Beauty and personal care · County · Virginia
Salons, barbers and spas in Patrick County, VA
Competitor counts, household spending and official business counts for salons, barbers and spas in Patrick County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #820 of 2,385 scored counties
#45 of 113 scored counties in Virginia
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.1M
- On personal care products and services · $781 a household
- Spending per listing
- $468K
- 2.2 times the U.S.
- Listings per 10k households
- 16.7
- 65% below the U.S.
- Population, 2025
- 17,424
- −0.9% since 2020
See the salons, barbers and spas around any address in Patrick County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Patrick County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 13 salons, barbers and spas in Patrick County. None of them are chain locations, against 15% across the U.S. That is 16.7 per 10,000 households, 65% below the U.S. rate of 47.2.
Households in Patrick County spend about $6.1M a year on personal care products and services, or $781 per household, 22% below the U.S. average. That is about $468K of household spending for each business on map listings, 2.2 times the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Patrick County: counts under 3 aren’t published. Official counts list 36 one-person businesses without payroll.
Between 2020 and 2025, the population of Patrick County declined 0.9%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Patrick County is 56 (upper middle), #820 of 2,385 scored counties and #45 of 113 scored counties in Virginia.
How Patrick County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Patrick County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.7 | 43.5 | 47.2 |
| Spending per listing | $468K | $235K | $213K |
| Households per official establishment | n/a | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | −0.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $781 | $1,023 | $1,005 |
| Median household income | $53,038 | $93,170 | $80,734 |
| Groundwork market score | 56 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Patrick County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Patrick County
- Population, 2025 estimate
- 17,424−0.9% since 2020
- Households
- 7,781
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 483 sq. mi.
- People per square mile
- 36
- Median household income
- $53,038+23.1% vs. 2015–2019, before inflation
- Average household income
- $75,016
- Median home value
- $153,400
- Jobs located here
- 4,064
- Daytime population
- 14,956Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Patrick County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Patrick County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Patrick County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 45Patrick County, VA | 56 | 13 | 16.7 | $468K | −0.9% | #820 of 2,385 |
Other business types in Patrick County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons53
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Patrick County, VA?
Patrick County has 13 salons, barbers and spas on map listings as of September 2026. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Patrick County: counts under 3 are left out. Official counts also show 36 one-person businesses without payroll.
How much do households in Patrick County, VA spend on personal care products and services?
About $6.1M a year, or $781 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 13 salons, barbers and spas on map listings, it comes to $468K per business. It is estimated from the incomes of the 7,781 households in Patrick County and national spending patterns by income.
How does Patrick County, VA compare with the U.S. for salons, barbers and spas?
Patrick County has 16.7 salons, barbers and spas per 10,000 households, 65% below the U.S. rate of 47.2. Spending per business is $468K, 2.2 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Patrick County would have about 29, against 13 on map listings.
How fast is Patrick County, VA growing?
Population estimates put Patrick County at 17,424 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 7,781 households. Median household income in Patrick County is $53,038, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Patrick County scores 56 for salons, barbers and spas (upper middle), #820 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Patrick County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Patrick County
Screening a site or an acquisition in Patrick County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Patrick County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.