundwork market score8549

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 8
Employees, 2023
22
Annual payroll, 2023
$789K
One-person businesses, 2023
77Businesses with no payroll
Map listings, September 2026
274 chain locations
Listings at the U.S. rate for this spending
70The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Louisa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Louisa County

Population, 2025 estimate
42,924+13.6% since 2020
Households
15,561
Median age
45.0
Homes lived in by their owners
82%
Vehicles per household
2.4
Land area
495 sq. mi.
People per square mile
81
Median household income
$86,689+42.2% vs. 2015–2019, before inflation
Average household income
$111,574
Median home value
$315,300
Jobs located here
10,414
Daytime population
35,038Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Louisa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Louisa County marked.

Top counties in Virginia

Counties in Virginia ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goochland County, VA97109.7$1.2M+17.4%#1 of 2,385
2Caroline County, VA902117.5$547K+11.3%#10 of 2,385
3Fluvanna County, VA891413.6$742K+6.2%#14 of 2,385
4Rockingham County, VA864614.1$653K+6.6%#26 of 2,385
5Louisa County, VA852717.4$552K+13.6%#31 of 2,385
6Clarke County, VA851423.8$458K+5.4%#35 of 2,385
7New Kent County, VA852425.9$430K+21.2%#37 of 2,385
8King George County, VA802322.7$486K+10.5%#63 of 2,385
9Northumberland County, VA7958.9$969K+6.1%#73 of 2,385
10Madison County, VA79916.4$573K+2.7%#79 of 2,385

Other business types in Louisa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Louisa County, VA?

Louisa County has 27 salons, barbers and spas on map listings as of September 2026. 4 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Another 77 one-person businesses have no payroll, by official counts.

How much do households in Louisa County, VA spend on personal care products and services?

About $14.9M a year, or $957 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 27 salons, barbers and spas on map listings, it comes to $552K per business. It is estimated from the incomes of the 15,561 households in Louisa County and national spending patterns by income.

How does Louisa County, VA compare with the U.S. for salons, barbers and spas?

Louisa County has 17.4 salons, barbers and spas per 10,000 households, 63% below the U.S. rate of 47.2. Spending per business is $552K, 2.6 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Louisa County would have about 70, against 27 on map listings. There is one business with payroll in the industry for every 1,945 households, against one for every 804 across the U.S.

How fast is Louisa County, VA growing?

Population estimates put Louisa County at 42,924 people in 2025, up 13.6% since 2020, faster than the U.S. (+3.1%). It has 15,561 households. Median household income in Louisa County is $86,689, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Louisa County scores 85 for salons, barbers and spas (high), #31 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Louisa County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Louisa County

Screening a site or an acquisition in Louisa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.